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Hortensien

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $41K a year here, so Hortensien is a Maybe.

Flapen Score
61
61 / 100
Top 35% of 2,017 Garten niches · +3 vs the category median of 58
Market size
€41K/yr183K searches / yr
90-day growth
+61.1%search demand this quarter
Competition
33%top-5 click share · 19 brands · 35 sellers

Flapen Score

Hortensien against its category

The dotted line is the Garten average. Past it, Hortensien is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hortensien market on Amazon at a glance

Shoppers on Amazon Germany searched for Hortensien 183K times last year and spent an estimated €41K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+61.1%
Conversion, latest week
1.2%
Market size, estimated
€41Ka year
Peak month
May15.8× the quietest month
Top search term
hortensien101K searches a year

02 · Price

A sale here is worth €18.50.

Listings sell for €18.50 on average, from €3.68 to €39.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.50 that is €0 to €2K a year per listing.

Average price
€18.50inside the $15 to $100 sweet spot
Price range
€3.68–€39.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #876 within Blumen & Pflanzen. It carries 333 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
7%
Out of stock, average day
13.3%
Average rank
#876in Blumen & Pflanzen
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
333per listing
Listings tracked
57

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hortensien products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

14%

  • Brand 127%
  • Brand 220%
  • Brand 316%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (13 brands, 14%)

Demand

Hortensien search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 15.8×

Search terms

Top Hortensien search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hortensien101K/yr
  • hortensie22K/yr
  • rispenhortensie winterhart20K/yr
  • rispenhortensie11K/yr
  • hortensien winterhart6K/yr
  • hortensien samen7K/yr
  • hydrangea4K/yr
  • bauernhortensie winterhart3K/yr
  • rispenhortensien3K/yr
  • zwerg hortensie3K/yr

Reviews and returns

What reviews say buyers love and hate about Hortensien

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Pflanzenwachstum”
24%of negative reviews mention “Pflanzenwachstum”
0.5%of orders come back
“sehr kleiner Blütenstand”
A buyer, on “Pflanzenwachstum”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hortensien questions

Answered from the same tracked data.