Is elektrogrill profitable to sell on Amazon Germany?

The niche generates €2.2M/yr across 40 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +181.9%. Flapen's verdict: Launch it (71/100).

How competitive is the elektrogrill niche?

20 brands and 140 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in elektrogrill?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Heizung. The return rate is 2.3%.

When does demand for elektrogrill peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.

What does it cost to enter the elektrogrill niche?

Listings span €21.54–€337.27; the average listing price is €88.42 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.

elektrogrill

Launch it

A $2.2M/yr market growing +181.9% this quarter with returns at 2.3% — clears our launch bar.

Growth

Incredible+181.9%

90-day search growth — must beat 0% to launch

Market size

Incredible€2.2M

€2.2M/yr · 2.6M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€88.42

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 6% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,110.23

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€21.54–€337.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, elektrogrill is a €2.2M/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €1.8M–€2.2M; units × avg price
Launch success: 100%; 13 of 13 new (360d)
Conversion rate: 1.0%
Avg BSR: #20
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 7.7%
Avg brand age: 47 months
Avg seller age: 184 days

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

140

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

30%

SEVERIN24%
Tefal14%
WMF11%
LEBENLANG10%
Enders6%
Clatronic6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +181.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Easygrill Adjust Red Elektrogrill 2300 Watt Tischgrill 870 cm Grillfläche einfache Reinigung Grillrost und Tropfschale spülmaschinenfest vollständig zerlegbar schwarz/burgunderrot BG90E5

Tefal€40.114.4★3,805 rev

SEVERIN Barbecue-/Standgrill mit Haube Elektrogrill mit Thermostat Grillplatte mit keramischer Beschichtung 2.000W Grillfläche Ø 41 cm Matt Schwarz PG 8541

SEVERIN€73.234.2★824 rev

WMF Lono Master-Grill Elektrogrill 50x28 cm Elektrogrill Tischgrill mit Windschutz und Auffangschale Outdoorzertifiziert für Barbecue 2 getrennt regulierbare Grillflächen 2400 W edelstahl matt

WMF€96.374.6★3,282 rev

LEBENLANG Tischgrill Elektrisch 2000W - Inkl. Grillzange I 45x30cm I Plancha Elektrogrill für Balkon Innen & Außen I Elektrischer Teppanyaki Balkongrill Grill Elektrische Grillplatte Elektrogrills

LEBENLANG€49.434.3★1,876 rev

Enders Elektrogrill eCRAVE 2 mit Gussrost Grillwagen mit viel Stauraum SIMPLE CLEAN Reinigungssystem 2 leistungsstarke Heizelemente formstabile Garhaube mit integriertem Thermometer #97116

Enders€186.624.4★419 rev

Newest

by launch date

Arendo - Tischgrill Elektrogrill Edelstahl 2200W Leistung Gleichmäßige Temperaturverteilung Geteilte Garflächen Antihaft-Beschichtung Standfuß mit Ablage Spritzschutz Für Balkon Terrasse

Arendo€66.1217 rev

3mo ago

KESSER elektrischer Elektrogrill 2in1 Tischgrill & Standgrill mit Deckel & Standfuß 2400 Watt Thermostat Antihaftbeschichtung Abstelltische + Abdeckung Balkon Grill für drinnen & draußen

KESSER€142.431,912 rev

4mo ago

2in1 Elektro Grill Standgrill Tischgrill elektrisch 2.400 Watt - Elektrogrill für Balkon Draußen & Drinnen mit Standfuß große Grillfäche Stufenloser Temperaturregler elektrischer BBQ Grill

Zilan€58.71122 rev

5mo ago

Severin Tischgrill Elektro-Grill für Balkon 2300W 10 Min. Aufheizzeit Keramik-Beschichtung max. 230C mit Deckel Thermometer 45x30cm Grillfläche matt-schwarz PG 8597

SEVERIN€92.6892 rev

5mo ago

Weber Lumin Compact Tragbarer Kompakter Elektrogrill Bis zu 315 C mit Deckelthermometer Porzellanemaillierte Gusseisenroste 43 x 32 cm Grillfläche Schwarz (1502044)

Weber€226.8126 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung18%

“Reinigung mega easy”

Qualität insgesamt13%

“Super Produkt”

Grillen11%

“Super Grill”

Preis-Leistungs-Verhältnis8%

“Für das Geld ganz ok”

Heizung7%

“Der Grill wird rasch warm”

Montage/Installation7%

“Leichte Montage”

Benutzerfreundlichkeit7%

“Super einfache Handhabung”

beworben Vs Tatsächliches Produkt5%

“Erfüllt alle Erwartungen”

Gesamtgröße2%

“Passt”

Stärke2%

“Sehr stabil und robust, gute Leistungsfähigkeit”

What buyers complain about

Haltbarkeit14%

“Nach 3x Grillen defekt”

Qualität insgesamt13%

“Qualität leider ungenügend”

Heizung13%

“Er wird nicht mehr richtig warm”

Grillen7%

“Grill defekt”

Montage/Installation6%

“muss erst mal zusammengebaut werden”

Einfache Reinigung4%

“Blöd zum reinigen”

Preis-Leistungs-Verhältnis3%

“Rausgeworfenes Geld”

Funktionalität insgesamt3%

“Das Gerät taugt überhaupt nichts”

Stärke3%

“Lumpiges Material, schade”

Gesamtgröße3%

“Praktisch nicht so groß”

Top return reasons

Gesamtgröße20%

Heizung17%

Funktionalität insgesamt12%

Qualität insgesamt6%

Grillen5%

Defekt Material/Teile5%

Produktzustand5%

Stärke3%

Materialqualität2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is elektrogrill profitable to sell on Amazon Germany?: The niche generates €2.2M/yr across 40 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +181.9%. Flapen's verdict: Launch it (71/100).
How competitive is the elektrogrill niche?: 20 brands and 140 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in elektrogrill?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Heizung. The return rate is 2.3%.
When does demand for elektrogrill peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.
What does it cost to enter the elektrogrill niche?: Listings span €21.54–€337.27; the average listing price is €88.42 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.

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All Garten niches

elektrogrill

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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