Pauls Mühle
FailDemand is soft, at -38.8% this quarter, so Pauls Mühle is a Fail.
- Flapen Score
- 48 / 100Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 5848
- Market size
- €340K/yr101K searches / yr
- 90-day growth
- -38.8%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 9 sellers
Flapen Score
Pauls Mühle against its category
The dotted line is the Garten average. Past it, Pauls Mühle is stronger. Inside it, weaker.
Market
The Pauls Mühle market on Amazon at a glance
Shoppers on Amazon Germany searched for Pauls Mühle 101K times last year and spent an estimated €340K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €340K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -38.8%
- Conversion, latest week
- 11.0%
- Market size, estimated
- €340Ka year
- Top search term
- pauls mühle wildvogelfutter34K searches a year
02 · Price
A sale here is worth €30.72.
Listings sell for €30.72 on average, from €6.43 to €60.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €30.72 that is €3K to €8K a year per listing.
- Average price
- €30.72inside the $15 to $100 sweet spot
- Price range
- €6.43–€60.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€8K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #17 within Wildtiere. It carries 2,729 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 15%
- Out of stock, average day
- 0.8%
- Average rank
- #17in Wildtiere
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,729per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Pauls Mühle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pauls Mühle Wildvogelfutter Vogelfutter ideal für Brutzeit und Aufzucht Phönix 25 kg
- Price
- €60.62
- Rating
- 4.8/5
- Reviews
- 2,258
- Age
- 5y ago

Pauls Mühle Wildvogelfutter Deluxe 25 kg
- Price
- €57.70
- Rating
- 4.8/5
- Reviews
- 6,370
- Age
- 10y ago

Pauls Mühle Wildvogelfutter Deluxe 10 kg für Wildvögel Ganzjahresfütterung
- Price
- €28.65
- Rating
- 4.8/5
- Reviews
- 6,370
- Age
- 6y ago

Pauls Mühle Wildvogelfutter Ganzjahresfutter für Wildvögel 4-Jahreszeiten 25 kg
- Price
- €46.63
- Rating
- 4.7/5
- Reviews
- 1,315
- Age
- 5y ago

Pauls Mühle Wildvogelfutter Deluxe 5 kg
- Price
- €17.98
- Rating
- 4.8/5
- Reviews
- 6,370
- Age
- 10y ago
Trending
estimated 90-day click momentum
UGF - Vogelfutter Wildvögel Ganzjährig 800g Wildvögelfutter mit Sonnenblumenkerne Soldatenfliegenlarven und Pellets mit Mehlwürmer Zutaten für die Ganzjährige Fütterung
- Price
- €7.41
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago

Pauls Mühle Wildvogelfutter Vogelfutter ideal für Brutzeit und Aufzucht Phönix 25 kg
- Price
- €60.62
- Rating
- 4.8/5
- Reviews
- 2,258
- Age
- 5y ago

Fidelio Wildvogelfutter Wildvogelmix ganzjähriges Wildvogelfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel im Eimer 3 kg
- Price
- €6.43
- Rating
- 4.5/5
- Reviews
- 2,182
- Age
- 7y ago

Pauls Mühle Wildvogelfutter Vogelfutter ideal für Brutzeit und Aufzucht Phönix 5 kg
- Price
- €16.72
- Rating
- 4.8/5
- Reviews
- 2,258
- Age
- 5y ago

Pauls Mühle Wildvogelfutter Vogelfutter ideal für Brutzeit und Aufzucht Phönix 20 kg
- Price
- €51.28
- Rating
- 4.8/5
- Reviews
- 2,258
- Age
- 2y ago
Newest
by launch date
UGF - Vogelfutter Wildvögel Ganzjährig 800g Wildvögelfutter mit Sonnenblumenkerne Soldatenfliegenlarven und Pellets mit Mehlwürmer Zutaten für die Ganzjährige Fütterung
- Price
- €7.41
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago

Eggersmann volaris Terrassenkörner mit Insekten 2 5 kg Schalenfreies Wildvogelfutter mit Mehlwürmern Sonnenblumenkernen UVM. Ganzjahresfutter Protein- & energiereich Streufutter für Wildvögel
- Price
- €17.41
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago

Pauls Mühle Wildvogelfutter Vogelfutter ideal für Brutzeit und Aufzucht Phönix 20 kg
- Price
- €51.28
- Rating
- 4.8/5
- Reviews
- 2,258
- Age
- 2y ago

Gardemics Vogelfutter Wildvögel ganzjährig 10 Kg - Mit Mehlwürmern - Premium Protein Wildvogelfutter Ganzjahresfutter für Artenvielfalt im Garten
- Price
- €32.39
- Rating
- 4.4/5
- Reviews
- 856
- Age
- 2y ago

Samore Vogelfood 25 kg Streufutter für Wildvögel erstklassige Zusammensetzung Vogelfutter
- Price
- €23.58
- Rating
- 4.1/5
- Reviews
- 6,215
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
9
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 94%
Open market
2%
- Paul´s Mühle86%
- UGF Underground Food4%
- vogelfood wir sind gut zu Vögeln3%
- Gardemics2%
- KLASEBO2%
- Fidelio2%
- Open — no brand owns it (2 brands, 2%)
Demand
Pauls Mühle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.7× · 6 of 12 months tracked
Search terms
Top Pauls Mühle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pauls mühle wildvogelfutter34K/yr
- pauls mühle28K/yr
- pauls mühle vogelfutter12K/yr
- vogelfutter mit insekten5K/yr
- vogelfutter mit mehlwürmern6K/yr
- streufutter für wildvögel 25kg ohne weizen4K/yr
- vogelfutter 25 kg5K/yr
- vogelfutter pauls mühle5K/yr
- pauls mühle online shop2K/yr
Reviews and returns
What reviews say buyers love and hate about Pauls Mühle
We read the reviews and the return reasons for every product selling here.
“gruselige Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pauls Mühle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









