Skip to content
50

moleaway

Worth a look

Shows beatable incumbent ratings (3.2★), but soft demand (-81.6% this quarter) keeps it on the watch list.

Market size 22Growth 0Conversion 78Competition 11Returns 98Price range 95Avg price 95Brand share 29Review moat 97Quality gap 100

Quality gap

Incredible3.2★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible66.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€38.48

avg listing price — sweet spot $15–$100

Price range

Incredible€20.22–€77.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€89K

€89K/yr · 30K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-81.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, moleaway is a €89K/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

moleaway market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€58K–€77K
units × avg price
Conversion rate
7.8%
Avg BSR
#454
Page quality
0%
Prime
56%
Sponsored
100%
Out of stock
73.7%
Avg brand age
17 months
Avg seller age
230 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • mowalye51%
  • HOAMZ22%
  • EdenGardens5%
  • PATTLER5%
  • Elezenioc4%
  • Reiteag4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Weekly Amazon search volume, last 44 weeks — -81.6% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top moleaway search terms

  • moleaway21K/yr
  • mole away3K/yr
  • moleaway maulwurfschreck7K/yr
All search terms

Top moleaway products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€13K30%€27K45%€40K60%€54K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about moleaway

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Qualität”

beworben Vs Tatsächliches Produkt17%

“Hält was es verspricht”

Montage/Installation17%

“Die Installation war wirklich unkompliziert”

Schädlings-/Insektenbekämpfung14%

“Anti Wühlmäuse”

Benutzerfreundlichkeit7%

“Top Produkt Easy to use”

Haltbarkeit6%

“Die Geräte arbeiten dauerhaft ohne viel Aufwand”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung also top”

Pflanzenwachstum3%

“Das 4er-Set eignet sich gut für Garten, Rasen und Beete”

Aufladen2%

“die Sonnenkollektoren haben sich perfekt aufgeladen, so dass die Geräte die ganze Nacht über reibungslos laufen.”

Design insgesamt2%

“Auch die Größe bzw. das Design sind gut gewählt: kompakt genug, um nicht zu stören”

What buyers complain about

Funktionalität insgesamt41%

“Funktioniert noch nicht 100 %-ig”

Schädlings-/Insektenbekämpfung20%

“Bin nicht sicher, ob es gegen Wühlmäuse irgendwas bewirkt”

Qualität insgesamt10%

“Schlechte Qualität”

Aufladen7%

“Wie lange die Aufladungen halten, konnte ich noch nicht prüfen”

Preis-Leistungs-Verhältnis5%

“Soviel Geld auszugeben macht keinen Sinn”

beworben Vs Tatsächliches Produkt2%

“Falsche Herstellerangaben”

Auslaufsicher2%

“Undicht”

Pflanzenwachstum2%

“Keinerlei Erfolg in unserem Garten”

Defekt Material/Teile1%

“Ein Gerät war nach kurzer Zeit defekt, da Wasser eingedrungen ist”

Akkulaufzeit1%

“Vermutlich war der Akku nicht komplett voll”

Top return reasons

Funktionalität insgesamt53%
Defekt Material/Teile9%
beworben Vs Tatsächliches Produkt8%
Schädlings-/Insektenbekämpfung6%
Gesamtgröße4%
Qualität insgesamt4%
Akkulaufzeit4%
Preis-Leistungs-Verhältnis2%
Buchse/Anschluss/Stecker2%
Haltbarkeit2%

Common questions

Is moleaway profitable to sell on Amazon Germany?
The niche generates €89K/yr across 9 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -81.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the moleaway niche?
9 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in moleaway?
Top complaints mined from reviews: Funktionalität insgesamt, Schädlings-/Insektenbekämpfung, Qualität insgesamt. The return rate is 0.3%.
What does it cost to enter the moleaway niche?
Listings span €20.22–€77.18; the average listing price is €38.48 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.