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Hornmehl

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 75% of clicks, so Hornmehl is a Maybe.

Flapen Score
56
56 / 100
Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58
Market size
€163K/yr65K searches / yr
90-day growth
+55.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 20 sellers

Flapen Score

Hornmehl against its category

The dotted line is the Garten average. Past it, Hornmehl is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hornmehl market on Amazon at a glance

Shoppers on Amazon Germany searched for Hornmehl 65K times last year and spent an estimated €163K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+55.1%
Conversion, latest week
11.2%
Market size, estimated
€163Ka year
Peak month
March17.7× the quietest month
Top search term
hornmehl40K searches a year

02 · Price

A sale here is worth €22.46.

Listings sell for €22.46 on average, from €7.78 to €65.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €22.46 that is €6K to €11K a year per listing.

Average price
€22.46inside the $15 to $100 sweet spot
Price range
€7.78–€65.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€6K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #172 within Düngemittel. It carries 366 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
64%
Out of stock, average day
4.1%
Average rank
#172in Düngemittel
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
366per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Hornmehl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Hornmehl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 17.7×

Search terms

Top Hornmehl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hornmehl40K/yr
  • hornmehl dünger13K/yr
  • hornmehl 5kg5K/yr
  • hornmehl 25 kg4K/yr
  • horngrieß3K/yr

Reviews and returns

What reviews say buyers love and hate about Hornmehl

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.1%of orders come back
“Irreführung”
A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hornmehl questions

Answered from the same tracked data.