Is Mini Rasenmäher profitable to sell on Amazon Germany?

Flapen scores Mini Rasenmäher 61 out of 100 on Amazon Germany, a Maybe. Shoppers spend €308K a year across 34 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +340.4% in the last 90 days.

How competitive is the Mini Rasenmäher niche on Amazon Germany?

11 brands and 155 sellers compete in Mini Rasenmäher on Amazon Germany. The top 5 Mini Rasenmäher products take 42% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Mini Rasenmäher?

Mini Rasenmäher buyers on Amazon Germany complain most about Akkulaufzeit, Haltbarkeit, and Qualität insgesamt. An estimated 2.0% of orders come back.

When does demand for Mini Rasenmäher peak?

Search demand for Mini Rasenmäher on Amazon Germany peaks in Apr–May–Jun–Jul–Aug, and the busiest month runs 18.4× the quietest.

What does it cost to enter the Mini Rasenmäher niche?

Mini Rasenmäher sells for €117.34 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €49.05 to €352.75. The average product has 1,246 reviews, the count a new listing must catch up to.

Mini Rasenmäher

Maybe

Search demand grew +340.4% this quarter. But buyers convert on only 1.0% of searches, so Mini Rasenmäher is a Maybe.

Filters Trending High Price

Flapen Score: 61
61 / 100Top 35% of 2,017 Garten niches · +3 vs the category median of 58
Market size: €308K/yr255K searches / yr
90-day growth: +340.4%search demand this quarter
Competition: 42%top-5 click share · 11 brands · 155 sellers

Flapen Score

Mini Rasenmäher against its category

The dotted line is the Garten average. Past it, Mini Rasenmäher is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Mini Rasenmäher market on Amazon at a glance

Shoppers on Amazon Germany searched for Mini Rasenmäher 255K times last year and spent an estimated €308K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +340.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €308K a year.

Searches, last 12 months: 255K
Growth, 90 days vs prior 90: +340.4%
Conversion, latest week: 1.0%
Market size, estimated: €308Ka year
Peak month: May18.4× the quietest month
Top search term: gardena akku rasenmäher40K searches a year

02 · Price

A sale here is worth €117.34.

Listings sell for €117.34 on average, from €49.05 to €352.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €117.34 that is €0 to €12K a year per listing.

Average price: €117.34above the $15 to $100 sweet spot
Price range: €49.05–€352.75
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€12K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #67 within Rasenmäher & elektrische Gartenwerkzeuge. It carries 1,246 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 79%
Out of stock, average day: 4.7%
Average rank: #67in Rasenmäher & elektrische Gartenwerkzeuge
Average rating: 4.18 starsAmazon Germany average 4.37 stars
Average reviews: 1,246per listing
Listings tracked: 34

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Mini Rasenmäher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

155

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

12%

Brand 157%
Brand 216%
Brand 35%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (5 brands, 12%)

Demand

Mini Rasenmäher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×

Search terms

Top Mini Rasenmäher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gardena akku rasenmäher40K/yr +253.9%1.1% conv.
gardena rasenmäher43K/yr +234.7%0.7% conv.
mini rasenmäher24K/yr +411.2%0.5% conv.
kleiner rasenmäher19K/yr +307.3%0.5% conv.
rasenmäher klein18K/yr +288.7%0.8% conv.
mini rasenmäher akku13K/yr >1,000%0.4% conv.
akku rasenmäher klein13K/yr +600.5%0.7% conv.
gardena rasenmäher akku13K/yr +268.8%0.9% conv.
akku rasenmäher gardena12K/yr +274.1%1.0% conv.
einhandrasenmäher mit akku7K/yr +974.3%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Mini Rasenmäher

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Benutzerfreundlichkeit”

21%of negative reviews mention “Akkulaufzeit”

2.0%of orders come back

“Defekter Akku”

A buyer, on “Akkulaufzeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mini Rasenmäher questions

Answered from the same tracked data.

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