Skip to content

Jiaogulan

soft demand (-24.6% this quarter) — Jiaogulan doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,761 of 2,017 Garten niches · −13 vs the category median of 58

Market size 21Growth 13Conversion 75Competition 18Returns 99Price range 89Avg price 95Brand share 21Review moat 88Quality gap 45
This niche Category average · 2,017 niches

Is Jiaogulan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Jiaogulan is a €83K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Jiaogulan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 7.0% of searches end in a purchase.

€83K

revenue / yr

Units sold / yr4K
Search volume / yr-24.6%47K
Conversion rate7.0%
Avg price€25.37

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 10
Top-5 product click share78%
Open market9%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement53%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews237

Top Jiaogulan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€17K€25K€33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Stillestube30%
  • LIVONA23%
  • PEPPERMINTMAN22%
  • Siam Garten11%
  • liberte vert5%
  • Greenfood2%
  • Open — no brand owns it (3 brands, 6%)

Jiaogulan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR7.0%Products15Brands9Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews237Avg BSR#815
3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Top Jiaogulan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jiaogulan tee19K/yr
  • jiaogulan14K/yr
  • jiaogulan kapseln6K/yr
  • jiaogulan tee bio8K/yr

What reviews say buyers love and hate about Jiaogulan

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt45%

Super Produkt

Geschmack insgesamt14%

Geschmack gut

Pflanzenwachstum11%

Sehr schöne Pflanzen

beworben Vs Tatsächliches Produkt4%

Endlich mal ein Produkt, das wirklich der Beschreibung entspricht

Geschmack3%

Hochwertiger Jiaogulan mit tollem Geschmack

What buyers complain about

77% of reviews
beworben Vs Tatsächliches Produkt17%

nirgends auf der beschreibung dieses produkts stand, dass es kein lebensmittel ist

Qualität insgesamt13%

Sehr schlechtes Produkt

Herzgesundheit8%

Meine Bluthochdruck geht jetzt wieder zurück ( 110/70 oder 120/80).

Gesamtgröße8%

dann auch sehr klein

Feucht/Trocken8%

Da die die Blätter ganz eingekräuselt sind deutet das auf eine schnelle trocknung hin was das Produkt minderwertig macht

Jiaogulan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
38%
2Feucht/Trocken
25%
3Funktionalität insgesamt
25%
4beworben Vs Tatsächliches Produkt
13%

Common Jiaogulan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jiaogulan 45/100 on Amazon Germany — Skip it. The niche generates €83K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Search demand for Jiaogulan on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.0× the quietest.