Pool
PassPool scores 67 out of 100, a Pass. Shoppers spend an estimated $2.6M a year here, search demand grew >1,000% this quarter, and an estimated 1.8% of orders come back.
- Flapen Score
- 67 / 100Top 15% of 2,017 Garten niches · +9 vs the category median of 5867
- Market size
- €2.6M/yr8.2M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 33%top-5 click share · 19 brands · 239 sellers
Flapen Score
Pool against its category
The dotted line is the Garten average. Past it, Pool is stronger. Inside it, weaker.
Market
The Pool market on Amazon at a glance
Shoppers on Amazon Germany searched for Pool 8.2M times last year and spent an estimated €2.6M. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.6M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €2.6Ma year
- Peak month
- June60.9× the quietest month
- Top search term
- pool5.2M searches a year
02 · Price
A sale here is worth €138.54.
Listings sell for €138.54 on average, from €6.30 to €640.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €138.54 that is €69K to €104K a year per listing.
- Average price
- €138.54above the $15 to $100 sweet spot
- Price range
- €6.30–€640.72
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €69K–€104K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #41 within Pools, Gartensaunas & Badewannen mit Sprudelfunktion. It carries 6,060 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 65%
- Out of stock, average day
- 7.8%
- Average rank
- #41in Pools, Gartensaunas & Badewannen mit Sprudelfunktion
- Average rating
- 4.16 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,060per listing
- Listings tracked
- 55
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Pool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
INTEX Metal Frame Pool rechteckig Aufstellpool (300 x 200 x 75cm) Swimmingpool Volumen ca 3.800l blau (28272NP)
- Price
- €66.22
- Rating
- 4.6/5
- Reviews
- 48,698
- Age
- 16y ago

Intex Rectangular Frame Pool - Aufstellpool - 450 x 220 x 84 cm
- Price
- €123.23
- Rating
- 4.6/5
- Reviews
- 48,698
- Age
- 16y ago

Bestway Steel Pro Max Frame Pool-Set rund mit Filterpumpe 305 x 76 cm
- Price
- €80.29
- Rating
- 4.4/5
- Reviews
- 1,544
- Age
- 6y ago

INTEX Metal Frame Pool rechteckig Aufstellpool (260 x 160 x 65cm) Kinderpool Familienpool Swimmingpool Volumen ca 2.282l blau (28271NP)
- Price
- €63.82
- Rating
- 4.6/5
- Reviews
- 48,698
- Age
- 16y ago

Bestway Steel Pro Max Frame Pool rund ohne Zubehör 305 x 76 cm
- Price
- €77.89
- Rating
- 4.5/5
- Reviews
- 2,797
- Age
- 6y ago
Trending
estimated 90-day click momentum
Sixspace Herren Damen Badeschuhe Wasserschuhe Aquaschuhe Strandschuhe Schnell Trocknend Slip on Breathable Schwimmschuhe Surfschuhe für Beach Pool Surfen Yoga 487 Schwarz 43 EU
- Price
- €6.30
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 6y ago

INTEX Metal Frame Pool rund Aufstellpool inkl. Sicherheitsleiter (366 x 122 cm) Rundpool mit Metalrahmen Volumen ca. 10.680l Navy Blue (28930GH)
- Price
- €249.84
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 5mo ago

CACSPS Aufblasbare Schwimmbecken 300 x 165 x 56 cm Großes aufblasbares Pool für Kinder und Erwachsene Langlebiges Familien-Freizeitpool Kinderbecken für Garten Hinterhof oder Innenbereich
- Price
- €68.57
- Rating
- 2.9/5
- Reviews
- 88
- Age
- 4mo ago

Bestway Steel Pro MAX Aufstellpool Komplett-Set mit Filterpumpe Ø 366 x 122 cm lichtgrau rund
- Price
- €241.51
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 8mo ago

Duerer Aufblasbarer Pool Rechteckig 241cm x 142cm x 56cm Planschbecken groß für Kinder und Erwachsene Sommer Party Aufblasbare Schwimmbecken Familien Swimming Pool für Garten Outdoor Easy Set
- Price
- €74.91
- Rating
- 3.7/5
- Reviews
- 2,303
- Age
- 6y ago
Newest
by launch date
CACSPS Aufblasbare Schwimmbecken 300 x 165 x 56 cm Großes aufblasbares Pool für Kinder und Erwachsene Langlebiges Familien-Freizeitpool Kinderbecken für Garten Hinterhof oder Innenbereich
- Price
- €68.57
- Rating
- 2.9/5
- Reviews
- 88
- Age
- 4mo ago

INTEX Metal Frame Pool rund Aufstellpool inkl. Sicherheitsleiter (366 x 122 cm) Rundpool mit Metalrahmen Volumen ca. 10.680l Navy Blue (28930GH)
- Price
- €249.84
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 5mo ago

Bestway Steel Pro MAX Aufstellpool Komplett-Set mit Filterpumpe Ø 366 x 122 cm lichtgrau rund
- Price
- €241.51
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 8mo ago

Bestway Fast Set Aufstellpool ohne Pumpe Ø 183 x 51 cm Blau Rund 940 Liter TriTech-Material Selbstaufbauend Sicherheitsventil Inkl. Reparaturflicken
- Price
- €19.04
- Rating
- 3.8/5
- Reviews
- 631
- Age
- 1y ago

your GEAR Steel Frame Pool - div. Modelle/Größen - rund rechteckig oder quadratisch 70-122 cm hoch Stahlrahmenpool Gartenpool Aufstellpool Schwimmbecken 300x200 300x300 400x200 Ø 366cm Ø 457cm
- Price
- €93.45
- Rating
- 3.8/5
- Reviews
- 324
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
239
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 68%
Open market
16%
- Intex43%
- Bestway28%
- CACSPS4%
- Summer Waves3%
- your GEAR3%
- HAF3%
- Open — no brand owns it (13 brands, 16%)
Demand
Pool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 60.9×
Search terms
Top Pool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pool5.2M/yr
- intex pool447K/yr
- bestway pool403K/yr
- aufstellpool300K/yr
- pool rechteckig243K/yr
- pools184K/yr
- pool mit pumpe und filter167K/yr
- swimmingpool166K/yr
- pool rund139K/yr
- pool garten109K/yr
Reviews and returns
What reviews say buyers love and hate about Pool
We read the reviews and the return reasons for every product selling here.
“Schnell defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









