Is grill profitable to sell on Amazon Germany?

The niche generates €1.6M/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +103.0%. Flapen's verdict: Launch it (76/100).

How competitive is the grill niche?

32 brands and 62 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in grill?

Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.

When does demand for grill peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.9× the quietest.

What does it cost to enter the grill niche?

Listings span €12.96–€193.08; the average listing price is €76.86 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.

grill

Launch it

A $1.6M/yr market growing +103.0% this quarter with returns at 0.6% — clears our launch bar.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+103.0%

90-day search growth — must beat 0% to launch

Market size

Great€1.6M

€1.6M/yr · 3.4M searches

Avg price

Great€76.86

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good898.22

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€12.96–€193.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon Germany niche tracking, grill is a €1.6M/yr Amazon Germany market (3.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 76/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

grill market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €1.2M–€1.5M; units × avg price
Conversion rate: 0.6%
Avg BSR: #78
Page quality: 0%
Prime: 44%
Sponsored: 98%
Out of stock: 10.3%
Avg brand age: 50 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

37%

Top 20: 77%

Open market

36%

TAINO21%
SunJas11%
tepro10%
ACTIVA10%
AGM7%
Tarrington House5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.0% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Open Trend

Top grill search terms

grill1.7M/yr +112.6%0.4% conv.
holzkohlegrill745K/yr +108.0%0.5% conv.
kohlegrill152K/yr +130.0%0.4% conv.
grill holzkohle113K/yr +72.1%0.5% conv.
holzkohlegrills123K/yr +64.9%0.1% conv.
holzkohlegrill edelstahl56K/yr +145.7%0.4% conv.
holzkohlegrill xxl64K/yr +47.6%0.3% conv.
holzkohle grill48K/yr +131.1%0.7% conv.
griller54K/yr +102.7%0.3% conv.
bbq69K/yr +58.2%0.1% conv.

All search terms

Top grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAINO HERO Smoker klein BBQ Grillwagen Holzkohle-Grill Grillkamin Standgrill Räucherofen Grillrost

TAINO€68.414.4★201 rev

tepro Holzkohlegrill (Grillwagen) Toronto Click Grillfläche: ca. 56 x 41 5 cm BBQ mit Deckel Edelstahl-Griff Grillrost und Thermometer Maße ca. 115 x 67 x 107 cm

tepro€110.374.1★12,560 rev

TAINO HERO XL BBQ Smoker GRILLWAGEN Holzkohle Grill Grillkamin Standgrill Räucherofen Zubehör

TAINO€102.874.4★2,236 rev

AGM Holzkohlegrill Picknickgrill Edelstahl Kleiner Grill Portable Campinggrill Abnehmbare BBQ Grills für Outdoor Garten Party

AGM€15.864.0★2,750 rev

ACTIVA Holzkohlegrill Angular Smart I Holzkohlegrill mit Deckel verstellbarer Kohlewanne & Thermometer I Grillwagen für ein gelungenes Barbecue

ACTIVA€80.624.3★804 rev

Newest

by launch date

Weber Compact Kettle Holzkohlegrill 47 cm mit Stand und Rädern

Weber€68.82169 rev

5mo ago

BELONID Holzkohlegrill Grill mit Deckel Grillfläche: 56×42.5 cm Höhenverstellbare Kohlenwanne Faltbarer Seitentisch Mit Grillabdeckungen Wasserfest

BELONID€133.3726 rev

1y ago

kisidus Kugelgrill Holzkohlegrill Schwarz 51x46.5x78 cm

kisidus€31.16314 rev

1y ago

LEHMANN Holzkohlegrill mit Grillrost XL Grillwagen mit 2 Holzeinlegeböden Deckel Rädern und nicht wärmender Griff Kohlegrill für Garten Terrasse Camping

LEHMANN€108.24379 rev

2y ago

Strattore Holzkohlegrill XL BBQ Grillwagen Verstellbarer Standgrill mit Deckel Quadratischer Barbecue Gartengrill aus Eisen - Garten Camping Terrasse - Grillrost und Thermometer Holzkohle Grill

Strattore€98.22231 rev

2y ago

What buyers say about grill

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation22%

“Die Installation ist einfach”

Preis-Leistungs-Verhältnis15%

“Fairer Deal”

Qualität insgesamt14%

“Super Produkt”

Grillen8%

“Super Grill”

beworben Vs Tatsächliches Produkt5%

“macht was her”

Benutzerfreundlichkeit5%

“Absolut praktisch”

Stärke4%

“Solide”

Gesamtgröße4%

“Passt”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Gute A6fbauanleitung”

Einfache Reinigung2%

“Reinigung wie beschrieben mit Wasser und Spülmittel nach dem Grillen empfiehlt sich, dann sieht das Teil wieder fast wie neu aus”

What buyers complain about

Montage/Installation19%

“Probleme beim Zusammenbau schlechte Beschreibung, usw usw”

Qualität insgesamt17%

“Qualität sehr miserabel”

Gesamtgröße9%

“Passt nicht”

Rost/Korrodieren6%

“Nach 6 Monaten ist der ganze Grill verrostet,”

Grillen5%

“Grillgut kann in das Feuer fallen”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anleitung ist ne Katastrophe”

Materialqualität4%

“dünnes Material”

Preis-Leistungs-Verhältnis4%

“Teure marke mit wenig mehrwert”

Defekt Material/Teile3%

“Griff defekt Plaste”

Stärke3%

“Allerdings wirkt das Material teilweise etwas dünn und bei stärkerer Hitze merkt man, dass es kein besonders massiver Grill ist”

Top return reasons

Gesamtgröße29%

Defekt Material/Teile15%

Qualität insgesamt13%

Grillen8%

Montage/Installation6%

Rost/Korrodieren4%

Materialqualität3%

Lackqualität3%

Preis-Leistungs-Verhältnis2%

Mechanismus probleme2%

Common questions

Is grill profitable to sell on Amazon Germany?: The niche generates €1.6M/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +103.0%. Flapen's verdict: Launch it (76/100).
How competitive is the grill niche?: 32 brands and 62 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in grill?: Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.
When does demand for grill peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.9× the quietest.
What does it cost to enter the grill niche?: Listings span €12.96–€193.08; the average listing price is €76.86 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.