Is hortensien profitable to sell on Amazon Germany?

The niche generates €41K/yr across 57 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +61.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the hortensien niche?

19 brands and 35 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in hortensien?

Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Gesamtgröße. The return rate is 0.5%.

When does demand for hortensien peak?

Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 15.8× the quietest.

What does it cost to enter the hortensien niche?

Listings span €3.68–€39.78; the average listing price is €18.50 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.

hortensien

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.50

avg listing price — sweet spot $15–$100

Review moat

Great333.07

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Growth

Great+61.1%

90-day search growth — must beat 0% to launch

Price range

Good€3.68–€39.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 183K searches

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, hortensien is a €41K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hortensien market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €56K–€74K; units × avg price
Conversion rate: 1.2%
Avg BSR: #876
Page quality: 0%
Prime: 7%
Sponsored: 77%
Out of stock: 13.3%
Avg brand age: 42 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

14%

BALDUR Garten27%
Garten Schlüter20%
Blumen-Senf16%
GardenersDream9%
Bloomique8%
DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND6%
Open — no brand owns it (13 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 15.8×

Open Trend

Top hortensien search terms

hortensien101K/yr +59.4%1.2% conv.
hortensie22K/yr +75.7%0.9% conv.
rispenhortensie winterhart20K/yr +90.2%1.6% conv.
rispenhortensie11K/yr +64.8%1.0% conv.
hortensien winterhart6K/yr +95.9%1.7% conv.
hortensien samen7K/yr -14.2%0.0% conv.
hydrangea4K/yr +75.9%0.8% conv.
bauernhortensie winterhart3K/yr +115.5%1.9% conv.
rispenhortensien3K/yr +76.8%1.7% conv.
zwerg hortensie3K/yr +73.6%0.7% conv.

All search terms

Top hortensien products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rispenhortensie Wims Red Hydrangea paniculata im 3L Topf | Winterhart & pflegeleicht | Rot-weiße Blütenpracht | Blühfreudiger Zierstrauch für Garten Beet & Kübel

Blumen-Senf€19.754.8★20 rev

Bloomique - 3er-Mix - Hortensie Macrophylla - Rosa Blau Weiß - Hortensie - Bauernhortensie - Gartenpflanzen - Winterhart - Höhe 20-30 cm - Topf 10 5 cm

Bloomique€15.164.0★88 rev

Hortensie Tricolor - Farbenfrohe Rispenhortensie für Garten & Terrasse - Schneeball Pflanze Winterhart - Hortensien Blau Weiß Rosa Blüten - Garten Blumen im Pflanztopf

GardenersDream€14.143.6★180 rev

Hortensien Winterhart Paniculata Collection (3 Pflanzen) - Hydrangea pflanzen aus Holland - Echte Garten Hortensie (kein Samen Kunstblumen und nicht künstlich) - Mehrjährig Balkonpflanzen

DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND€30.483.6★181 rev

3 Stück Hydrangea Paniculata Pink Lady 30-50 cm | Rispenhortensie mit Rosa Blüten | Winterhart & Pflegeleicht | Ideal für Garten & Kübel

Blumen-Senf€12.784.1★91 rev

Newest

by launch date

BALDUR Garten 3x Schneeball-Hortensie Annabelle; Pflanzen im 9x9 cm-Topf Gartenhortensie winterhart & pflegeleicht Hydrangea arborescens blühend großblumige Freiland-Hortensie

BALDUR Garten€29.9212 rev

5mo ago

Garten-Schlüter Zwerg-Rispenhortensie Groundbreaker Blush 20-30 cm im 1 3 Liter Topf - Hydrangea paniculata - Hortensie kleinwüchsig mit großer Blütenpracht winterhart Blüte weiß bis rosa

Garten Schlüter€15.72536 rev

9mo ago

Hortensie Hydrangea macrophylla rot 3040cm im Topf | 1x blühende Bauernhortensie großblumig & winterhart | sofort pflanzbar

PFLANZHITS Ihr Pflanzenpartner€16.073 rev

1y ago

Rispenhortensie Wims Red Hydrangea paniculata im 3L Topf | Winterhart & pflegeleicht | Rot-weiße Blütenpracht | Blühfreudiger Zierstrauch für Garten Beet & Kübel

Blumen-Senf€19.7520 rev

1y ago

Hortensie Tricolor - Farbenfrohe Rispenhortensie für Garten & Terrasse - Schneeball Pflanze Winterhart - Hortensien Blau Weiß Rosa Blüten - Garten Blumen im Pflanztopf

GardenersDream€14.14180 rev

1y ago

What buyers say about hortensien

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum63%

“Blumenpracht”

Qualität insgesamt21%

“Super Qualität”

beworben Vs Tatsächliches Produkt5%

“Perfekt wie erhofft”

Geschenk Zweck4%

“War ein Geschenk”

Farbe3%

“Tricolor”

Preis-Leistungs-Verhältnis2%

“Lohnt sich”

What buyers complain about

Pflanzenwachstum24%

“sehr kleiner Blütenstand”

Feucht/Trocken16%

“Sehr kleine Pflanzen in drei unterschiedlichen Qualitäten Eine fast vertrocknet”

Gesamtgröße14%

“kleiner Stengel”

Qualität insgesamt14%

“Sehr schlechte Ware”

beworben Vs Tatsächliches Produkt7%

“überhaupt nicht wie auf den Bildern”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung-Verhältnis stimmt hier überhaupt nicht”

Auslaufsicher4%

“Behälter undicht”

Funktionalität insgesamt4%

“Leider nichts geworden”

Defekt Material/Teile1%

“Zweige abgebrochen”

Benutzerfreundlichkeit1%

“Unmöglich”

Top return reasons

Qualität insgesamt23%

Auslaufsicher20%

beworben Vs Tatsächliches Produkt11%

Gesamtgröße11%

Farbe9%

Feucht/Trocken7%

Pflanzenwachstum4%

Funktionalität insgesamt4%

Materialqualität2%

Design insgesamt2%

Common questions

Is hortensien profitable to sell on Amazon Germany?: The niche generates €41K/yr across 57 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +61.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the hortensien niche?: 19 brands and 35 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in hortensien?: Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Gesamtgröße. The return rate is 0.5%.
When does demand for hortensien peak?: Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 15.8× the quietest.
What does it cost to enter the hortensien niche?: Listings span €3.68–€39.78; the average listing price is €18.50 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.

hortensien

hortensien market data

Competition & brand share

Demand & seasonality

Top hortensien search terms

Top hortensien products on Amazon

Top sellers

Newest

Trending

What buyers say about hortensien

What buyers love

What buyers complain about

Top return reasons

Common questions

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