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Monstera Erde

Fail

The top 5 brands take 98% of clicks, so Monstera Erde is a Fail.

Flapen Score
42
42 / 100
Ranks 1,848 of 2,017 Garten niches · −16 vs the category median of 58
Market size
€103K/yr108K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
85%top-5 click share · 6 brands · 7 sellers

Flapen Score

Monstera Erde against its category

The dotted line is the Garten average. Past it, Monstera Erde is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monstera Erde market on Amazon at a glance

Shoppers on Amazon Germany searched for Monstera Erde 108K times last year and spent an estimated €103K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
6.3%
Market size, estimated
€103Ka year
Peak month
February2.4× the quietest month
Top search term
monstera erde81K searches a year

02 · Price

A sale here is worth €15.08.

Listings sell for €15.08 on average, from €7.91 to €25.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €15.08 that is €8K to €11K a year per listing.

Average price
€15.08inside the $15 to $100 sweet spot
Price range
€7.91–€25.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€8K–€11K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #97 within Pflanzenerde & Nährmedien. It carries 197 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
8.3%
Average rank
#97in Pflanzenerde & Nährmedien
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
197per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Monstera Erde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 223%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 62%

Demand

Monstera Erde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Monstera Erde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monstera erde81K/yr
  • monstera substrat14K/yr
  • erde monstera6K/yr
  • monstera erde mix4K/yr
  • erde für monstera4K/yr

Reviews and returns

What reviews say buyers love and hate about Monstera Erde

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Pflanzenwachstum”
60%of negative reviews mention “Schädlings-/Insektenbekämpfung”
0.4%of orders come back
“Kam leider mit Trauermücken an”
A buyer, on “Schädlings-/Insektenbekämpfung”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Monstera Erde questions

Answered from the same tracked data.