Skip to content

Papierdraht

Fail

Demand is soft, at -54.8% this quarter, so Papierdraht is a Fail.

Flapen Score
43
43 / 100
Ranks 1,816 of 2,017 Garten niches · −15 vs the category median of 58
Market size
€23K/yr44K searches / yr
90-day growth
-54.8%search demand this quarter
Competition
54%top-5 click share · 20 brands · 35 sellers

Flapen Score

Papierdraht against its category

The dotted line is the Garten average. Past it, Papierdraht is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papierdraht market on Amazon at a glance

Shoppers on Amazon Germany searched for Papierdraht 44K times last year and spent an estimated €23K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Mar–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
5.8%
Market size, estimated
€23Ka year
Peak month
March3.6× the quietest month
Top search term
papierdraht30K searches a year

02 · Price

A sale here is worth €8.99.

Listings sell for €8.99 on average, from €3.31 to €22.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €8.99 that is €0 to €899 a year per listing.

Average price
€8.99under the $15 to $100 sweet spot
Price range
€3.31–€22.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€899
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #220 within Gartengeräte. It carries 59 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
28.5%
Average rank
#220in Gartengeräte
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
59per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Papierdraht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

35

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

36%

  • Brand 119%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Papierdraht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 3.6×

Reviews and returns

What reviews say buyers love and hate about Papierdraht

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Dicke”
0.8%of orders come back
“Draht zu dünn”
A buyer, on “Dicke”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Papierdraht questions

Answered from the same tracked data.