Is grillplatte profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 64 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +145.1%. Flapen's verdict: Launch it (74/100).

How competitive is the grillplatte niche?

51 brands and 83 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in grillplatte?

Top complaints mined from reviews: Gewicht schwer, Qualität insgesamt, Heizung. The return rate is 0.7%.

When does demand for grillplatte peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.7× the quietest.

What does it cost to enter the grillplatte niche?

Listings span €6.93–€373.41; the average listing price is €67.97 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.

grillplatte

Launch it

A $1.7M/yr market growing +145.1% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Incredible+145.1%

90-day search growth — must beat 0% to launch

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Market size

Great€1.7M

€1.7M/yr · 1.4M searches

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great€67.97

avg listing price — sweet spot $15–$100

Review moat

Good522.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad€6.93–€373.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, grillplatte is a €1.7M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 74/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

grillplatte market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €1.0M–€1.4M; units × avg price
Conversion rate: 1.7%
Avg BSR: #114
Page quality: 0%
Prime: 78%
Sponsored: 95%
Out of stock: 11.3%
Avg brand age: 42 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

51 flat

Sellers

Top-5 brand share

32%

Top 20: 79%

Top-5 click share

28%

Top 20: 70%

Open market

63%

AMZBBQ7%
Praknu6%
flammtal6%
ColCospie6%
Havenhaus6%
onlyfire6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +145.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Open Trend

Top grillplatte search terms

plancha grillplatte329K/yr +150.9%1.9% conv.
grillplatte273K/yr +96.2%1.1% conv.
plancha178K/yr +133.7%1.4% conv.
plancha gasgrill117K/yr +259.6%0.9% conv.
plancha grill124K/yr +78.6%0.4% conv.
grillplatte gasgrill111K/yr +204.3%1.6% conv.
edelstahl grillplatte36K/yr +139.9%1.5% conv.
grillplatte edelstahl36K/yr +263.9%1.8% conv.
plancha platte25K/yr +205.5%1.3% conv.
grill plancha26K/yr +134.5%1.9% conv.

All search terms

Top grillplatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMZBBQ Premium Plancha Set - 40 x 30 cm - ca. 5 mm massiver Edelstahl - 20% stärker als herkömmliche Planchas - Grillplatte für Gas & Kohlegrill - Grillzubehör Geschenk für Männer inkl. Grillspachtel

AMZBBQ€54.314.6★485 rev

Praknu Plancha Grillplatte Edelstahl (30x40 cm) Plancha für Gasgrill mit Fettablauf Teppanyaki Grillplatte inkl. 2 Spatel Grillplatte für Gasgrill & Holzkohlegrill Rostfreie Plancha für Grill

Praknu€33.084.7★77 rev

Plancha Grillplatte Edelstahl [40x30cm] I Massive Grillplatte 4mm Plancha Grillplatte Gasgrill & Kohlegrill I Edelstahl Plancha 100% verzugsfrei I Edelstahlplatte Grill 4.2kg schwer

Havenhaus€51.514.7★252 rev

Blumtal Set Plancha Grillplatte Edelstahl inkl. 2 Grillspachteln & Ölflasche - 30x40 cm Plancha Grill Set für perfekte Röstaromen - Grillmatte Gasgrill geeignet - Edelstahl Platte rostfrei & robust

Blumtal€40.434.4★153 rev

flammtal - Grillplatte aus 4mm rostfreiem Edelstahl [40 x 30cm] - Plancha mit Grillspachtel Set & Burgerpapier - passend für Gas- & Kohlegrill - auslaufsichere Ecken für sauberes Grillen

flammtal€64.174.7★656 rev

Newest

by launch date

Arebos€45.2042 rev

2mo ago

Praknu Plancha Grillplatte Edelstahl (30x40 cm) Plancha für Gasgrill mit Fettablauf Teppanyaki Grillplatte inkl. 2 Spatel Grillplatte für Gasgrill & Holzkohlegrill Rostfreie Plancha für Grill

Praknu€33.0877 rev

5mo ago

Plancha-Grillplatte-Set - 5mm Premium-Edelstahl-Grillplatte inkl. Burgerpresse Grillspachtel Burgerpapier Rezeptbuch - Smash-Burger-Set - Grill-Zubehör-Männer-Geschenk

EDEL GLUT€80.4612 rev

6mo ago

Edelstahl Plancha Grillplatte 40x30cm 4mm Massiv plancha platte mit Grillzubehör Grillspachteln Set für Gasgrill und Holzkohlegrill

Digank€44.3329 rev

10mo ago

Plancha Grillplatte Edelstahl [40x30cm] I Massive Grillplatte 4mm Plancha Grillplatte Gasgrill & Kohlegrill I Edelstahl Plancha 100% verzugsfrei I Edelstahlplatte Grill 4.2kg schwer

Havenhaus€51.51252 rev

1y ago

What buyers say about grillplatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Einfache Reinigung12%

“Super easy zu reinigen”

Stärke7%

“Das Material wirkt äußerst robust und die Ecken sind komplett zu und verschweißt”

beworben Vs Tatsächliches Produkt7%

“Super Produkt wie beschrieben”

Preis-Leistungs-Verhältnis7%

“Preis - Leistung super”

Materialqualität6%

“Super Material”

Grillen5%

“Super Grill”

Heizung4%

“Optimale Wärmeverteilung”

Gesamtgröße3%

“Passt”

Gewicht schwer2%

“Überraschend massiv”

What buyers complain about

Gewicht schwer13%

“wiegt einiges”

Qualität insgesamt8%

“total unzufrieden”

Heizung7%

“braucht sehr lange um auf Temperatur zukommen”

Gesamtgröße6%

“Plancha ist massiv”

Einfache Reinigung6%

“Beim herausnehmen und reinigen nicht optimal”

Preis-Leistungs-Verhältnis4%

“Teuer, ok,”

Materialqualität4%

“( material schaden”

Haltbarkeit3%

“Nicht so ganz ok nach 2 maligem nutzen”

Grillen2%

“Der Grill wurde kaputt geliefert”

beworben Vs Tatsächliches Produkt2%

“Eine Info hierüber gab es auch nicht”

Top return reasons

Gesamtgröße53%

Grillen7%

Gewicht schwer6%

Qualität insgesamt5%

Heizung3%

Funktionalität insgesamt3%

Defekt Material/Teile2%