Is melasse profitable to sell on Amazon Germany?

The niche generates €59K/yr across 14 tracked products. 90-day search growth is +25.8%. Flapen's verdict: Skip it (48/100).

How competitive is the melasse niche?

10 brands and 25 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in melasse?

Top complaints mined from reviews: Anleitung/Benutzerhandbuch/Fehlerbehebung, Stärke, Qualität insgesamt. The return rate is 0.1%.

When does demand for melasse peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the melasse niche?

Listings span €7.19–€38.11; the average listing price is €19.20 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.

melasse

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great120.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€19.20

avg listing price — sweet spot $15–$100

Price range

Great€7.19–€38.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad€59K

€59K/yr · 100K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, melasse is a €59K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

melasse market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €58K–€77K; units × avg price
Conversion rate: 3.1%
Avg BSR: #195
Page quality: 0%
Prime: 36%
Sponsored: 29%
Out of stock: 11.1%
Avg brand age: 70 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

DIMIKRO43%
VITAM12%
Rapunzle11%
Multikraft10%
Emiko7%
ALMICANNA6%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top melasse search terms

melasse43K/yr +29.9%3.2% conv.
melasse dünger7K/yr +148.3%2.1% conv.
zuckerrohrmelasse12K/yr +7.1%4.0% conv.
molasses13K/yr +0.3%1.7% conv.
blackstrap molasses7K/yr +18.8%1.2% conv.
schwarze melasse4K/yr +92.7%2.8% conv.
melasse bio6K/yr -21.4%4.5% conv.
melasse zuckerrohr7K/yr +9.9%4.4% conv.
molasse3K/yr -2.4%0.8% conv.

All search terms

Top melasse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIMIKRO Zuckerrohrmelasse - Melasse aus Deutschland (Bio Qualität) - hoher Zuckeranteil zur Herstellung von Effektiven Mikroorganismen aktiv oder Tierfutterzusatz (1 Liter)

DIMIKRO€10.784.6★214 rev

Rapunzel - Zuckerrohr-Melasse - 0 3 kg - 6er Pack

Rapunzle€19.554.5★108 rev

Vitam Applefords Bio Melasse 300g

VITAM€8.264.2★116 rev

Zuckerrohrmelasse 13 0 kg zur Herstellung von EMa reich an Mineralien und Kohlenhydraten

Emiko€38.114.8★35 rev

ALMICANNA: Bio Zuckerrohr Melasse 500ml - Zur Herstellung von KompostTee und zur Vermehrung von effektiven Mikroorganismen

ALMICANNA€12.934.6★23 rev

Newest

by launch date

ALMICANNA: Bio Zuckerrohr Melasse 500ml - Zur Herstellung von KompostTee und zur Vermehrung von effektiven Mikroorganismen

ALMICANNA€12.9323 rev

1y ago

DIMIKRO Zuckerrohrmelasse aus Deutschland - Bio-Qualität - 5 Liter

DIMIKRO€29.15214 rev

2y ago

CULTIVERS Bio-Melasse für Pflanzen 7 kg (5 L) | Für ökologischen Landbau geeignet | Unterstützt die mikrobielle Aktivität und verbessert die Bodenfruchtbarkeit

CULTIVERS€27.49149 rev

5y ago

Rapunzel - Zuckerrohr-Melasse - 0 3 kg - 6er Pack

Rapunzle€19.55108 rev

5y ago

Multikraft Zuckerrohrmelasse 10 Liter

Multikraft€32.369 rev

6y ago

What buyers say about melasse

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt51%

“Ausgezeichnetes Produkt”

Geschmack insgesamt15%

“Absolut köstlich”

beworben Vs Tatsächliches Produkt9%

“Wie erwartet”

Vegan/Biologisch8%

“Sehr gutes Produkt in Bio Qualität”

Geschmack6%

“Sehr aromatisch”

Preis-Leistungs-Verhältnis3%

“Preis moderat”

Gesundheitliche Vorteile – insgesamt3%

“Gesund und lecker”

Benutzerfreundlichkeit2%

“leicht verarbeiten. sehr gute Qualität”

Haltbarkeit2%

“Ein weiterer Pluspunkt ist die Haltbarkeit: Wenn man sie kühl und trocken lagert, hält sie gefühlt ewig”

Geruch2%

“Material ist sehr gut im Geruch”

What buyers complain about

Anleitung/Benutzerhandbuch/Fehlerbehebung33%

“Leider keine deutsche Anleitung”

Stärke33%

“Und mit einer Zange gibt der Behälter nach, weil er schwächer ist als der Deckel”

Qualität insgesamt33%

“Insgesamt sehr schade”

Top return reasons

Funktionalität insgesamt50%

Kompatibilität – insgesamt25%

Geruch25%

Common questions

Is melasse profitable to sell on Amazon Germany?: The niche generates €59K/yr across 14 tracked products. 90-day search growth is +25.8%. Flapen's verdict: Skip it (48/100).
How competitive is the melasse niche?: 10 brands and 25 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in melasse?: Top complaints mined from reviews: Anleitung/Benutzerhandbuch/Fehlerbehebung, Stärke, Qualität insgesamt. The return rate is 0.1%.
When does demand for melasse peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the melasse niche?: Listings span €7.19–€38.11; the average listing price is €19.20 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.