Is pavillon profitable to sell on Amazon Germany?

The niche generates €3.5M/yr across 137 tracked products. 49 of 63 products launched in the last 360 days are still selling. 90-day search growth is +192.8%. Flapen's verdict: Launch it (80/100).

How competitive is the pavillon niche?

60 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in pavillon?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Stärke. The return rate is 1.0%.

When does demand for pavillon peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.2× the quietest.

What does it cost to enter the pavillon niche?

Listings span €27.73–€581.02; the average listing price is €112.35 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

pavillon

Launch it

A $3.5M/yr market growing +192.8% this quarter with returns at 1.0% — clears our launch bar.

Growth

Incredible+192.8%

90-day search growth — must beat 0% to launch

Market size

Incredible€3.5M

€3.5M/yr · 4.4M searches

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good€112.35

avg listing price — sweet spot $15–$100

Review moat

Good693.88

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€27.73–€581.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, pavillon is a €3.5M/yr Amazon Germany market (4.4M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pavillon market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: €3.4M–€4.5M; units × avg price
Conversion rate: 0.7%
Avg BSR: #135
Page quality: 0%
Prime: 31%
Sponsored: 98%
Out of stock: 18.0%
Avg brand age: 43 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

32%

Top 20: 76%

Top-5 click share

18%

Top 20: 44%

Open market

64%

Sunula9%
Sekey8%
Kronenburg6%
JUMMICO5%
YITAHOME4%
Devoko4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +192.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Open Trend

Top pavillon search terms

pavillon1.1M/yr +230.7%0.4% conv.
pavillon 3x3708K/yr +284.0%0.8% conv.
pavillon 3x3 wasserdicht stabil winterfest458K/yr +75.6%0.6% conv.
faltpavillon 3x3415K/yr +383.4%1.0% conv.
faltpavillon233K/yr +427.3%0.5% conv.
pavillon 3x4 wasserdicht stabil winterfest207K/yr +62.5%0.2% conv.
pavillon 3x4222K/yr +79.8%0.2% conv.
pavillion167K/yr +206.6%0.6% conv.
pavillon 4x4143K/yr +192.3%0.2% conv.
pavilion111K/yr +210.9%0.4% conv.

All search terms

Top pavillon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunula Pavillon 3x3 Wasserdicht Stabil Winterfest Faltpavillon 3x3m mit Verdickten Röhren Partyzelt Pavillion Klappbar für Camping Festival Party Khaki

Sunula€47.213.6★83 rev

Sekey One-Touch Pop Up Pavillon 3x3 Wasserdicht Stabil Winterfest Faltpavillon 3x3m mit Verdickten Röhren Partyzelt Pavillion Klappbar für Camping Festival Party Premium Serie 3x3 Anthrazit

Sekey€65.724.1★308 rev

SONLEX Garten-Pavillon 3 x 3 m wasserdicht inklusive Heringe Abspannseile Eckverbinder Material PE-Plane 110 g/m Metallgestänge lackiert Stecksystem Montage ohne Werkzeug weiß

SONLEX€31.153.7★1,266 rev

LEADZM Pavillon 3x3m Pop-up Faltpavillon Wasserdichter Winterfest Höhenverstellbar UV Schutz 50+ Stahlrahmen fur Garten Party Camping Outdoor mit 4 Seitenteilen Dunkelgrau

LEADZM€64.544.0★710 rev

Pavillon 3x3m Pop-Up Faltpavillon Wasserdicht Gartenzelt UV Schutz 50+ Partyzelt wasserdicht stabil mit Tragetasche Höhenverstellbar Faltbar Gartenzelt mit 4 Seitenwänden für Garten Party (3*3M)

Hausright€79.774.3★67 rev

Newest

by launch date

Sunula Pavillon 3x3 Wasserdicht Stabil Winterfest Faltpavillon 3x3m mit Verdickten Röhren Partyzelt Pavillion Klappbar für Camping Festival Party Anthrazit

