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68

pergola

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 82Conversion 1Competition 95Returns 96Price range 2Avg price 2Brand share 95Review moat 94Quality gap 90

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great20%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Great121.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+78.3%

90-day search growth — must beat 0% to launch

Market size

Good€453K

€453K/yr · 1.3M searches

Avg price

Bad€487.28

avg listing price — sweet spot $15–$100

Price range

Bad€26.71–€3103.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, pergola is a €453K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pergola market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€365K–€487K
units × avg price
Conversion rate
0.1%
Avg BSR
#569
Page quality
0%
Prime
21%
Sponsored
89%
Out of stock
17.7%
Avg brand age
41 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

65

Top-5 brand share

38%

Top 20: 85%

Top-5 click share

20%

Top 20: 47%

Open market

58%

  • Outsunny17%
  • TRIUMPHKEY7%
  • VOUNOT6%
  • UDPATIO5%
  • PURPLE LEAF4%
  • JUMMICO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×

Top pergola search terms

  • pergola319K/yr
  • terrassenüberdachung319K/yr
  • pergola 3x4138K/yr
  • pergola 3x389K/yr
  • pergola 4x454K/yr
  • pergola 2x3m45K/yr
  • überdachung terrasse53K/yr
  • pergola holz47K/yr
  • pergola 3x628K/yr
  • anbau pavillon30K/yr
All search terms

Top pergola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9K4%€18K6%€27K8%€36K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pergola

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation22%

“Ansonsten leichtes aufbauen,passt alles und ist schick”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Preis/Leistung - Top”

Stärke9%

“Steht solide”

beworben Vs Tatsächliches Produkt6%

“Produkt ist wie beschrieben”

Design insgesamt5%

“Das Design ist modern”

Gesamtgröße5%

“Passt”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anleitung okay”

Sonnenschirm/Windschutzscheibe3%

“Das Dach schützt gut vor Sonne und Regen, ideal für Terrasse oder Garten”

Wasserbeständigkeit3%

“steht und ist auch dicht nach ersten Wassertests.”

What buyers complain about

Montage/Installation19%

“Aufbauzeit”

Qualität insgesamt7%

“Müll”

Wasserbeständigkeit5%

“Wasserdicht ist was anderes”

Stärke5%

“Sehr wackelig”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Aufbau nach Anleitung die manchmal etwas missverständlich ausgedrückt ist,”

Defekt Material/Teile4%

“es fehlen viele Teile”

Rost/Korrodieren4%

“muss was abdecken,sonst rostet”

Montage3%

“Einhängung der Schiebestangen schlecht hakt schnell aus”

Gesamtgröße3%

“Einziger Wehrmutstropfen: die dazu von Amazon empfohlenen Gewichte für die Füsse haben nicht gepasst”

Materialqualität2%

“Viel zu dünnes Material, ungeeignet und unstabil”

Top return reasons

Gesamtgröße34%
Defekt Material/Teile18%
Farbe14%
Qualität insgesamt4%
Montage/Installation4%
Materialqualität3%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Montage2%
Mechanismus probleme2%

Common questions

Is pergola profitable to sell on Amazon Germany?
The niche generates €453K/yr across 114 tracked products. 19 of 56 products launched in the last 360 days are still selling. 90-day search growth is +78.3%. Flapen's verdict: Worth a look (68/100).
How competitive is the pergola niche?
40 brands and 65 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in pergola?
Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Wasserbeständigkeit. The return rate is 0.9%.
When does demand for pergola peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the pergola niche?
Listings span €26.71–€3103.26; the average listing price is €487.28 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.