Skip to content

Gartenstühle

Gartenstühle shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

73
Worth a look

Top 5% of 2,017 Garten niches · +15 vs the category median of 58

Market size 72Growth 88Conversion 5Competition 86Returns 100Price range 27Avg price 77Brand share 90Review moat 75Quality gap 75
This niche Category average · 2,017 niches

Is Gartenstühle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gartenstühle is a €788K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 73/100.

Gartenstühle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +91.3% over the last 90 days and 0.4% of searches end in a purchase.

€788K

revenue / yr

Units sold / yr13K
Search volume / yr+91.3%2.2M
Conversion rate0.4%
Avg price€93.38

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers35 · 40
Top-5 product click share29%
Open market55%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement93%
New entrants (1y)14· 8 succeeded
Avg rating4.3★
Avg reviews503

Top Gartenstühle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€32K€63K€95K€126K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

40

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

29%

Top 20: 63%

Open market

50%

  • Yaheetech14%
  • LIFERUN14%
  • Juskys7%
  • Casaria5%
  • buybyroom5%
  • GarveeHome5%

Gartenstühle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR0.4%Products58Brands35Top 5 Brands45%OOS Rate13.4%Rating4.3★Reviews503Avg BSR#37
125K75KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.3×

Top Gartenstühle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gartenstühle696K/yr
  • gartenstuhl334K/yr
  • gartensessel166K/yr
  • gartenstuhl hochlehner109K/yr
  • gartenstuhl klappbar86K/yr
  • balkonstuhl80K/yr
  • gartenstühle hochlehner68K/yr
  • gartenstühle stapelbar77K/yr
  • gartensessel wetterfest65K/yr
  • balkon stühle59K/yr

What reviews say buyers love and hate about Gartenstühle

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt19%

Super Produkt

Komfort insgesamt18%

Stühle sind robust und stabil, wirklich bequem

Preis-Leistungs-Verhältnis12%

Super Preis /Leistung

Stärke11%

Robust

Montage/Installation6%

Aufbau unkompliziert

What buyers complain about

53% of reviews
Montage/Installation15%

was es unmöglich macht diese Stühle aufzubauen

Qualität insgesamt13%

Absoluter Trash

Komfort insgesamt5%

Sitzfläche sehr unbequem

Gesamtgröße4%

Das Fußteil fällt etwas kurz aus

Haltbarkeit4%

Stühle sind leider nicht sehr haltbar

Gartenstühle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Qualität insgesamt
10%
3Montage/Installation
9%
4Defekt Material/Teile
9%
5Komfort insgesamt
8%

Common Gartenstühle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gartenstühle 73/100 on Amazon Germany — Worth a look. The niche generates €788K/yr across 58 tracked products. 8 of 14 products launched in the last 360 days are still selling. Search demand moved +91.3% over the last 90 days.
Search demand for Gartenstühle on Amazon Germany peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 10.3× the quietest.