Is gartenstühle profitable to sell on Amazon Germany?

The niche generates €788K/yr across 58 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +91.3%. Flapen's verdict: Worth a look (73/100).

How competitive is the gartenstühle niche?

35 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in gartenstühle?

Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Komfort insgesamt. The return rate is 0.1%.

When does demand for gartenstühle peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.3× the quietest.

What does it cost to enter the gartenstühle niche?

Listings span €16.44–€328.29; the average listing price is €93.38 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.

gartenstühle

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Growth

Great+91.3%

90-day search growth — must beat 0% to launch

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€93.38

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good502.83

avg incumbent reviews — the moat a new listing must climb

Market size

Good€788K

€788K/yr · 2.2M searches

Price range

Okay€16.44–€328.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon Germany niche tracking, gartenstühle is a €788K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 73/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

gartenstühle market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €934K–€1.2M; units × avg price
Conversion rate: 0.4%
Avg BSR: #37
Page quality: 0%
Prime: 12%
Sponsored: 93%
Out of stock: 13.4%
Avg brand age: 44 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

29%

Top 20: 63%

Open market

50%

Yaheetech14%
LIFERUN14%
Juskys7%
Casaria5%
buybyroom5%
GarveeHome5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +91.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.3×

Open Trend

Top gartenstühle search terms

gartenstühle696K/yr +79.5%0.2% conv.
gartenstuhl334K/yr +104.6%0.3% conv.
gartensessel166K/yr +80.3%0.0% conv.
gartenstuhl hochlehner109K/yr +98.7%0.4% conv.
gartenstuhl klappbar86K/yr +147.2%0.4% conv.
balkonstuhl80K/yr +105.5%0.3% conv.
gartenstühle hochlehner68K/yr +93.6%0.4% conv.
gartenstühle stapelbar77K/yr +72.5%0.2% conv.
gartensessel wetterfest65K/yr +96.6%0.0% conv.
balkon stühle59K/yr +100.5%0.1% conv.

All search terms

Top gartenstühle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIFERUN Gartenstühle Stapelstuhl Camping Stapelbar Hochlehner Terrassenstuhl Textilene Stahlgestell für Gärten Innenhöfe Balkone Restaurants 150 kg Belastbar 54 x 69 x 93cm (4pcs Schwarz)

LIFERUN€71.384.0★352 rev

GarveeHome Gartenstühle 4er Set Stapelbare Textilene Gartenstühle aus Metall Outdoor Stühle Set wetterfest & rostbeständig Terrassenstühle 4er Set für Garten Balkon & Terrasse

GarveeHome€59.823.5★63 rev

buybyroom Gartenstuhl 6er Set Outdoor Stuhl mit Armlehne Armlehnensessel Loungesessel Lehnstühle Gartenstühle 120 kg belastbar Schwarz

buybyroom€114.734.3★277 rev

Yaheetech 2er Set Gartenstühle Hochlehner Klappstühle Terrassenstühle mit Rückenlehne & Armlehnen Klappbare Outdoor-Stühle Essstühle bis 150 kg Belastbar Schwarz

Yaheetech€52.944.6★342 rev

Yaheetech 4er Set Gartenstühle Hochlehner Klappstühle Terrassenstühle mit Rückenlehne & Armlehnen Klappbare Outdoor-Stühle Essstühle bis 150 kg Belastbar Schwarz

Yaheetech€98.304.6★342 rev

Newest

by launch date

tillvex Gartenstuhl 2er Set Wetterfest mit Armlehne | Outdoor Stühle bis 120kg belastbar | Gartenstühle UV-beständig | Terrassenstuhl Gartenmöbel Terrasse Balkon Outdoor Garten

tillvex€55.6547 rev

4mo ago

PHI VILLA Gartenstühle 4er Set Rattansessel Gartensessel Balkonstuhl Outdoor Sessel Loungesessel Wetterfest Terrassenstühle mit Kissen & E-Beschichtung Metall für Hinterhof Balkon Terrasse Beige

PHI VILLA€237.346 rev

5mo ago

GarveeHome Gartenstühle 4er Set Stapelbare Textilene Gartenstühle aus Metall Outdoor Stühle Set wetterfest & rostbeständig Terrassenstühle 4er Set für Garten Balkon & Terrasse

GarveeHome€59.8263 rev

5mo ago

TRIUMPHKEY Gartenstuhl mit hoher Rückenlehne 2er Set Klappbare Campingstühle aus Aluminium mit Kopfkissen & Abdeckung 7-Fach verstellbare Rückenlehne wasserfest und rutschfest hellgrau

TRIUMPHKEY€108.6731 rev

7mo ago

tectake Gartenstühle Set Geflecht-Stuhl Gartenstuhl Rope Stühle Outdoor Balkon Sessel Terrassenmöbel mit Sitzpolster und Kissen für Garten als Terrassenstuhl Gartensessel - 2er Set

tectake€97.5752 rev

1y ago

What buyers say about gartenstühle

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Komfort insgesamt18%

“Stühle sind robust und stabil, wirklich bequem”

Preis-Leistungs-Verhältnis12%

“Super Preis /Leistung”

Stärke11%

“Robust”

Montage/Installation6%

“Aufbau unkompliziert”

beworben Vs Tatsächliches Produkt3%

“Entspricht voll und ganz der Beschreibung und den Fotos”

Gewicht leicht3%

“Leicht und optisch erstmal gut”

Gesamtgröße3%

“Sehen gut aus,passen in meinen Garten”

Kissen2%

“Robuste Liege”

Design insgesamt2%

“Schöne Design”

What buyers complain about

Montage/Installation15%

“was es unmöglich macht diese Stühle aufzubauen”

Qualität insgesamt13%

“Absoluter Trash”

Komfort insgesamt5%

“Sitzfläche sehr unbequem”

Gesamtgröße4%

“Das Fußteil fällt etwas kurz aus”

Haltbarkeit4%

“Stühle sind leider nicht sehr haltbar”

Höhe3%

“SITZHÖHE”

Stärke3%

“Die Stühle wirken instabil”

Materialqualität3%

“Sehr billiges Material”

Defekt Material/Teile2%

“Fussteil am Rattan gebrochen”

Gleichgewicht/Stabilität2%

“Gartenstühle sind sehr instabil”

Top return reasons

Gesamtgröße16%

Qualität insgesamt10%

Montage/Installation9%

Defekt Material/Teile9%

Komfort insgesamt8%

Farbe4%

Einstellbarkeit/Drehbarkeit/lehnend4%

Kratzfestigkeit4%

Höhe4%

Mechanismus probleme3%

Common questions

Is gartenstühle profitable to sell on Amazon Germany?: The niche generates €788K/yr across 58 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +91.3%. Flapen's verdict: Worth a look (73/100).
How competitive is the gartenstühle niche?: 35 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in gartenstühle?: Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Komfort insgesamt. The return rate is 0.1%.
When does demand for gartenstühle peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.3× the quietest.
What does it cost to enter the gartenstühle niche?: Listings span €16.44–€328.29; the average listing price is €93.38 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.