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Insektentränke

Insektentränke shows demand growing +364.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

76
Worth a look

Top 2% of 2,017 Garten niches · +18 vs the category median of 58

Market size 34Growth 100Conversion 23Competition 88Returns 98Price range 50Avg price 69Brand share 94Review moat 97Quality gap 100
This niche Category average · 2,017 niches

Is Insektentränke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Insektentränke is a €162K/yr Amazon Germany market (616K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 76/100.

Insektentränke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +364.1% over the last 90 days and 1.8% of searches end in a purchase.

€162K

revenue / yr

Units sold / yr13K
Search volume / yr+364.1%616K
Conversion rate1.8%
Avg price€14.25

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers52 · 80
Top-5 product click share27%
Open market59%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.

0/100

page quality · 82 products

Sponsored placement94%
New entrants (1y)60· 10 succeeded
Avg rating3.5★
Avg reviews58

Top Insektentränke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€3K€6K€10K€13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

80

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

27%

Top 20: 59%

Open market

54%

  • Generisch14%
  • Accevery8%
  • Yrrtyuo7%
  • JoDaK Lifestyle Products7%
  • waabose5%
  • Pipihome5%

Insektentränke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume616KCVR1.8%Products82Brands52Top 5 Brands41%OOS Rate22.8%Rating3.5★Reviews58Avg BSR#291
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 64.4×

Top Insektentränke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bienentränke214K/yr
  • insektentränke143K/yr
  • bienentränke keramik65K/yr
  • bienentränke für den garten38K/yr
  • insektentränke keramik21K/yr
  • insektentränke garten25K/yr
  • keramikblüten für bienen14K/yr
  • bienenblüten keramik12K/yr
  • keramikblumen für bienen9K/yr
  • insekten tränke12K/yr

What reviews say buyers love and hate about Insektentränke

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt19%

Das Produkt sieht sehr schön aus

Design insgesamt12%

Schönes Design

Farbe9%

Sehr hübsch

beworben Vs Tatsächliches Produkt8%

Alles wie bestellt

Benutzerfreundlichkeit8%

einfachen Handhabung.

What buyers complain about

78% of reviews
Gesamtgröße30%

Grösse

beworben Vs Tatsächliches Produkt14%

bei weitem nicht so schön wie auf dem Foto

Qualität insgesamt8%

Super schlechte Qualität

Rost/Korrodieren5%

Rost

Wasserbeständigkeit5%

Wasser läuft ab

Insektentränke return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Defekt Material/Teile
13%
3beworben Vs Tatsächliches Produkt
10%
4Qualität insgesamt
9%
5Materialqualität
5%

Common Insektentränke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Insektentränke 76/100 on Amazon Germany — Worth a look. The niche generates €162K/yr across 82 tracked products. 10 of 60 products launched in the last 360 days are still selling. Search demand moved +364.1% over the last 90 days.
Search demand for Insektentränke on Amazon Germany peaks in Apr–May–Jun–Jul, where the busiest month runs 64.4× the quietest.