Is lavendel pflanze profitable to sell on Amazon Germany?

The niche generates €56K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +113.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the lavendel pflanze niche?

12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in lavendel pflanze?

Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Gesamtgröße. The return rate is 0.0%.

When does demand for lavendel pflanze peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 23.5× the quietest.

What does it cost to enter the lavendel pflanze niche?

Listings span €1.99–€52.16; the average listing price is €17.51 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.

lavendel pflanze

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+113.1%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great266.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€17.51

avg listing price — sweet spot $15–$100

Price range

Good€1.99–€52.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€56K

€56K/yr · 150K searches

Signals Trending Quality Gap

According to Flapen's Amazon Germany niche tracking, lavendel pflanze is a €56K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lavendel pflanze market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €70K–€88K; units × avg price
Conversion rate: 2.1%
Avg BSR: #415
Page quality: 0%
Prime: 5%
Sponsored: 82%
Out of stock: 1.5%
Avg brand age: 44 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

14%

Bloomique47%
BALDUR Garten17%
Generic8%
Plants by Frank6%
Germisem4%
WESELER KRÄUTERPARADIES - GÄRTNEREI ENSELEIT4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +113.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 23.5×

Open Trend

Top lavendel pflanze search terms

lavendel pflanze114K/yr +128.4%1.9% conv.
lavendel pflanze winterhart9K/yr +116.8%2.1% conv.
lavendel pflanzen5K/yr +79.5%1.5% conv.
lavendel winterhart4K/yr +103.1%1.5% conv.
lavandula angustifolia5K/yr +58.6%1.5% conv.
lavendelpflanze4K/yr +12.3%2.1% conv.
lavendelpflanzen winterhart mehrjährig3K/yr +66.6%1.9% conv.
lavendel pflanze für wohnung3K/yr +10.3%0.2% conv.
lavendel kaufen3K/yr +35.3%0.6% conv.

All search terms

Top lavendel pflanze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bloomique - 6er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm

Bloomique€10.844.4★640 rev

Bloomique - 3er-Set - Lavandula Angustifolia - Lavendelpflanze - Gartenpflanzen - Winterhart - Höhe 15-20 cm - Topf 10 5 cm

Bloomique€12.553.4★317 rev

4 x Lavendel Pflanzen XL Duftende Winterharte Stauden für Garten & Balkon - Lavandula angustifolia Hidcote im 2L Topf 10-20 cm hoch

Generic€29.943.9★35 rev

BALDUR Garten 3x Blauer Lavendel Duftlavendel Pflanzen mit 9x9 cm-Topfballen Lavandula intermedia Grosso Lavendel Provence winterharte Staude trockenresistent mehrjährig bienenfreundlich

BALDUR Garten€6.494.3★382 rev

BALDUR Garten 1x Lavendelstämmchen mit Krone Pflanze im 1 5 Liter-Topf Lavandula für Balkon & Terrasse Duftlavendel winterhart duftend trockenresistent pflegeleicht bienenfreundlich

BALDUR Garten€16.943.7★340 rev

Newest

by launch date

Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf

Bloomique€12.1016 rev

4mo ago

GreenboutiQ - Gartenpflanze - Lavandula angustifolia Hidcote - Lavendel - Winterhart - Lila - 3 Pflanzen - Topf 12cm - Höhe 15-25cm

Green boutiQ€18.5013 rev

5mo ago

4 x Lavendel Pflanzen XL Duftende Winterharte Stauden für Garten & Balkon - Lavandula angustifolia Hidcote im 2L Topf 10-20 cm hoch

Generic€29.9435 rev

1y ago

Plants by Frank€52.16225 rev

2y ago

Plants by Frank | 6 Französischer Lavendel Pflanzen | Schopflavendel | 6 x Lavandula Stoechas Anouk 13 cm Topf - Lavendel Pflanze - Stauden - Frisch aus der Gärtnerei

Plants by Frank€29.87121 rev

3y ago

What buyers say about lavendel pflanze

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum44%

“Super Pflanzen”

Qualität insgesamt29%

“Super Qualität”

Geruch11%

“Kam gut an,stinkt nicht wie andere Sorten”

beworben Vs Tatsächliches Produkt5%

“Alles wie beschrieben”

Stärke2%

“Kräftige Pflanzen”

Griff1%

“Guter Griff”

Benutzerfreundlichkeit1%

“Sehr gut Bedient”

Gesamtgröße1%

“Passable Größe”

Preis-Leistungs-Verhältnis0%

“gutes Preis-Leisungsverhältnis”

Feucht/Trocken0%

“Tolle Pflanzen, gut wässern”

What buyers complain about

Pflanzenwachstum34%

“Keine Blüten”

Feucht/Trocken15%

“Die anderen 3 sind größtenteils vertrocknet”

Gesamtgröße14%

“Winzig”

Qualität insgesamt9%

“Sehr schlechte Ware”

Preis-Leistungs-Verhältnis9%

“dafür ist dann ein kauf / plus vesand zu teuer”

Haltbarkeit8%

“1/3sind tot”

Defekt Material/Teile3%

“3Stückwarenganzschlecht”

beworben Vs Tatsächliches Produkt1%

“Entspricht nicht der Abbildung”

Farbe1%

“NICHT ROSA,”

Top return reasons

Gesamtgröße22%

Feucht/Trocken17%

Qualität insgesamt17%

Pflanzenwachstum14%

beworben Vs Tatsächliches Produkt11%

Farbe6%

Wasserbeständigkeit6%

Wartung und Reparatur6%

Preis-Leistungs-Verhältnis3%

Common questions

Is lavendel pflanze profitable to sell on Amazon Germany?: The niche generates €56K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +113.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the lavendel pflanze niche?: 12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in lavendel pflanze?: Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Gesamtgröße. The return rate is 0.0%.
When does demand for lavendel pflanze peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 23.5× the quietest.
What does it cost to enter the lavendel pflanze niche?: Listings span €1.99–€52.16; the average listing price is €17.51 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.