Is Kokoserde profitable to sell on Amazon Germany?

Flapen scores Kokoserde 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €235K a year across 38 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -4.7% in the last 90 days.

How competitive is the Kokoserde niche on Amazon Germany?

22 brands and 78 sellers compete in Kokoserde on Amazon Germany. The top 5 Kokoserde products take 39% of clicks, and the top 5 brands take 56%.

What do buyers complain about in Kokoserde?

Kokoserde buyers on Amazon Germany complain most about Qualität insgesamt, Geruch, and Preis-Leistungs-Verhältnis. An estimated 0.2% of orders come back.

When does demand for Kokoserde peak?

Search demand for Kokoserde on Amazon Germany peaks in Mar–Apr–May, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Kokoserde niche?

Kokoserde sells for €12.97 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.62 to €33.19. The average product has 1,186 reviews, the count a new listing must catch up to.

Kokoserde

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -4.7% this quarter, so Kokoserde is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 40% of 2,017 Garten niches · +2 vs the category median of 58
Market size: €235K/yr317K searches / yr
90-day growth: -4.7%search demand this quarter
Competition: 39%top-5 click share · 22 brands · 78 sellers

Flapen Score

Kokoserde against its category

The dotted line is the Garten average. Past it, Kokoserde is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Kokoserde market on Amazon at a glance

Shoppers on Amazon Germany searched for Kokoserde 317K times last year and spent an estimated €235K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.

Searches, last 12 months: 317K
Growth, 90 days vs prior 90: -4.7%
Conversion, latest week: 5.7%
Market size, estimated: €235Ka year
Peak month: March2.8× the quietest month
Top search term: kokoserde152K searches a year

02 · Price

A sale here is worth €12.97.

Listings sell for €12.97 on average, from €2.62 to €33.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €12.97 that is €6K to €10K a year per listing.

Average price: €12.97under the $15 to $100 sweet spot
Price range: €2.62–€33.19
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€10K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #118 within Pflanzenerde & Nährmedien. It carries 1,186 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 66%
Prime listings: 55%
Out of stock, average day: 10.2%
Average rank: #118in Pflanzenerde & Nährmedien
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 1,186per listing
Listings tracked: 38

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 58 months

Products

Top Kokoserde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

39%

Top 20: 84%

Open market

36%

Brand 118%
Brand 211%
Brand 310%
Brand 49%
Brand 59%
Brand 68%

Demand

Kokoserde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Kokoserde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kokoserde152K/yr -3.1%3.8% conv.
kokosfasern für pflanzen34K/yr -6.1%3.1% conv.
kokoserde für pflanzen29K/yr -17.4%3.5% conv.
kokosfaser24K/yr +3.3%3.1% conv.
kokoserde gepresst13K/yr +3.0%3.6% conv.
kokosfasern13K/yr -5.2%2.4% conv.
kokoshumus8K/yr +18.4%6.9% conv.
coco coir10K/yr +5.3%3.3% conv.
kokosziegel7K/yr -0.1%3.0% conv.
kokosfasererde7K/yr -27.1%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Kokoserde

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Qualität insgesamt”

0.2%of orders come back

“Abfall zusammengekehrt und gepresst”

A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Kokoserde questions

Answered from the same tracked data.

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