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Outdoor Kissen

Maybe

Search demand grew +187.7% this quarter. But buyers convert on only 0.5% of searches, so Outdoor Kissen is a Maybe.

Flapen Score
62
62 / 100
Top 31% of 2,017 Garten niches · +4 vs the category median of 58
Market size
€95K/yr1.3M searches / yr
90-day growth
+187.7%search demand this quarter
Competition
28%top-5 click share · 19 brands · 23 sellers

Flapen Score

Outdoor Kissen against its category

The dotted line is the Garten average. Past it, Outdoor Kissen is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Kissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Outdoor Kissen 1.3M times last year and spent an estimated €95K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +187.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+187.7%
Conversion, latest week
0.5%
Market size, estimated
€95Ka year
Peak month
May22.6× the quietest month
Top search term
outdoor kissen536K searches a year

02 · Price

A sale here is worth €13.65.

Listings sell for €13.65 on average, from €8.59 to €38.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.65 that is €1K to €3K a year per listing.

Average price
€13.65under the $15 to $100 sweet spot
Price range
€8.59–€38.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #47 within Gartenmöbel & Zubehör. It carries 915 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
56%
Out of stock, average day
10.6%
Average rank
#47in Gartenmöbel & Zubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
915per listing
Listings tracked
73

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Outdoor Kissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

23

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

31%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Outdoor Kissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 22.6×

Search terms

Top Outdoor Kissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor kissen536K/yr
  • outdoor kissen wetterfest233K/yr
  • outdoor kissen wetterfest mit füllung86K/yr
  • kissen outdoor69K/yr
  • outdoorkissen64K/yr
  • outdoor kissen mit füllung39K/yr
  • kissen outdoor wasserfest mit füllung34K/yr
  • outdoorkissen 45 x 45 wasserfest32K/yr
  • outdoor kissenbezug28K/yr
  • outdoor-kissen25K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Kissen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Kissen”
1.4%of orders come back
“deshalb nicht so weich wie "normale" Kissen.”
A buyer, on “Kissen”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Outdoor Kissen questions

Answered from the same tracked data.