How competitive is the Hornmehl niche on Amazon Germany?

8 brands and 20 sellers compete in Hornmehl on Amazon Germany. The top 5 Hornmehl products take 75% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Hornmehl?

Hornmehl buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Geruch, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hornmehl niche?

Hornmehl sells for €22.46 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.78–€65.53. The average incumbent carries 366 reviews — the moat a new listing must climb.

Hornmehl

Hornmehl shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58

This niche Category average · 2,017 niches

Is Hornmehl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hornmehl is a €163K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Hornmehl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.1% over the last 90 days and 11.2% of searches end in a purchase.

€163K

revenue / yr

Units sold / yr8K

Search volume / yr+55.1%65K

Conversion rate11.2%

Avg price€22.46

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers8 · 20

Top-5 product click share75%

Open market9%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Hornmehl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dehner Bio Hornmehl hochwertiger Dünger für Balkonpflanzen/Gartenpflanzen natürlicher Stickstoffdünger ökologisch wertvoll 2.5 kg für ca. 25 qm bunt

Price: €10.32
Rating: 4.4/5
Reviews: 208
Age: 2y ago

Dehner Bio Hornmehl | Naturdünger für Balkon- & Gartenpflanzen | Stickstoffdünger mit Langzeitwirkung | Langzeitdünger für Pflanzen | ökologischer Universaldünger | in Bioqualität | ca. 50 qm | 5 kg

Price: €19.18
Rating: 4.6/5
Reviews: 1,094
Age: 14y ago

Oscorna Hornmehl 2 5 kg

Price: €7.78
Rating: 4.7/5
Reviews: 100
Age: 16y ago

Oscorna Hornmehl 5 kg

Price: €19.77
Rating: 4.5/5
Reviews: 284
Age: 16y ago

Compo Horn- und Knochenmehl 2 5 kg

Price: €12.69
Rating: 4.7/5
Reviews: 1,045
Age: 19y ago

Newest

by launch date

Degro Hornmehl organischer Dünger farblos

Price: €8.39
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Hornmehl | biologischer Landbau | Naturdünger für Balkon- & Gartenpflanzen | Stickstoffdünger mit Langzeitwirkung | Langzeitdünger für Pflanzen | ökologischer Hochbeetdünger | in Bioqualität | ca. 30

Price: €15.93
Rating: 5.0/5
Reviews: 8
Age: 2y ago

Dehner Bio Hornmehl hochwertiger Dünger für Balkonpflanzen/Gartenpflanzen natürlicher Stickstoffdünger ökologisch wertvoll 2.5 kg für ca. 25 qm bunt

Price: €10.32
Rating: 4.4/5
Reviews: 208
Age: 2y ago

Dehner Bio Hornspäne hochwertiger Dünger für Balkonpflanzen/Gartenpflanzen ökologischer Universaldünger natürliche Langzeitwirkung 2.5 kg ca. 25 qm bunt

Price: €9.94
Rating: 4.7/5
Reviews: 418
Age: 2y ago

Gärtners Hornmehl 1 kg - organischer Stickstoffdünger für alle Gartenkulturen wie Gemüse Obst Zierpflanzen u.a.

Price: €8.37
Rating: 4.6/5
Reviews: 162
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Dehner47%
Oscorna26%
Compo7%
degro6%
Beckmann5%
SaatPur4%
Open — no brand owns it (2 brands, 5%)

Hornmehl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR11.2%Products14Brands8Top 5 Brands91%OOS Rate4.1%Rating4.6★Reviews366Avg BSR#172

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 17.7×

Top Hornmehl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hornmehl40K/yr +61.7%8.8% conv.
hornmehl dünger13K/yr +59.9%10.0% conv.
hornmehl 5kg5K/yr +32.2%12.2% conv.
hornmehl 25 kg4K/yr +21.4%4.0% conv.
horngrieß3K/yr +46.5%3.1% conv.

What reviews say buyers love and hate about Hornmehl

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Qualität insgesamt28%

“Top Produkt”

Pflanzenwachstum22%

“Der beste Dünger für alle Pflanzen und Blumen”

Preis-Leistungs-Verhältnis20%

“Preis Leistung super”

beworben Vs Tatsächliches Produkt11%

“Genau richtig”

Geruch6%

“geringer Geruch”

What buyers complain about

88% of reviews

beworben Vs Tatsächliches Produkt50%

“Irreführung”

Geruch25%

“stinkt”

Qualität insgesamt13%

“Günstig”

Hornmehl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

33%

2Preis-Leistungs-Verhältnis

33%

3Kontamination

11%

4Geruch

11%

5Auslaufsicher

11%

Common Hornmehl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hornmehl 56/100 on Amazon Germany — Worth a look. The niche generates €163K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +55.1% over the last 90 days.