Is Kesser Bollerwagen profitable to sell on Amazon Germany?

Flapen scores Kesser Bollerwagen 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €39K a year across 22 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +143.9% in the last 90 days.

How competitive is the Kesser Bollerwagen niche on Amazon Germany?

7 brands and 9 sellers compete in Kesser Bollerwagen on Amazon Germany. The top 5 Kesser Bollerwagen products take 63% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Kesser Bollerwagen?

Kesser Bollerwagen buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 0.8% of orders come back.

When does demand for Kesser Bollerwagen peak?

Search demand for Kesser Bollerwagen on Amazon Germany peaks in Jun–Jul–Aug, and the busiest month runs 12.7× the quietest.

What does it cost to enter the Kesser Bollerwagen niche?

Kesser Bollerwagen sells for €85.98 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €37.61 to €144.12. The average product has 1,057 reviews, the count a new listing must catch up to.

Kesser Bollerwagen

Maybe

Search demand grew +143.9% this quarter. But the top 5 brands take 97% of clicks, so Kesser Bollerwagen is a Maybe.

Flapen Score: 51
51 / 100Ranks 1,463 of 2,017 Garten niches · −7 vs the category median of 58
Market size: €39K/yr82K searches / yr
90-day growth: +143.9%search demand this quarter
Competition: 63%top-5 click share · 7 brands · 9 sellers

Flapen Score

Kesser Bollerwagen against its category

The dotted line is the Garten average. Past it, Kesser Bollerwagen is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Kesser Bollerwagen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kesser Bollerwagen 82K times last year and spent an estimated €39K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +143.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: +143.9%
Conversion, latest week: 0.5%
Market size, estimated: €39Ka year
Peak month: June12.7× the quietest month
Top search term: kesser bollerwagen59K searches a year

02 · Price

A sale here is worth €85.98.

Listings sell for €85.98 on average, from €37.61 to €144.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €85.98 that is €0 to €9K a year per listing.

Average price: €85.98inside the $15 to $100 sweet spot
Price range: €37.61–€144.12
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€9K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #42 within Handwagen. It carries 1,057 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 9%
Out of stock, average day: 33.7%
Average rank: #42in Handwagen
Average rating: 4.14 starsAmazon Germany average 4.37 stars
Average reviews: 1,057per listing
Listings tracked: 22

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Kesser Bollerwagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

Brand 188%
Brand 25%
Brand 32%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Kesser Bollerwagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 12.7×

Search terms

Top Kesser Bollerwagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kesser bollerwagen59K/yr +141.8%0.4% conv.
bollerwagen kesser13K/yr +140.6%0.4% conv.
bollerwagen faltbar kesser4K/yr +198.4%0.5% conv.
kessler bollerwagen5K/yr +118.3%0.3% conv.
kesser gt90002K/yr +188.1%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Kesser Bollerwagen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Haltbarkeit”

0.8%of orders come back

“Leider hat direkt am 2. Nutzungstag ein Radkugellager den Geist aufgegeben, so dass ich nun mit Frau und Kleinkind keine Chance mehr habe, unsere Sachen zum Strand zu transportieren”

A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic