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Moleaway

Maybe

The products selling today average only 3.2★. But demand is soft, at -81.6% this quarter, so Moleaway is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,528 of 2,017 Garten niches · −8 vs the category median of 58
Market size
€89K/yr30K searches / yr
90-day growth
-81.6%search demand this quarter
Competition
87%top-5 click share · 9 brands · 11 sellers

Flapen Score

Moleaway against its category

The dotted line is the Garten average. Past it, Moleaway is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moleaway market on Amazon at a glance

Shoppers on Amazon Germany searched for Moleaway 30K times last year and spent an estimated €89K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-81.6%
Conversion, latest week
7.8%
Market size, estimated
€89Ka year
Top search term
moleaway21K searches a year

02 · Price

A sale here is worth €38.48.

Listings sell for €38.48 on average, from €20.22 to €77.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €38.48 that is €0 to €4K a year per listing.

Average price
€38.48inside the $15 to $100 sweet spot
Price range
€20.22–€77.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 73.7% of listings are out of stock. The average listing ranks #454 within Pflanzenschutz & Schädlingsbekämpfung. It carries 67 reviews at 3.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
73.7%
Average rank
#454in Pflanzenschutz & Schädlingsbekämpfung
Average rating
3.24 starsAmazon Germany average 4.37 stars
Average reviews
67per listing
Listings tracked
9

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
17 months

Products

Top Moleaway products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • Brand 151%
  • Brand 222%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Moleaway search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Nov · busiest ÷ quietest = 9.9× · 10 of 12 months tracked

Search terms

Top Moleaway search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moleaway21K/yr
  • mole away3K/yr
  • moleaway maulwurfschreck7K/yr

Reviews and returns

What reviews say buyers love and hate about Moleaway

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
41%of negative reviews mention “Funktionalität insgesamt”
0.3%of orders come back
“Funktioniert noch nicht 100 %-ig”
A buyer, on “Funktionalität insgesamt”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moleaway questions

Answered from the same tracked data.