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Pauls Mühle

Fail

Demand is soft, at -38.8% this quarter, so Pauls Mühle is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 58
Market size
€340K/yr101K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 9 sellers

Flapen Score

Pauls Mühle against its category

The dotted line is the Garten average. Past it, Pauls Mühle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pauls Mühle market on Amazon at a glance

Shoppers on Amazon Germany searched for Pauls Mühle 101K times last year and spent an estimated €340K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €340K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
11.0%
Market size, estimated
€340Ka year
Top search term
pauls mühle wildvogelfutter34K searches a year

02 · Price

A sale here is worth €30.72.

Listings sell for €30.72 on average, from €6.43 to €60.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €30.72 that is €3K to €8K a year per listing.

Average price
€30.72inside the $15 to $100 sweet spot
Price range
€6.43–€60.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #17 within Wildtiere. It carries 2,729 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
15%
Out of stock, average day
0.8%
Average rank
#17in Wildtiere
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
2,729per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pauls Mühle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

2%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Pauls Mühle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.7× · 6 of 12 months tracked

Search terms

Top Pauls Mühle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pauls mühle wildvogelfutter34K/yr
  • pauls mühle28K/yr
  • pauls mühle vogelfutter12K/yr
  • vogelfutter mit insekten5K/yr
  • vogelfutter mit mehlwürmern6K/yr
  • streufutter für wildvögel 25kg ohne weizen4K/yr
  • vogelfutter 25 kg5K/yr
  • vogelfutter pauls mühle5K/yr
  • pauls mühle online shop2K/yr

Reviews and returns

What reviews say buyers love and hate about Pauls Mühle

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“gruselige Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pauls Mühle questions

Answered from the same tracked data.