Sunula€46.6483 rev

3mo ago

Soontrans Gartenpavillon 3x3m Geschützter Sommerraum im Garten Faltpavillon mit 4 Moskitoseitenwänden & Tragetasche UV-Schutz 3-Stufen Höhenverstellbar aus Metall & 210D Oxford-Gewebe (Anthrazit)

Soontrans€107.1471 rev

3mo ago

Pavillon 3x3m Pop-Up Faltpavillon Wasserdicht Gartenzelt UV Schutz 50+ Partyzelt wasserdicht stabil mit Tragetasche Höhenverstellbar Faltbar Gartenzelt mit 4 Seitenwänden für Garten Party (3*3M)

Hausright€79.7767 rev

4mo ago

Sunula Pavillon 3x3 Wasserdicht Stabil Winterfest mit 4 Seitenwänden - 2026 Version Faltpavillon 3x3m mit Verdickten Röhren Partyzelt Gartenpavillon Faltzelt (Grau)

Sunula€64.8655 rev

4mo ago

Devoko Garden Pavillon 3x3 Wasserdicht Stabil Winterfest Deluxe Gazebo UV-Schutz 50+ Doppellagiges Grilpavillons mit seitenwänden für 4-8 Personen Partyzelt für Freizeit Partys Grau

Devoko€150.8934 rev

4mo ago

What buyers say about pavillon

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation23%

“Spitzen Pavillion, easy aufzustellen geht auch zu zweit, braucht nur ein bisschen Übung”

Qualität insgesamt16%

“Super Produkt”

Stärke11%

“Solides Zelt”

Preis-Leistungs-Verhältnis11%

“Preis Leistung bestens”

beworben Vs Tatsächliches Produkt5%

“Produkt wie beschrieben, funktioniert super”

Wasserbeständigkeit4%

“Das Material ist wasserdicht und UV-beständig”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit3%

“Super easy Auf- und Abbau”

Design insgesamt3%

“Der Pavillon macht optisch richtig was her – das Design ist schlicht, modern und sehr elegant”

Materialqualität3%

“Material ist hochwertig”

What buyers complain about

Haltbarkeit15%

“Falltbares - Pavillon”

Qualität insgesamt14%

“Qualität ungenügend”

Stärke9%

“Unstabil”

Montage/Installation8%

“Probleme beim Aufbau”

Wasserbeständigkeit6%

“Nicht Wasserdicht/Wetterfest”

Preis-Leistungs-Verhältnis5%

“Habe aber 99€ bezahlt”

beworben Vs Tatsächliches Produkt5%

“Die Beschreibung in Kombination mit den Abbildungen sind etwas missverständlich”

Gesamtgröße4%

“Pavillon kleiner als angegeben”

Materialqualität4%

“Material”

Auslaufsicher2%

“Undicht”

Top return reasons

Gesamtgröße18%

Defekt Material/Teile16%

Qualität insgesamt12%

Montage/Installation8%

beworben Vs Tatsächliches Produkt6%

Haltbarkeit4%

Nähen/Finish/Polieren3%

Materialqualität3%

Farbe3%

Mechanismus probleme3%

Common questions

Is pavillon profitable to sell on Amazon Germany?: The niche generates €3.5M/yr across 137 tracked products. 49 of 63 products launched in the last 360 days are still selling. 90-day search growth is +192.8%. Flapen's verdict: Launch it (80/100).
How competitive is the pavillon niche?: 60 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in pavillon?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Stärke. The return rate is 1.0%.
When does demand for pavillon peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.2× the quietest.
What does it cost to enter the pavillon niche?: Listings span €27.73–€581.02; the average listing price is €112.35 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

pavillon

pavillon market data

Competition & brand share

Demand & seasonality

Top pavillon search terms

Top pavillon products on Amazon

Top sellers

Newest

Trending

What buyers say about pavillon

What buyers love

What buyers complain about

Top return reasons

Common questions

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