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Grillplatte

Grillplatte clears our launch bar: a $1.7M/yr market growing +145.1% this quarter with returns at 0.7%.

Flapen Score

74
Launch it

Top 4% of 2,017 Garten niches · +16 vs the category median of 58

Market size 89Growth 96Conversion 22Competition 87Returns 97Price range 23Avg price 87Brand share 96Review moat 74Quality gap 30
This niche Category average · 2,017 niches

Is Grillplatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Grillplatte is a €1.7M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 74/100.

Grillplatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +145.1% over the last 90 days and 1.7% of searches end in a purchase.

€1.7M

revenue / yr

Units sold / yr20K
Search volume / yr+145.1%1.4M
Conversion rate1.7%
Avg price€67.97

Who owns the niche?

The top 5 brands hold 32% of demand, so 68% of the market is open.

68%

open market share

Brands · sellers51 · 83
Top-5 product click share28%
Open market68%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 64 products

Sponsored placement95%
New entrants (1y)16· 9 succeeded
Avg rating4.6★
Avg reviews522

Top Grillplatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€33K€67K€100K€133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 flat

Sellers

83

Top-5 brand share

32%

Top 20: 79%

Top-5 click share

28%

Top 20: 70%

Open market

63%

  • AMZBBQ7%
  • Praknu6%
  • flammtal6%
  • ColCospie6%
  • Havenhaus6%
  • onlyfire6%

Grillplatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR1.7%Products64Brands51Top 5 Brands32%OOS Rate11.3%Rating4.6★Reviews522Avg BSR#114
70K50KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Top Grillplatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plancha grillplatte329K/yr
  • grillplatte273K/yr
  • plancha178K/yr
  • plancha gasgrill117K/yr
  • plancha grill124K/yr
  • grillplatte gasgrill111K/yr
  • edelstahl grillplatte36K/yr
  • grillplatte edelstahl36K/yr
  • plancha platte25K/yr
  • grill plancha26K/yr

What reviews say buyers love and hate about Grillplatte

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt31%

Super Produkt

Einfache Reinigung12%

Super easy zu reinigen

Stärke7%

Das Material wirkt äußerst robust und die Ecken sind komplett zu und verschweißt

beworben Vs Tatsächliches Produkt7%

Super Produkt wie beschrieben

Preis-Leistungs-Verhältnis7%

Preis - Leistung super

What buyers complain about

55% of reviews
Gewicht schwer13%

wiegt einiges

Qualität insgesamt8%

total unzufrieden

Heizung7%

braucht sehr lange um auf Temperatur zukommen

Gesamtgröße6%

Plancha ist massiv

Einfache Reinigung6%

Beim herausnehmen und reinigen nicht optimal

Grillplatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Grillen
7%
3Gewicht schwer
6%
4Qualität insgesamt
5%
5Heizung
3%

Common Grillplatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grillplatte 74/100 on Amazon Germany — Launch it. The niche generates €1.7M/yr across 64 tracked products. 9 of 16 products launched in the last 360 days are still selling. Search demand moved +145.1% over the last 90 days.
Search demand for Grillplatte on Amazon Germany peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 4.7× the quietest.