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Hexenbesen

Hexenbesen shows beatable incumbent ratings (4.0★), but soft demand (-62.3% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Ranks 1,402 of 2,017 Garten niches · −6 vs the category median of 58

Market size 21Growth 0Conversion 43Competition 60Returns 92Price range 45Avg price 39Brand share 84Review moat 89Quality gap 92
This niche Category average · 2,017 niches

Is Hexenbesen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hexenbesen is a €82K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 52/100.

Hexenbesen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -62.3% over the last 90 days and 3.4% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr8K
Search volume / yr-62.3%225K
Conversion rate3.4%
Avg price€10.67

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers25 · 49
Top-5 product click share49%
Open market49%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement57%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews229

Top Hexenbesen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

49

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

49%

Top 20: 92%

Open market

43%

  • Relaxdays15%
  • Shine Shack12%
  • Generisch10%
  • Smiffys7%
  • Boland7%
  • B4y Home dESING6%

Hexenbesen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume225KCVR3.4%Products28Brands25Top 5 Brands51%OOS Rate20.6%Rating4.0★Reviews229Avg BSR#1,066
23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 8.8×

Top Hexenbesen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hexenbesen103K/yr
  • hexenbesen kinder78K/yr
  • hexenbesen erwachsene27K/yr
  • hexen besen7K/yr
  • kinder hexenbesen5K/yr
  • hexenbesen halloween4K/yr

What reviews say buyers love and hate about Hexenbesen

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt32%

Super Qualität

Benutzerfreundlichkeit9%

Lässt sich gut handhaben

beworben Vs Tatsächliches Produkt8%

Produkt wie beschrieben

Stärke6%

Robust

Spaß/Unterhaltungserlebnis5%

Mit sowas macht die Kehrwoche Spaß

What buyers complain about

75% of reviews
Qualität insgesamt21%

Leider keine hohe Qualität

Preis-Leistungs-Verhältnis13%

Für den Preis etwas besseres erwartet

Gewicht schwer8%

macht ihn schwer.

Einfache Reinigung5%

leider etwas zu wenig Borsten, sodaß richtig Schmutz wegkehren nicht funktioniert.

Form/Stil5%

STIL ZU KURZ

Hexenbesen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
27%
2Qualität insgesamt
16%
3Haltbarkeit
7%
4beworben Vs Tatsächliches Produkt
7%
5Funktionalität insgesamt
7%

Common Hexenbesen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hexenbesen 52/100 on Amazon Germany — Worth a look. The niche generates €82K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -62.3% over the last 90 days.
Search demand for Hexenbesen on Amazon Germany peaks in Jan–Feb–Oct–Nov, where the busiest month runs 8.8× the quietest.