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Jute

Jute shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58

Market size 14Growth 48Conversion 31Competition 67Returns 94Price range 73Avg price 75Brand share 71Review moat 91Quality gap 48
This niche Category average · 2,017 niches

Is Jute profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Jute is a €54K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.

Jute: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.1% over the last 90 days and 2.5% of searches end in a purchase.

€54K

revenue / yr

Units sold / yr6K
Search volume / yr+18.1%148K
Conversion rate2.5%
Avg price€14.99

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers21 · 25
Top-5 product click share45%
Open market38%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement97%
New entrants (1y)7· 0 succeeded
Avg rating4.5★
Avg reviews187

Top Jute products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

25

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

31%

  • Roban Fashion19%
  • Baker Ross15%
  • Aquagart11%
  • Stoffkontor9%
  • EDGEAM8%
  • YMTWSRY7%

Jute demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR2.5%Products29Brands21Top 5 Brands62%OOS Rate13.8%Rating4.5★Reviews187Avg BSR#871
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Top Jute search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jute46K/yr
  • jutestoff19K/yr
  • jutestoff meterware15K/yr
  • jut11K/yr
  • jute stoff10K/yr
  • jute stoff meterware9K/yr
  • jute meterware7K/yr
  • sackleinen meterware7K/yr
  • jutegewebe4K/yr
  • sackleinen6K/yr

What reviews say buyers love and hate about Jute

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt41%

Super Qualität

Materialqualität17%

Sehr reißfestes Material

beworben Vs Tatsächliches Produkt16%

Erfüllt total meinen Vorstellungen

Gesamtgröße4%

Passt alles

Polster-/Stoffqualität3%

Leinenstoff genau wie ich es mir vorgestellt habe

What buyers complain about

75% of reviews
Geruch23%

stinkt nach Öl

Dicke10%

Das Material ist etwas dünn

Materialqualität10%

Gewebe ist wirklich sehr dünn gewebt

Haltbarkeit5%

plötzlich gingen 2 kaputt, das kam nicht einfach so!!.

Montage/Installation5%

Artikel scheint okay, ist aber noch nicht eingebaut.

Jute return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Materialqualität
13%
3Qualität insgesamt
10%
4Dünn
8%
5Farbe
7%

Common Jute questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jute 56/100 on Amazon Germany — Worth a look. The niche generates €54K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +18.1% over the last 90 days.
Search demand for Jute on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.9× the quietest.