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Halloween Hexe

Maybe

The top 5 brands take only 31% of clicks. But shoppers spend an estimated $12K a year here, so Halloween Hexe is a Maybe.

Flapen Score
53
53 / 100
Ranks 1,345 of 2,017 Garten niches · −5 vs the category median of 58
Market size
€12K/yr101K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
27%top-5 click share · 45 brands · 142 sellers

Flapen Score

Halloween Hexe against its category

The dotted line is the Garten average. Past it, Halloween Hexe is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Hexe market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Hexe 101K times last year and spent an estimated €12K. The top 5 brands take 31% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.8%
Market size, estimated
€12Ka year
Peak month
October14.5× the quietest month
Top search term
hexen deko38K searches a year

02 · Price

A sale here is worth €15.06.

Listings sell for €15.06 on average, from €3.89 to €141.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €15.06 that is €0 to €2K a year per listing.

Average price
€15.06inside the $15 to $100 sweet spot
Price range
€3.89–€141.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #1,052 within Gartendeko. It carries 535 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
27.4%
Average rank
#1,052in Gartendeko
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
535per listing
Listings tracked
51

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Halloween Hexe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

142

Top-5 brand share

31%

Top 20: 73%

Top-5 click share

27%

Top 20: 64%

Open market

65%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Halloween Hexe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26NovDecJanFebMarJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 14.5×

Search terms

Top Halloween Hexe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hexen deko38K/yr
  • hexe deko10K/yr
  • witch deko8K/yr
  • hexe figur7K/yr
  • halloween hexe21K/yr
  • halloween deko hexe11K/yr
  • halloween hexe deko6K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Hexe

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“Schlecht Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Halloween Hexe questions

Answered from the same tracked data.