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Grill

Grill clears our launch bar: a $1.6M/yr market growing +103.0% this quarter with returns at 0.6%.

Flapen Score

76
Launch it

Top 2% of 2,017 Garten niches · +18 vs the category median of 58

Market size 88Growth 92Conversion 8Competition 78Returns 97Price range 47Avg price 83Brand share 76Review moat 65Quality gap 93
This niche Category average · 2,017 niches

Is Grill profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Grill is a €1.6M/yr Amazon Germany market (3.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 76/100.

Grill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +103.0% over the last 90 days and 0.6% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr20K
Search volume / yr+103.0%3.4M
Conversion rate0.6%
Avg price€76.86

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers32 · 62
Top-5 product click share37%
Open market41%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement98%
New entrants (1y)11· 6 succeeded
Avg rating4.0★
Avg reviews898

Top Grill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€48K€96K€144K€192K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

62

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

37%

Top 20: 77%

Open market

36%

  • TAINO21%
  • SunJas11%
  • tepro10%
  • ACTIVA10%
  • AGM7%
  • Tarrington House5%

Grill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.4MCVR0.6%Products50Brands32Top 5 Brands59%OOS Rate10.3%Rating4.0★Reviews898Avg BSR#78
200K150KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Top Grill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grill1.7M/yr
  • holzkohlegrill745K/yr
  • kohlegrill152K/yr
  • grill holzkohle113K/yr
  • holzkohlegrills123K/yr
  • holzkohlegrill edelstahl56K/yr
  • holzkohlegrill xxl64K/yr
  • holzkohle grill48K/yr
  • griller54K/yr
  • bbq69K/yr

What reviews say buyers love and hate about Grill

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Montage/Installation22%

Die Installation ist einfach

Preis-Leistungs-Verhältnis15%

Fairer Deal

Qualität insgesamt14%

Super Produkt

Grillen8%

Super Grill

beworben Vs Tatsächliches Produkt5%

macht was her

What buyers complain about

74% of reviews
Montage/Installation19%

Probleme beim Zusammenbau schlechte Beschreibung, usw usw

Qualität insgesamt17%

Qualität sehr miserabel

Gesamtgröße9%

Passt nicht

Rost/Korrodieren6%

Nach 6 Monaten ist der ganze Grill verrostet,

Grillen5%

Grillgut kann in das Feuer fallen

Grill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Defekt Material/Teile
15%
3Qualität insgesamt
13%
4Grillen
8%
5Montage/Installation
6%

Common Grill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grill 76/100 on Amazon Germany — Launch it. The niche generates €1.6M/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. Search demand moved +103.0% over the last 90 days.
Search demand for Grill on Amazon Germany peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 5.9× the quietest.