Etisso
PassEtisso scores 66 out of 100, a Pass. Shoppers spend an estimated $456K a year here, search demand grew +433.3% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 66 / 100Top 17% of 2,017 Garten niches · +8 vs the category median of 5866
- Market size
- €456K/yr222K searches / yr
- 90-day growth
- +433.3%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 66 sellers
Flapen Score
Etisso against its category
The dotted line is the Garten average. Past it, Etisso is stronger. Inside it, weaker.
Market
The Etisso market on Amazon at a glance
Shoppers on Amazon Germany searched for Etisso 222K times last year and spent an estimated €456K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +433.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €456K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- +433.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €456Ka year
- Peak month
- June32.0× the quietest month
- Top search term
- thermacell plättchen110K searches a year
02 · Price
A sale here is worth €33.88.
Listings sell for €33.88 on average, from €7.58 to €113.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €33.88 that is €3K to €8K a year per listing.
- Average price
- €33.88inside the $15 to $100 sweet spot
- Price range
- €7.58–€113.71
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€8K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #173 within Pflanzenschutz & Schädlingsbekämpfung. It carries 537 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 80%
- Out of stock, average day
- 14.8%
- Average rank
- #173in Pflanzenschutz & Schädlingsbekämpfung
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 537per listing
- Listings tracked
- 15
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Etisso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
66
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- Brand 152%
- Brand 218%
- Brand 311%
- Brand 46%
- Brand 56%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Etisso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.0×
Search terms
Top Etisso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermacell plättchen110K/yr
- etisso16K/yr
- thermacell wirkstoffplättchen44K/yr
- thermacell nachfüllpack plättchen28K/yr
- thermacell plättchen alternative8K/yr
- etisso plättchen7K/yr
- thermacell nachfüllpack alternative776/yr
- wirkstoffplättchen thermacell6K/yr
- thermacell backpacker nachfüllpack1K/yr
Reviews and returns
What reviews say buyers love and hate about Etisso
We read the reviews and the return reasons for every product selling here.
“Stinkt fürchterlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Etisso questions
Answered from the same tracked data.