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Holzbank

Maybe

An estimated 0.6% of orders come back. But buyers convert on only 0.2% of searches, so Holzbank is a Maybe.

Flapen Score
55
55 / 100
Ranks 1,191 of 2,017 Garten niches · −3 vs the category median of 58
Market size
€155K/yr631K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
20%top-5 click share · 49 brands · 70 sellers

Flapen Score

Holzbank against its category

The dotted line is the Garten average. Past it, Holzbank is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzbank market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzbank 631K times last year and spent an estimated €155K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €155K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
0.2%
Market size, estimated
€155Ka year
Peak month
November7.9× the quietest month
Top search term
holzbank106K searches a year

02 · Price

A sale here is worth €107.12.

Listings sell for €107.12 on average, from €21.66 to €369.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €107.12 that is €0 to €11K a year per listing.

Average price
€107.12above the $15 to $100 sweet spot
Price range
€21.66–€369.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #156 within Gartenmöbel & Zubehör. It carries 477 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
20%
Out of stock, average day
13.1%
Average rank
#156in Gartenmöbel & Zubehör
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
477per listing
Listings tracked
114

04 · Newcomers

2 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Holzbank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

70

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

20%

Top 20: 45%

Open market

52%

  • Brand 114%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Holzbank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 7.9×

Search terms

Top Holzbank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzbank106K/yr
  • sitzbank esszimmer143K/yr
  • küchenbank55K/yr
  • sitzbank holz38K/yr
  • sitzbank mit lehne43K/yr
  • esszimmerbank29K/yr
  • sitzbank küche22K/yr
  • essbank23K/yr
  • esszimmer bank20K/yr
  • sitzbank mit schuhregal19K/yr

Reviews and returns

What reviews say buyers love and hate about Holzbank

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Montage/Installation”
13%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Leider sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Holzbank questions

Answered from the same tracked data.