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Hortensien

Hortensien shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 35% of 2,017 Garten niches · +3 vs the category median of 58

Market size 10Growth 75Conversion 15Competition 82Returns 98Price range 69Avg price 84Brand share 42Review moat 83Quality gap 90
This niche Category average · 2,017 niches

Is Hortensien profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hortensien is a €41K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 61/100.

Hortensien: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +61.1% over the last 90 days and 1.2% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr4K
Search volume / yr+61.1%183K
Conversion rate1.2%
Avg price€18.50

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers19 · 35
Top-5 product click share33%
Open market20%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement77%
New entrants (1y)10· 1 succeeded
Avg rating4.1★
Avg reviews333

Top Hortensien products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€821€2K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

14%

  • BALDUR Garten27%
  • Garten Schlüter20%
  • Blumen-Senf16%
  • GardenersDream9%
  • Bloomique8%
  • DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND6%
  • Open — no brand owns it (13 brands, 14%)

Hortensien demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR1.2%Products57Brands19Top 5 Brands80%OOS Rate13.3%Rating4.1★Reviews333Avg BSR#876
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 15.8×

Top Hortensien search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hortensien101K/yr
  • hortensie22K/yr
  • rispenhortensie winterhart20K/yr
  • rispenhortensie11K/yr
  • hortensien winterhart6K/yr
  • hortensien samen7K/yr
  • hydrangea4K/yr
  • bauernhortensie winterhart3K/yr
  • rispenhortensien3K/yr
  • zwerg hortensie3K/yr

What reviews say buyers love and hate about Hortensien

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Pflanzenwachstum63%

Blumenpracht

Qualität insgesamt21%

Super Qualität

beworben Vs Tatsächliches Produkt5%

Perfekt wie erhofft

Geschenk Zweck4%

War ein Geschenk

Farbe3%

Tricolor

What buyers complain about

92% of reviews
Pflanzenwachstum24%

sehr kleiner Blütenstand

Feucht/Trocken16%

Sehr kleine Pflanzen in drei unterschiedlichen Qualitäten Eine fast vertrocknet

Gesamtgröße14%

kleiner Stengel

Qualität insgesamt14%

Sehr schlechte Ware

beworben Vs Tatsächliches Produkt7%

überhaupt nicht wie auf den Bildern

Hortensien return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
23%
2Auslaufsicher
20%
3beworben Vs Tatsächliches Produkt
11%
4Gesamtgröße
11%
5Farbe
9%

Common Hortensien questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hortensien 61/100 on Amazon Germany — Worth a look. The niche generates €41K/yr across 57 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved +61.1% over the last 90 days.
Search demand for Hortensien on Amazon Germany peaks in Mar–Apr–May–Jul–Aug, where the busiest month runs 15.8× the quietest.