How competitive is the Filterschwamm niche on Amazon Germany?

14 brands and 50 sellers compete in Filterschwamm on Amazon Germany. The top 5 Filterschwamm products take 34% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Filterschwamm?

Filterschwamm buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Filterung, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Filterschwamm niche?

Filterschwamm sells for €120.19 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.95–€831.96. The average incumbent carries 1,034 reviews — the moat a new listing must climb.

Filterschwamm

Filterschwamm shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 40% of 2,017 Garten niches · +2 vs the category median of 58

This niche Category average · 2,017 niches

Is Filterschwamm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Filterschwamm is a €3.3M/yr Amazon Germany market (287K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.

Filterschwamm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.4% over the last 90 days and 9.6% of searches end in a purchase.

€3.3M

revenue / yr

Units sold / yr30K

Search volume / yr-32.4%287K

Conversion rate9.6%

Avg price€120.19

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 50

Top-5 product click share34%

Open market10%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Top Filterschwamm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Juwel Aquarium - BioPad M (Compact) - Filterwatte

Price: €1.95
Rating: 4.8/5
Reviews: 8,085
Age: 18y ago

Juwel 99800 Filtermedienset 6er Pack

Price: €27.05
Rating: 4.7/5
Reviews: 2,446
Age: 13y ago

JUWEL Aquarium - Nitrax M (Compact) - Nitratentferner

Price: €4.26
Rating: 4.8/5
Reviews: 3,823
Age: 18y ago

JUWEL Aquarium - bioPlus fine M (Compact) - Filterschwämme fein

Price: €3.05
Rating: 4.8/5
Reviews: 3,990
Age: 18y ago

Juwel Aquarium - Bioflow Innenfiltersystem M - passend für Aquarien ab 50 cm Höhe bis 300 Liter

Price: €46.91
Rating: 4.5/5
Reviews: 792
Age: 17y ago

Newest

by launch date

OWDFF Filterwatte Filterschwämme Fein Polyester Filterschwamm 35Stk Kompatibler Satz Filtermedien für Juwel Compact/für BioFlow 3.0 / M Aquarien(35)

Price: €9.15
Rating: 4.1/5
Reviews: 24
Age: 6mo ago

APXEL Aquarium-Filterschwamm-Pad Filtermatte Aquarium Filterwatte Filterschwämme Aktivkohleschwamm Filterzubehör für Aquarien Kleiner Teiche Riffaquarium (47 * 47 * 2cm 20PPI)

Price: €6.52
Rating: 3.9/5
Reviews: 210
Age: 8mo ago

JUWEL Aquarium - Digital Thermometer 4.0 - passend für alle Aquarien

Price: €17.40
Rating: 4.4/5
Reviews: 198
Age: 11mo ago

JUWEL Aquarium - Lido 120 Kombination schwarz Premium-Bundle

Price: €311.97
Rating: 3.9/5
Reviews: 8
Age: 1y ago

SANLILI Kompatibler Satz Filtermedien für Juwel Compact/Bioflow 3.0 M (4 x Blaue Schwämme (fein) 4 x Blaue Schwämme (grob) 4 x Grüne Schwämme & 4 x Aktivkohle-Schwämme)

Price: €24.30
Rating: 4.5/5
Reviews: 75
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

Juwel Aquarium67%
JUWEL10%
SANLILI8%
APXEL3%
Borlech2%
saarschaum2%
Open — no brand owns it (8 brands, 8%)

Filterschwamm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume287KCVR9.6%Products52Brands14Top 5 Brands90%OOS Rate2.9%Rating4.5★Reviews1,034Avg BSR#52

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Filterschwamm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

juwel filtermedien m57K/yr -25.1%23.7% conv.
juwel aquarium48K/yr -37.1%0.4% conv.
filterschwamm17K/yr +57.1%1.4% conv.
juwel filter26K/yr -32.0%9.2% conv.
juwel25K/yr -32.0%2.1% conv.
aquarium filterschwamm22K/yr -25.3%2.9% conv.
filterschwamm aquarium21K/yr -29.8%2.1% conv.
juwel aquarium zubehör16K/yr -66.0%1.9% conv.
aquarium juwel11K/yr -37.3%0.1% conv.
juwel bioflow m10K/yr -53.8%10.5% conv.

What reviews say buyers love and hate about Filterschwamm

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt22%

“Super Produkt”

beworben Vs Tatsächliches Produkt16%

“Erfüllt alles”

Gesamtgröße16%

“Passt”

Filterung16%

“Super Filter”

Preis-Leistungs-Verhältnis6%

“Super Aquarium für einen guten Preis”

What buyers complain about

64% of reviews

Preis-Leistungs-Verhältnis14%

“ist das so teuer?”

Filterung12%

“Filterschwamm”

Haltbarkeit8%

“Nach drei Monaten defekt”

Gesamtgröße8%

“Passen leider nicht”

Benutzerfreundlichkeit5%

“Unbrauchbar”

Filterschwamm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

49%

2Filterung

10%

3Funktionalität insgesamt

4Kompatibilität – insgesamt

5Defekt Material/Teile

Common Filterschwamm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filterschwamm 60/100 on Amazon Germany — Worth a look. The niche generates €3.3M/yr across 52 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.