Pavillon
PassPavillon scores 80 out of 100, a Pass. Shoppers spend an estimated $3.5M a year here, search demand grew +192.8% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 80 / 100Top 1% of 2,017 Garten niches · +22 vs the category median of 5880
- Market size
- €3.5M/yr4.4M searches / yr
- 90-day growth
- +192.8%search demand this quarter
- Competition
- 18%top-5 click share · 60 brands · 76 sellers
Flapen Score
Pavillon against its category
The dotted line is the Garten average. Past it, Pavillon is stronger. Inside it, weaker.
Market
The Pavillon market on Amazon at a glance
Shoppers on Amazon Germany searched for Pavillon 4.4M times last year and spent an estimated €3.5M. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +192.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.5M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- +192.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €3.5Ma year
- Peak month
- July7.2× the quietest month
- Top search term
- pavillon1.1M searches a year
02 · Price
A sale here is worth €112.35.
Listings sell for €112.35 on average, from €27.73 to €581.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €112.35 that is €11K to €28K a year per listing.
- Average price
- €112.35above the $15 to $100 sweet spot
- Price range
- €27.73–€581.02
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €11K–€28K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #135 within Gartenmöbel & Zubehör. It carries 694 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 31%
- Out of stock, average day
- 18.0%
- Average rank
- #135in Gartenmöbel & Zubehör
- Average rating
- 4.05 starsAmazon Germany average 4.37 stars
- Average reviews
- 694per listing
- Listings tracked
- 137
04 · Newcomers
49 of last year's 63 launches cleared the first-year sales bar.
63 products launched here in the last 12 months. 49 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 63
- Successful launches
- 49Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pavillon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
60 falling
Sellers
76
Top-5 brand share
32%
Top 20: 76%
Top-5 click share
18%
Top 20: 44%
Open market
64%
- Brand 19%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Pavillon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×
Search terms
Top Pavillon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pavillon1.1M/yr
- pavillon 3x3708K/yr
- pavillon 3x3 wasserdicht stabil winterfest458K/yr
- faltpavillon 3x3415K/yr
- faltpavillon233K/yr
- pavillon 3x4 wasserdicht stabil winterfest207K/yr
- pavillon 3x4222K/yr
- pavillion167K/yr
- pavillon 4x4143K/yr
- pavilion111K/yr
Reviews and returns
What reviews say buyers love and hate about Pavillon
We read the reviews and the return reasons for every product selling here.
“Falltbares - Pavillon”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
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FAQ
Common Pavillon questions
Answered from the same tracked data.