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Monstera

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $61K a year here, so Monstera is a Maybe.

Flapen Score
51
51 / 100
Ranks 1,463 of 2,017 Garten niches · −7 vs the category median of 58
Market size
€61K/yr169K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
49%top-5 click share · 19 brands · 67 sellers

Flapen Score

Monstera against its category

The dotted line is the Garten average. Past it, Monstera is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monstera market on Amazon at a glance

Shoppers on Amazon Germany searched for Monstera 169K times last year and spent an estimated €61K. The top 5 brands take 73% of clicks. Demand peaks in Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.8%
Market size, estimated
€61Ka year
Peak month
February1.6× the quietest month
Top search term
monstera110K searches a year

02 · Price

A sale here is worth €19.71.

Listings sell for €19.71 on average, from €5.04 to €61.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €19.71 that is €0 to €2K a year per listing.

Average price
€19.71inside the $15 to $100 sweet spot
Price range
€5.04–€61.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #550 within Blumen & Pflanzen. It carries 910 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
26%
Out of stock, average day
9.2%
Average rank
#550in Blumen & Pflanzen
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
910per listing
Listings tracked
31

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Monstera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

67

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

23%

  • Brand 122%
  • Brand 221%
  • Brand 310%
  • Brand 410%
  • Brand 510%
  • Brand 65%

Demand

Monstera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Monstera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monstera110K/yr
  • monstera pflanze39K/yr
  • monstera deliciosa9K/yr
  • monstera thai constellation5K/yr
  • monstera variegata6K/yr

Reviews and returns

What reviews say buyers love and hate about Monstera

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pflanzenwachstum”
26%of negative reviews mention “Pflanzenwachstum”
0.3%of orders come back
“ungesunde pflanzen”
A buyer, on “Pflanzenwachstum”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Monstera questions

Answered from the same tracked data.