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Grill

Pass

Grill scores 76 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +103.0% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
76
76 / 100
Top 2% of 2,017 Garten niches · +18 vs the category median of 58
Market size
€1.6M/yr3.4M searches / yr
90-day growth
+103.0%search demand this quarter
Competition
37%top-5 click share · 32 brands · 62 sellers

Flapen Score

Grill against its category

The dotted line is the Garten average. Past it, Grill is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grill market on Amazon at a glance

Shoppers on Amazon Germany searched for Grill 3.4M times last year and spent an estimated €1.6M. The top 5 brands take 59% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +103.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+103.0%
Conversion, latest week
0.6%
Market size, estimated
€1.6Ma year
Peak month
May5.9× the quietest month
Top search term
grill1.7M searches a year

02 · Price

A sale here is worth €76.86.

Listings sell for €76.86 on average, from €12.96 to €193.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €76.86 that is €19K to €38K a year per listing.

Average price
€76.86inside the $15 to $100 sweet spot
Price range
€12.96–€193.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€19K–€38K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #78 within Grills & Zubehör. It carries 898 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
44%
Out of stock, average day
10.3%
Average rank
#78in Grills & Zubehör
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
898per listing
Listings tracked
50

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

62

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

37%

Top 20: 77%

Open market

36%

  • Brand 121%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grill1.7M/yr
  • holzkohlegrill745K/yr
  • kohlegrill152K/yr
  • grill holzkohle113K/yr
  • holzkohlegrills123K/yr
  • holzkohlegrill edelstahl56K/yr
  • holzkohlegrill xxl64K/yr
  • holzkohle grill48K/yr
  • griller54K/yr
  • bbq69K/yr

Reviews and returns

What reviews say buyers love and hate about Grill

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Montage/Installation”
19%of negative reviews mention “Montage/Installation”
0.6%of orders come back
“Probleme beim Zusammenbau schlechte Beschreibung, usw usw”
A buyer, on “Montage/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grill questions

Answered from the same tracked data.