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Elektrogrill

Elektrogrill clears our launch bar: a $2.2M/yr market growing +181.9% this quarter with returns at 2.3%.

Flapen Score

71
Launch it

Top 6% of 2,017 Garten niches · +13 vs the category median of 58

Market size 95Growth 97Conversion 12Competition 71Returns 68Price range 25Avg price 79Brand share 67Review moat 60Quality gap 82
This niche Category average · 2,017 niches

Is Elektrogrill profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elektrogrill is a €2.2M/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.

Elektrogrill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +181.9% over the last 90 days and 1.0% of searches end in a purchase.

€2.2M

revenue / yr

Units sold / yr25K
Search volume / yr+181.9%2.6M
Conversion rate1.0%
Avg price€88.42

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers20 · 140
Top-5 product click share42%
Open market35%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement75%
New entrants (1y)13· 13 succeeded
Avg rating4.2★
Avg reviews1,110

Top Elektrogrill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€89K€178K€267K€356K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

140

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

30%

  • SEVERIN24%
  • Tefal14%
  • WMF11%
  • LEBENLANG10%
  • Enders6%
  • Clatronic6%

Elektrogrill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.6MCVR1.0%Products40Brands20Top 5 Brands65%OOS Rate7.7%Rating4.2★Reviews1,110Avg BSR#20
150K100KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Top Elektrogrill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elektrogrill916K/yr
  • elektrogrill für balkon253K/yr
  • tischgrill elektrisch312K/yr
  • tischgrill226K/yr
  • weber elektrogrill107K/yr
  • elektrogrill für draußen93K/yr
  • elektro grill104K/yr
  • grill elektrisch85K/yr
  • elektrogrill balkon50K/yr
  • elektrogrills42K/yr

What reviews say buyers love and hate about Elektrogrill

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Einfache Reinigung18%

Reinigung mega easy

Qualität insgesamt13%

Super Produkt

Grillen11%

Super Grill

Preis-Leistungs-Verhältnis8%

Für das Geld ganz ok

Heizung7%

Der Grill wird rasch warm

What buyers complain about

67% of reviews
Haltbarkeit14%

Nach 3x Grillen defekt

Qualität insgesamt13%

Qualität leider ungenügend

Heizung13%

Er wird nicht mehr richtig warm

Grillen7%

Grill defekt

Montage/Installation6%

muss erst mal zusammengebaut werden

Elektrogrill return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Heizung
17%
3Funktionalität insgesamt
12%
4Qualität insgesamt
6%
5Grillen
5%

Common Elektrogrill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elektrogrill 71/100 on Amazon Germany — Launch it. The niche generates €2.2M/yr across 40 tracked products. 13 of 13 products launched in the last 360 days are still selling. Search demand moved +181.9% over the last 90 days.
Search demand for Elektrogrill on Amazon Germany peaks in Apr–May–Jun–Jul, where the busiest month runs 6.6× the quietest.