Is Heizstrahler profitable to sell on Amazon Germany?

Flapen scores Heizstrahler 61 out of 100 on Amazon Germany, a Maybe. Shoppers spend €799K a year across 45 tracked products. 4 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew +5.0% in the last 90 days.

How competitive is the Heizstrahler niche on Amazon Germany?

23 brands and 38 sellers compete in Heizstrahler on Amazon Germany. The top 5 Heizstrahler products take 36% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Heizstrahler?

Heizstrahler buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Montage/Installation. An estimated 1.8% of orders come back.

When does demand for Heizstrahler peak?

Search demand for Heizstrahler on Amazon Germany peaks in Sep–Oct–Nov–Dec, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Heizstrahler niche?

Heizstrahler sells for €109.68 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €36.23 to €326.58. The average product has 293 reviews, the count a new listing must catch up to.

Heizstrahler

Maybe

The average product has only 293 reviews. But buyers convert on only 0.7% of searches, so Heizstrahler is a Maybe.

Filters High Price

Flapen Score: 61
61 / 100Top 35% of 2,017 Garten niches · +3 vs the category median of 58
Market size: €799K/yr998K searches / yr
90-day growth: +5.0%search demand this quarter
Competition: 36%top-5 click share · 23 brands · 38 sellers

Flapen Score

Heizstrahler against its category

The dotted line is the Garten average. Past it, Heizstrahler is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Heizstrahler market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizstrahler 998K times last year and spent an estimated €799K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €799K a year.

Searches, last 12 months: 998K
Growth, 90 days vs prior 90: +5.0%
Conversion, latest week: 0.7%
Market size, estimated: €799Ka year
Peak month: November4.9× the quietest month
Top search term: heizstrahler outdoor160K searches a year

02 · Price

A sale here is worth €109.68.

Listings sell for €109.68 on average, from €36.23 to €326.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €109.68 that is €11K to €27K a year per listing.

Average price: €109.68above the $15 to $100 sweet spot
Price range: €36.23–€326.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €11K–€27K
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #65 within Heizstrahler & Feuerstellen. It carries 293 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 36%
Out of stock, average day: 20.0%
Average rank: #65in Heizstrahler & Feuerstellen
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 293per listing
Listings tracked: 45

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 4Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Heizstrahler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

36%

Top 20: 76%

Open market

37%

Brand 121%
Brand 214%
Brand 39%
Brand 48%
Brand 56%
Brand 65%

Demand

Heizstrahler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Heizstrahler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

heizstrahler outdoor160K/yr +94.7%0.7% conv.
infrarot heizstrahler172K/yr -20.8%0.6% conv.
heizstrahler terrasse234K/yr -24.2%0.6% conv.
terrassenheizer82K/yr -9.8%0.3% conv.
elektro heizkörper70K/yr -71.3%0.4% conv.
infrarotstrahler terrasse22K/yr +44.0%0.9% conv.
infrarot heizstrahler outdoor22K/yr +55.9%0.8% conv.
infrarotstrahler47K/yr -60.2%0.5% conv.
terrassenheizstrahler18K/yr +42.7%0.7% conv.
terrassenstrahler19K/yr +31.4%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Heizstrahler

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Haltbarkeit”

1.8%of orders come back

“Nach 2 Monaten defekt”

A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Heizstrahler questions

Answered from the same tracked data.

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