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Hummelhaus

soft demand (-23.7% this quarter) — Hummelhaus doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,574 of 2,017 Garten niches · −9 vs the category median of 58

Market size 15Growth 13Conversion 16Competition 53Returns 100Price range 92Avg price 93Brand share 60Review moat 96Quality gap 57
This niche Category average · 2,017 niches

Is Hummelhaus profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hummelhaus is a €62K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.

Hummelhaus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 1.3% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr2K
Search volume / yr-23.7%99K
Conversion rate1.3%
Avg price€50.25

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 26
Top-5 product click share53%
Open market31%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement74%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews80

Top Hummelhaus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

21%

  • Qualität aus Niederbayern ARBRIKADREX20%
  • Erdenfreund16%
  • Melko12%
  • BEESI11%
  • wildtier liebe10%
  • Printin3D9%

Hummelhaus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR1.3%Products23Brands13Top 5 Brands69%OOS Rate24.6%Rating4.4★Reviews80Avg BSR#137
9K7KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 19.4×

Top Hummelhaus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hummelhaus65K/yr
  • hummelhotel9K/yr
  • hummelkasten11K/yr
  • hummelhaus mit wachsmottensperre7K/yr
  • hummelnistkasten4K/yr
  • hummelburg4K/yr

What reviews say buyers love and hate about Hummelhaus

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Qualität insgesamt58%

super Produkt

beworben Vs Tatsächliches Produkt11%

Hält was es verspricht

Design insgesamt9%

schaut super aus

Preis-Leistungs-Verhältnis5%

definitiv seinen Preis wert

Stärke4%

Solides Holzhaus

What buyers complain about

97% of reviews
Qualität insgesamt27%

schlecht verarbeitet

Gesamtgröße19%

Das Einstreu was mit geliefert kam war etwas wenig

Preis-Leistungs-Verhältnis19%

Und einen Wert von 29 € seh ich hier auch nicht

beworben Vs Tatsächliches Produkt8%

Nicht wie abgebildet - viel Astlöcher

Materialqualität8%

Die Plaste der Landezone, wie wir feststellen mussten, ist für die Hummeln zu glatt

Hummelhaus return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2beworben Vs Tatsächliches Produkt
14%
3Funktionalität insgesamt
13%
4Defekt Material/Teile
11%
5Qualität insgesamt
9%

Common Hummelhaus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hummelhaus 49/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.
Search demand for Hummelhaus on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 19.4× the quietest.