Is Holzfass profitable to sell on Amazon Germany?

Flapen scores Holzfass 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €117K a year across 36 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +41.8% in the last 90 days.

How competitive is the Holzfass niche on Amazon Germany?

14 brands and 29 sellers compete in Holzfass on Amazon Germany. The top 5 Holzfass products take 46% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Holzfass?

Holzfass buyers on Amazon Germany complain most about Geruch, Auslaufsicher, and Qualität insgesamt. An estimated 0.1% of orders come back.

When does demand for Holzfass peak?

Search demand for Holzfass on Amazon Germany peaks in May, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Holzfass niche?

Holzfass sells for €120.74 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €19.66 to €332.94. The average product has 118 reviews, the count a new listing must catch up to.

Holzfass

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 0.5% of searches, so Holzfass is a Maybe.

Filters High Price

Flapen Score: 50
50 / 100Ranks 1,528 of 2,017 Garten niches · −8 vs the category median of 58
Market size: €117K/yr199K searches / yr
90-day growth: +41.8%search demand this quarter
Competition: 46%top-5 click share · 14 brands · 29 sellers

Flapen Score

Holzfass against its category

The dotted line is the Garten average. Past it, Holzfass is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Holzfass market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzfass 199K times last year and spent an estimated €117K. The top 5 brands take 85% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months: 199K
Growth, 90 days vs prior 90: +41.8%
Conversion, latest week: 0.5%
Market size, estimated: €117Ka year
Peak month: May1.9× the quietest month
Top search term: holzfass54K searches a year

02 · Price

A sale here is worth €120.74.

Listings sell for €120.74 on average, from €19.66 to €332.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €120.74 that is €0 to €12K a year per listing.

Average price: €120.74above the $15 to $100 sweet spot
Price range: €19.66–€332.94
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€12K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #508 within Pflanzengefäße & Gefäßzubehör. It carries 118 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 31%
Prime listings: 6%
Out of stock, average day: 4.0%
Average rank: #508in Pflanzengefäße & Gefäßzubehör
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 118per listing
Listings tracked: 36

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Holzfass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

12%

Brand 170%
Brand 25%
Brand 34%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (8 brands, 12%)

Demand

Holzfass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Holzfass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

holzfass54K/yr +55.3%0.4% conv.
weinfass53K/yr +39.4%0.3% conv.
weinfass pflanzkübel16K/yr +100.3%0.6% conv.
halbes weinfass10K/yr +106.3%1.1% conv.
weinfass stehtisch18K/yr +13.1%0.1% conv.
eichenfass7K/yr +27.5%0.3% conv.
holzfass deko7K/yr -14.6%0.2% conv.
temesso4K/yr +65.3%0.8% conv.
weinfass gebraucht7K/yr +36.9%0.0% conv.
weinfass deko6K/yr +3.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Holzfass

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt nach Chemikalien”

A buyer, on “Geruch”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Holzfass questions

Answered from the same tracked data.

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