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lyra pet sonnenblumenkerne 25kg

Skip it

Soft demand (-48.2% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 1Conversion 98Competition 30Returns 100Price range 82Avg price 95Brand share 57Review moat 59Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€26.56

avg listing price — sweet spot $15–$100

Price range

Great€11.50–€32.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,123.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€45K

€45K/yr · 10K searches

Growth

Bad-48.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lyra pet sonnenblumenkerne 25kg is a €45K/yr Amazon Germany market (10K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lyra pet sonnenblumenkerne 25kg market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€27K–€33K
units × avg price
Conversion rate
16.3%
Avg BSR
#97
Page quality
0%
Prime
8%
Sponsored
25%
Out of stock
2.9%
Avg brand age
85 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

14

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Lyra Pet21%
  • Classic Bird16%
  • Futterhof14%
  • STAWA10%
  • Boill10%
  • vogelfood wir sind gut zu Vögeln8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
800600Prime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top lyra pet sonnenblumenkerne 25kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€9K30%€13K40%€18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about lyra pet sonnenblumenkerne 25kg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt56%

“Top Produkt”

Preis-Leistungs-Verhältnis13%

“Preis stimmt”

Geschmack insgesamt9%

“lecker”

Haustierfreundlich5%

“Vögels Liebling”

Gesamtgröße5%

“Passt”

Einfache Reinigung4%

“Insgesamt sind die Kerne sauber, bis auf einige Holz- und Muschel Stückchen”

Frische2%

“Frische Qualität”

Materialqualität2%

“Sehr gutes sauberes Material”

beworben Vs Tatsächliches Produkt1%

“Wie beschrieben”

Inhaltsstoffe – insgesamt1%

“Inhalt gut”

What buyers complain about

Qualität insgesamt42%

“Müll”

Inhaltsstoffe – insgesamt11%

“Viel zuviel Nebenprodukte wie Halme ect. in der Packung”

Preis-Leistungs-Verhältnis10%

“dafür war der Preis auch zu hoch”

Verschwendung natürlicher Ressourcen8%

“Viel Abfall”

Kontamination5%

“Sehr verunreinigtes Futter mit vielen Fremdstoffen”

Dicke4%

“Die Papiersäcke sind so dünn”

Defekt Material/Teile3%

“Das Gerät ist schon jetzt kaputt”

Geruch3%

“Irgendetwas stimmt nicht damit (Geruch, alte Ware???).”

Benutzerfreundlichkeit3%

“unbrauchbar”

beworben Vs Tatsächliches Produkt3%

“Jetzt auf den Bildern ist es leider nicht zu sehen”

Common questions

Is lyra pet sonnenblumenkerne 25kg profitable to sell on Amazon Germany?
The niche generates €45K/yr across 12 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (49/100).
How competitive is the lyra pet sonnenblumenkerne 25kg niche?
10 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in lyra pet sonnenblumenkerne 25kg?
Top complaints mined from reviews: Qualität insgesamt, Inhaltsstoffe – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for lyra pet sonnenblumenkerne 25kg peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the lyra pet sonnenblumenkerne 25kg niche?
Listings span €11.50–€32.39; the average listing price is €26.56 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.