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Elefant

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 1.5% of searches, so Elefant is a Maybe.

Flapen Score
54
54 / 100
Ranks 1,268 of 2,017 Garten niches · −4 vs the category median of 58
Market size
€89K/yr445K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
28%top-5 click share · 48 brands · 208 sellers

Flapen Score

Elefant against its category

The dotted line is the Garten average. Past it, Elefant is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elefant market on Amazon at a glance

Shoppers on Amazon Germany searched for Elefant 445K times last year and spent an estimated €89K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.5%
Market size, estimated
€89Ka year
Peak month
December2.7× the quietest month
Top search term
elefant159K searches a year

02 · Price

A sale here is worth €13.45.

Listings sell for €13.45 on average, from €1.13 to €28.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.45 that is €1K to €3K a year per listing.

Average price
€13.45under the $15 to $100 sweet spot
Price range
€1.13–€28.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #468 within Gartendeko. It carries 829 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
10.2%
Average rank
#468in Gartendeko
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
829per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Elefant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

€0€3K€5K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

208

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

28%

Top 20: 60%

Open market

49%

  • Schleich24%
  • BERGERLIN7%
  • Tixlux6%
  • BigNoseDeer6%
  • GIGALUMI5%
  • lifemet4%

Demand

Elefant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Elefant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elefant159K/yr
  • elephant47K/yr
  • elefanten59K/yr
  • elefant deko29K/yr
  • schleich elefant30K/yr
  • elefanten deko41K/yr
  • elefant geschenk15K/yr
  • deko elefant12K/yr
  • elefant figur10K/yr
  • deko elefanten figuren8K/yr

Reviews and returns

What reviews say buyers love and hate about Elefant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gesamtgröße19%−0.06

Kleines Armband

zu klein

mir das aber etwas größer vorgestellt.

Preis-Leistungs-Verhältnis12%−0.02

teuer

Leider etwas teuer

Billiges Zeug teuer verkauft

beworben Vs Tatsächliches Produkt10%−0.04

Produktbilder entsprechen nicht dem Artikel

Aber in der Beschreibung steht es anders

NICHT WIE AUF DEN BILDERN

Qualität insgesamt7%+0.86

Enttäuschende Qualität und unverständliche positive Bewertungen

Billig foliertes Klumpert

Absoluter Schrott

Holzqualität6%−0.04

Ist einfach eine beklebte Holzplatte

Das Holz des Deckels ist ausgefranst

Das gelieferte Holzteil sieht nicht annähernd so aus wie auf den Bildern - da wurde einfach nur ein sehr dunkles Bild von einem Elefanten ausgeschnitten

Love

Qualität insgesamt18%+0.86

Top Qualität

Sehr schön gearbeitet

Sehr schöner Artikel

Geschmack insgesamt14%+0.63

Mega lecker

Schmecken super

Schmackhaft

Geschenk Zweck12%+0.79

Süßes Geschenk

War ein Geburtstagsgeschenk das sehr gut ankam

Emotionales Geschenk mit schöner Botschaft – dekorativ

Design insgesamt6%+0.55

schönes Design

Das Modell ist detailreich, stabil und macht einen hochwertigen Eindruck

Detailgetreu

Gesamtgröße6%−0.06

Passt

Eine Figur mit guter Größe, um vor solch einem Bild zu stehen

Klein🐘 Passend zur Elefanten Kuh

Return

0.6% Return rate 0% Fixable by listing

Gesamtgröße38%▅▆█▇▆▅

Kleines Armband

zu klein

mir das aber etwas größer vorgestellt.

beworben Vs Tatsächliches Produkt15%▅▃▃▅██

Produktbilder entsprechen nicht dem Artikel

Aber in der Beschreibung steht es anders

NICHT WIE AUF DEN BILDERN

Defekt Material/Teile8%█▆▄▆▇▅
Qualität insgesamt7%▁▅▂█▄▅

Enttäuschende Qualität und unverständliche positive Bewertungen

Billig foliertes Klumpert

Absoluter Schrott

Materialqualität4%▇█▃▅▁▄

Kein gutes Material - kein Holz

Die „Grünpflanze“ ist sehr mickrig und Plastikmäßig.

FAQ

Common Elefant questions

Answered from the same tracked data.