Is elefant profitable to sell on Amazon Germany?

The niche generates €89K/yr across 70 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the elefant niche?

48 brands and 208 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in elefant?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.6%.

When does demand for elefant peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the elefant niche?

Listings span €1.13–€28.99; the average listing price is €13.45 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.

elefant

Worth a look

Shows low returns (0.6%), but weak search conversion (1.5%) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Good829.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.45

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€1.13–€28.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad€89K

€89K/yr · 445K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, elefant is a €89K/yr Amazon Germany market (445K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

elefant market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €108K–€135K; units × avg price
Conversion rate: 1.5%
Avg BSR: #468
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 10.2%
Avg brand age: 47 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

208

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

28%

Top 20: 60%

Open market

49%

Schleich24%
BERGERLIN7%
Tixlux6%
BigNoseDeer6%
GIGALUMI5%
lifemet4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top elefant search terms

elefant159K/yr -1.9%0.9% conv.
elephant47K/yr +122.8%0.4% conv.
elefanten59K/yr -3.3%0.6% conv.
elefant deko29K/yr +28.1%0.8% conv.
schleich elefant30K/yr -35.3%6.3% conv.
elefanten deko41K/yr -69.7%1.0% conv.
elefant geschenk15K/yr -11.1%1.0% conv.
deko elefant12K/yr -25.1%1.1% conv.
elefant figur10K/yr -4.1%1.5% conv.
deko elefanten figuren8K/yr -32.0%0.9% conv.

All search terms

Top elefant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schleich€8.714.8★2,948 rev

Schleich€3.624.8★895 rev

BigNoseDeer Geschenke Für Frauen Elefant Tasse Personalisiert Weihnachtsgeschenke Geburtstagsgeschenk Für Frauen Lustige Cappuccino Tee Tassen Beste Freundin Geschenke Kaffeetassen Elefanten Deko

BigNoseDeer€14.454.8★1,759 rev

Tixlux Pocket Hug Positiver Elefant Kreative Strickwolle Elefant Figur und Kleine Umarmung Glücksbringer MutmacherGeschenk Gute Besserung Geschenk Abschluss Geschenk (Rosa)

Tixlux€10.934.6★720 rev

Garten Outdoor Elefanten Statue Deko - Elefant mit Gefälschter Pflanze Gartenfiguren Solar Lichter Bewässerung für Außen Weihnachten Ornamente Figur für Patio Elefant Geschenke für Frauen Mama

lifemet€24.144.4★182 rev

Newest

by launch date

Smadeer Elefanten Figuren Deko - Moderne Elefantenmutter mit Baby Statue (Rüssel Oben) - Glücksbringer Skulptur für Wohnzimmer & Regal - Geschenk für Frauen & Mama

Smadeer€20.034 rev

3mo ago

Komergave 2D-Flache Elefanten Deko Elephant Thema Holzdeko Dekoartikel Elefanten Deko Figuren Elefant Geschenk für Kinder Elefantenliebhaber Wohnzimmerdeko für Büro Bücherregal Schlafzimmer

Komergave€9.932 rev

5mo ago

Farbeele Positiver Elefant und Glücksbringer-Schlüsselanhänger Pocket Hug Positive Figur Geburtstagsgeschenk für Frauen Männer Geschenk zum Geburtstag Mutmacher Geschenk

Farbeele€10.29179 rev

9mo ago

BigNoseDeer Geschenke Für Frauen Elefant Tasse Personalisiert Weihnachtsgeschenke Geburtstagsgeschenk Für Frauen Lustige Cappuccino Tee Tassen Beste Freundin Geschenke Kaffeetassen Elefanten Deko

BigNoseDeer€14.451,759 rev

10mo ago

MVOLEGDE Schlüsselanhänger Glücksbringer mit Gravur Glücksbringer Schlüsselanhänger mit Blumen und Elefanten Beste Freundin Geschenke für Frauen Geburtstagsgeschenke&Gute Besserung Geschenke

MVOLEGDE€3.334 rev

11mo ago

What buyers say about elefant

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Top Qualität”

Geschmack insgesamt14%

“Mega lecker”

Geschenk Zweck12%

“Süßes Geschenk”

Design insgesamt6%

“schönes Design”

Gesamtgröße6%

“Passt”

beworben Vs Tatsächliches Produkt6%

“wie auf dem Foto sieht er auch in Wirklichkeit aus”

Weiches Gefühl4%

“Knuffig”

Sammlungsobjekte3%

“Schöne Deko Figur”

Geschmack3%

“Super Geschmack”

Spaß/Unterhaltungserlebnis3%

“Richtige Spielzeug”

What buyers complain about

Gesamtgröße19%

“Kleines Armband”

Preis-Leistungs-Verhältnis12%

“teuer”

beworben Vs Tatsächliches Produkt10%

“Produktbilder entsprechen nicht dem Artikel”

Qualität insgesamt7%

“Enttäuschende Qualität und unverständliche positive Bewertungen”

Holzqualität6%

“Ist einfach eine beklebte Holzplatte”

Geschenk Zweck5%

“Es sollte ein Geburtstagsgeschenk sein”

Haltbarkeit4%

“Leider ist dieser aus niedrigere Höhe herunter gefallen und sofort entzwei gebrochen”

Materialqualität4%

“Kein gutes Material - kein Holz”

Geruch2%

“Das einzige was zu beanstanden ist an dem Elefanten sind irgendwelche Klebereste die etwas stinken”

Geschmack2%

“Kaum Geschmack”

Top return reasons

Gesamtgröße38%

beworben Vs Tatsächliches Produkt15%

Defekt Material/Teile8%

Qualität insgesamt7%

Materialqualität4%

Funktionalität insgesamt4%

Helligkeit/Glanz/Glühen3%

Geschenk Zweck3%

Preis-Leistungs-Verhältnis3%

Druckqualität2%

Common questions

Is elefant profitable to sell on Amazon Germany?: The niche generates €89K/yr across 70 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the elefant niche?: 48 brands and 208 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in elefant?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.6%.
When does demand for elefant peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the elefant niche?: Listings span €1.13–€28.99; the average listing price is €13.45 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.