Is kokosmatte profitable to sell on Amazon Germany?

The niche generates €73K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (48/100).

How competitive is the kokosmatte niche?

10 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in kokosmatte?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Einfache Reinigung. The return rate is 1.1%.

When does demand for kokosmatte peak?

Demand peaks in Oct–Nov; the busiest month runs 12.1× the quietest.

What does it cost to enter the kokosmatte niche?

Listings span €8.49–€29.89; the average listing price is €15.57 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

kokosmatte

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great€15.57

avg listing price — sweet spot $15–$100

Price range

Good€8.49–€29.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+47.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,049.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad€73K

€73K/yr · 198K searches

According to Flapen's Amazon Germany niche tracking, kokosmatte is a €73K/yr Amazon Germany market (198K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

kokosmatte market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €125K–€156K; units × avg price
Conversion rate: 2.4%
Avg BSR: #70
Page quality: 0%
Prime: 75%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 39 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

MW.Shop.2452%
LATERN11%
Alverra9%
Akuoly6%
Carpido5%
TeichVision5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 12.1×

Open Trend

Top kokosmatte search terms

kokosmatte85K/yr +70.5%1.6% conv.
kokosmatte pflanzen33K/yr +77.9%1.8% conv.
kokosmatte meterware10K/yr +71.1%1.2% conv.
kokosmatten11K/yr +33.3%0.6% conv.
kokosfasermatte5K/yr +36.4%1.6% conv.
kokosmatte winterschutz55K/yr -75.6%0.3% conv.

All search terms

Top kokosmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MW.Shop.24 Kokosmatte 100% Biologisch Winterschutz für Pflanzen Kälteschutz in 25cm / 50cm / 75cm /100cm (Breite) - (Meterware) Garten (25cm x 1m)

MW.Shop.24€9.794.6★2,293 rev

LATERN 30CM x 300CM Kokos Liner Rolle 100% Natürliche Kokosfasereinlage Dicke Kokosfasermatte Kokosnuss Blatt Liner für Pflanzer Fenster Kasten Blumenkorb Garten Tierische Haustiermatte

LATERN€13.234.4★494 rev

Alverra Kokosfaser Matte Meterware Zuschneidbar & Atmungsaktiv Umweltfreundlich & Biologisch Abbaubar Für Garten Haustiere Bodenabdeckung 30×100cm Braun

Alverra€8.494.2★4 rev

Akuoly 40cm x 2m Kokosmatte Winter Kokosfaser Baumschutz und Kälteschutz für Palmentöpfe Blumentopfe Sträucher und Zimmerpflanzen gegen die Winterkälte

Akuoly€11.654.7★46 rev

Carpido rutschfeste Kokosmatte - 40x60cm (Rechteckig) Natur - Nachhaltige Naturfaser für den überdachten Außenbereich - 100% Kokos Fußmatte - Türmatte Eingang

Carpido€9.864.5★3,944 rev

Newest

by launch date

2 Stück Kokosmatte Garten Pflanzmatte 100 * 30cm 100% Natürliche Kokosfasereinlage Pflanzenschutz Winter Kokosmatte Pflanzen für Kübelpflanzen Stoffmatte Pflanzer Fenster Kasten Garten

MJFENDAI€8.815 rev

10mo ago

Alverra Kokosfaser Matte Meterware Zuschneidbar & Atmungsaktiv Umweltfreundlich & Biologisch Abbaubar Für Garten Haustiere Bodenabdeckung 30×100cm Braun

Alverra€8.494 rev

1y ago

Akuoly 40cm x 2m Kokosmatte Winter Kokosfaser Baumschutz und Kälteschutz für Palmentöpfe Blumentopfe Sträucher und Zimmerpflanzen gegen die Winterkälte

Akuoly€11.6546 rev

1y ago

Fengaim Winterschutz für Pflanzen 300cm*40cm Kokosmatte Pflanzen Frostschutz Pflanzen Winterschutz für Kübelpflanzen Baumstamm Schutz Pflanzenabdeckung Frostschutz

Fengaim€15.7513 rev

1y ago

LATERN 30CM x 300CM Kokos Liner Rolle 100% Natürliche Kokosfasereinlage Dicke Kokosfasermatte Kokosnuss Blatt Liner für Pflanzer Fenster Kasten Blumenkorb Garten Tierische Haustiermatte

LATERN€13.23494 rev

3y ago

What buyers say about kokosmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Wer genau so etwas sucht, bekommt hier ein solides Produkt mit ordentlicher Qualität”

Stärke14%

“Äusserst robust”

beworben Vs Tatsächliches Produkt10%

“Hält was es verspricht”

Gesamtgröße6%

“Passt”

Materialqualität6%

“Sehr gutes Material”

Haltbarkeit5%

“Wie es aussieht, haben es auch alle ganz gut überstanden”

Korrekt Inhalt4%

“Kommt gut”

Fall/Aufprallschutz4%

“Guter Schutz”

Dicke4%

“Angenehm dickes Material das sich aber mit einer Haushaltsschere gut zuschneiden lässt”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung top”

What buyers complain about

Dicke29%

“Ist etwas ungleichmäßig dick”

Qualität insgesamt14%

“Sehr mangelhafte Qualität”

Einfache Reinigung14%

“Beim Gießen muss man die Matte allerdings entfernen, dabei entsteht viel Schmutz”

Komfort insgesamt7%

“bietet keinerlei Komfort.”

Saugfähigkeit7%

“Sie saugt Flüssigkeiten kaum auf”

Haltbarkeit5%

“Aber was die Haltbarkeit angeht weiß ich nicht wie ich das bewerten soll”

Preis-Leistungs-Verhältnis4%

“- Nicht ganz günstig je nach Zuschnitt/Länge”

Top return reasons

Gesamtgröße46%

Hartes Gefühl6%

Farbe6%

Qualität insgesamt6%

Materialqualität4%

Dünn3%

Umweltfreundlichkeit3%

Preis-Leistungs-Verhältnis3%

Stärke2%

Form/Stil2%

Common questions

Is kokosmatte profitable to sell on Amazon Germany?: The niche generates €73K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Skip it (48/100).
How competitive is the kokosmatte niche?: 10 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in kokosmatte?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Einfache Reinigung. The return rate is 1.1%.
When does demand for kokosmatte peak?: Demand peaks in Oct–Nov; the busiest month runs 12.1× the quietest.
What does it cost to enter the kokosmatte niche?: Listings span €8.49–€29.89; the average listing price is €15.57 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

kokosmatte

kokosmatte market data

Competition & brand share

Demand & seasonality

Top kokosmatte search terms

Top kokosmatte products on Amazon

Top sellers

Newest

Trending

What buyers say about kokosmatte

What buyers love

What buyers complain about

Top return reasons

Common questions

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