grow erde
Launch itA $963K/yr market growing +22.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.78avg listing price — sweet spot $15–$100
Market size
Great€963K€963K/yr · 482K searches
Price range
Good€6.43–€33.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,029.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, grow erde is a €963K/yr Amazon Germany market (482K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
grow erde market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- €751K–€939K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
46
Top-5 brand share
92%
Top 20: 97%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- BioBizz37%
- Floragard35%
- ELITE BBQ9%
- 420Flow6%
- Compo5%
- --3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top grow erde search terms
- grow erde89K/yr
- biobizz light mix99K/yr
- cannabis erde82K/yr
- bio bizz light mix30K/yr
- floragard20K/yr
- floragard grow mix18K/yr
- erde für cannabis pflanzen22K/yr
- hanf erde13K/yr
- light mix17K/yr
- biobizz erde20K/yr
Top grow erde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BioBizz 02-075-100 Erde Light-Mix Potting Soil 50 L Bag
BioBizz€14.924.6★6,374 rev
Floragard Growmix 70 L Premium Grow-Erde mit Perlite & Trichoderma lockerer Struktur & guter Drainage pH-optimiertes für 4 Wochen vorgedüngtes Grow-Substrat für Indoor-Grow
Floragard€15.274.6★2,384 rev
Floragard Growmix 40 L Premium Grow-Erde mit Perlite & Trichoderma lockerer Struktur & guter Drainage pH-optimiertes für 4 Wochen vorgedüngtes Grow-Substrat für Indoor-Grow
Floragard€11.824.6★2,384 rev
Biobizz - Bio-Blumenerde Universalmischung leichte Mischung und Wurm-Humus - 2 x leichte Mischung 50 l
BioBizz€25.324.7★496 rev
420Flow Grow Erde Lightmix Perfekte Erde für gesundes Pflanzenwachstum keimfrei optimierter pH-Wert fördert Wurzelbildung vegan gebrauchsfertig mit Perlite (2X 20 Liter (40 Liter))
420Flow€24.964.3★151 rev
Newest
by launch date
Plagron Lightmix 100L (2x50L) + Pipette & Messbecher vorgedüngtes Substrat für kräftiges Wachstum
ELITE BBQ€25.9273 rev
Floragard Growmix 40 L Premium Grow-Erde mit Perlite & Trichoderma lockerer Struktur & guter Drainage pH-optimiertes für 4 Wochen vorgedüngtes Grow-Substrat für Indoor-Grow
Floragard€11.822,384 rev
Kokosflora Lightmix 50L Lockere vorgedüngte Erde für optimales Pflanzenwachstum
KOKOSFLORA€13.3885 rev
420Flow Grow Erde Lightmix Perfekte Erde für gesundes Pflanzenwachstum keimfrei optimierter pH-Wert fördert Wurzelbildung vegan gebrauchsfertig mit Perlite (2X 20 Liter (40 Liter))
420Flow€24.96151 rev
Floragard Growmix Organic Bio-Erde für Cannabis Anbau torfreduziert mit Perlite & Trichoderma Nährstoffversorgung bis zu 4 Wochen ideal für Indoor & Outdoor Grow - 1x70 Liter
Floragard€19.24178 rev
Trending
90-day click momentum
Organtic Vital Light Mix Erde - Für kräftiges Wachstum reich an organischen Nährstoffen Umweltfreundlich 20 Liter Made in Germany
organtic€14.492.0★
Floragard Growmix 40 L Premium Grow-Erde mit Perlite & Trichoderma lockerer Struktur & guter Drainage pH-optimiertes für 4 Wochen vorgedüngtes Grow-Substrat für Indoor-Grow
Floragard€11.824.6★
420Flow Grow Erde Lightmix Perfekte Erde für gesundes Pflanzenwachstum keimfrei optimierter pH-Wert fördert Wurzelbildung vegan gebrauchsfertig mit Perlite (2X 20 Liter (40 Liter))
420Flow€24.964.3★
Plagron Lightmix 100L (2x50L) + Pipette & Messbecher vorgedüngtes Substrat für kräftiges Wachstum
ELITE BBQ€25.924.5★
Biobizz Lightmix & Allmix Set - 100L Premium Bio-Erde für Pflanzenwachstum
ELITE BBQ€31.134.5★
What buyers say about grow erde
What buyers praise and complain about, mined from review topics.What buyers love
“Best Grow”
“Super Produkt”
“- Top Preis/Leistungsverhältnis”
“Produkt wie Beschrieben”
“İnklusive Trauermücken”
“Solide”
“Gutes Material”
“Passt”
“Sauber verarbeitet, kein Ungeziefer, kein muffiger Geruch”
“lässt sich toll verarbeiten.”
What buyers complain about
“Voller Fliegen und Tripse”
“Die Pflanzen leiden darunter”
“Daher total überteuert”
“die erde sehr nass.”
“Extrem unbeständige Qualität”
“riecht unangenehm”
“Auslöser für Sterilisations u. Schädlingsprobleme”
“Wasserabweisende Erde - ungeeignet”
“Das Material ist sehr dünn”
“Es sackt ja noch ab”
Top return reasons
Common questions
- Is grow erde profitable to sell on Amazon Germany?
- The niche generates €963K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Launch it (61/100).
- How competitive is the grow erde niche?
- 8 brands and 46 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in grow erde?
- Top complaints mined from reviews: Schädlings-/Insektenbekämpfung, Pflanzenwachstum, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for grow erde peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the grow erde niche?
- Listings span €6.43–€33.28; the average listing price is €18.78 (sweet spot $15–$100). The average incumbent carries 1,029 reviews — the moat a new listing must climb.