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Kinderschürze

Fail

Demand is soft, at -35.7% this quarter, so Kinderschürze is a Fail.

Flapen Score
43
43 / 100
Ranks 1,816 of 2,017 Garten niches · −15 vs the category median of 58
Market size
€91K/yr421K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
35%top-5 click share · 23 brands · 31 sellers

Flapen Score

Kinderschürze against its category

The dotted line is the Garten average. Past it, Kinderschürze is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinderschürze market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinderschürze 421K times last year and spent an estimated €91K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
2.7%
Market size, estimated
€91Ka year
Peak month
December6.4× the quietest month
Top search term
schürze kinder57K searches a year

02 · Price

A sale here is worth €8.06.

Listings sell for €8.06 on average, from €4.16 to €21.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €8.06 that is €806 to €2K a year per listing.

Average price
€8.06under the $15 to $100 sweet spot
Price range
€4.16–€21.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€806–€2K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #106 within Grills & Zubehör. It carries 510 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#106in Grills & Zubehör
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
510per listing
Listings tracked
46

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kinderschürze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

31

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

35%

Top 20: 76%

Open market

36%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Kinderschürze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Kinderschürze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schürze kinder57K/yr
  • kinderschürze73K/yr
  • kochschürze kinder78K/yr
  • kinderschürze mädchen41K/yr
  • kinder kochschürze31K/yr
  • kinderschürze jungen28K/yr
  • kinder schürze22K/yr
  • schürze kinder schule22K/yr
  • kinderschürzen12K/yr
  • kinderschürze baumwolle9K/yr

Reviews and returns

What reviews say buyers love and hate about Kinderschürze

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
2.8%of orders come back
“S ist auf jeden Fall zu gross für ein 3 Jähriges Kind”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kinderschürze questions

Answered from the same tracked data.