Is einbrennpaste profitable to sell on Amazon Germany?

The niche generates €132K/yr across 70 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).

How competitive is the einbrennpaste niche?

12 brands and 151 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in einbrennpaste?

Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.1%.

When does demand for einbrennpaste peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the einbrennpaste niche?

Listings span €6.87–€298.31; the average listing price is €65.88 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.

einbrennpaste

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great€65.88

avg listing price — sweet spot $15–$100

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,431.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€132K

€132K/yr · 282K searches

Price range

Okay€6.87–€298.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, einbrennpaste is a €132K/yr Amazon Germany market (282K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

einbrennpaste market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €99K–€132K; units × avg price
Conversion rate: 0.7%
Avg BSR: #342
Page quality: 0%
Prime: 36%
Sponsored: 76%
Out of stock: 2.3%
Avg brand age: 55 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

151

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

Petromax69%
Coletti17%
Mil-Tec3%
APOXCON3%
shoxil2%
ACUSHLA2%
Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top einbrennpaste search terms

petromax228K/yr +12.1%0.3% conv.
perkolator14K/yr +28.4%0.4% conv.
percolator9K/yr +0.4%0.2% conv.
perkolator kaffeekanne7K/yr +48.0%0.8% conv.
petromax kaffeekanne6K/yr +158.7%0.7% conv.
petromax perkolator7K/yr +45.5%0.9% conv.
petromax zubehör5K/yr +18.4%1.5% conv.
perkulatorkanne4K/yr +16.2%1.1% conv.
perkolator petromax3K/yr +58.1%1.3% conv.

All search terms

Top einbrennpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petromax Raketenofen rf33 Campingkocher Holz Outdoor Kocher ohne Gas Edelstahl Gusseisen

Petromax€112.654.8★950 rev

Petromax Feuerpfanne - Essential Line - Pfanne aus Gusseisen für Induktion Gas Backofen Grill oder Lagerfeuer. Frei von Teflon PFAS. (30 cm)

Petromax€30.094.6★27 rev

Petromax Perkomax Perkolator Edelstahl Kaffee & Teekanne 3 L für Camping & Herd

Petromax€74.604.3★173 rev

Petromax Dimego Camping Topfset (3-teilig) Stapelbare Töpfe und Pfanne mit Keramikbeschichtung für Induktion & alle Herdarten

Petromax€78.864.5★33 rev

Petromax Atago Black Edition 4-in-1 Mobiler Grill Feuerschale Ofen & Herd | In 2 Sek. einsatzbereit | Inkl. emailliertem Gussgrillrost | Klappbar & Ultramobil | Mattschwarz

Petromax€220.540.0★0 rev

Newest

by launch date

Petromax Gussbürsten-Set Reinigungs- & Pflegebürste für Gusseisen mit 2 Bürstenköpfen & Schaberkante Schonende Pflege für Töpfe & Pfannen

Petromax€15.204 rev

5mo ago

Petromax Atago Black Edition 4-in-1 Mobiler Grill Feuerschale Ofen & Herd | In 2 Sek. einsatzbereit | Inkl. emailliertem Gussgrillrost | Klappbar & Ultramobil | Mattschwarz

Petromax€220.540 rev

5mo ago

Petromax Feuerpfanne - Essential Line - Pfanne aus Gusseisen für Induktion Gas Backofen Grill oder Lagerfeuer. Frei von Teflon PFAS. (30 cm)

Petromax€30.0927 rev

5mo ago

Petromax LM500 LED Laterne Schwarz 500 Lumen dimmbar 3 Lichtfarben Powerbank USB-C (ohne Akku)

Petromax€99.5415 rev

1y ago

shoxil Perkolator Kaffeekanne Edelstahl Kaffee Perkolator Induktion mit 100 Kaffeefiltern 9 Tassen langlebiges Edelstahlmaterial Campingkaffeekanne

shoxil€29.8393 rev

1y ago

What buyers say about einbrennpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Qualität”

Einfache Reinigung7%

“leicht zu reinigen”

Benutzerfreundlichkeit6%

“Sehr gute Handhabung”

beworben Vs Tatsächliches Produkt5%

“Tut was er soll”

Preis-Leistungs-Verhältnis5%

“das doppelte an Preis wert”

Kocherlebnis4%

“Super Kaffee zubereiten nichts dran auszusetzen”

Gesamtgröße4%

“Für kleine Hände ideal”

Stärke4%

“Das Mahlwerk ist sehr robust”

Weiches Gefühl2%

“Decke, fühlt sich angenehm weich an”

Geruch2%

“Brennt gut und stinkt nicht”

What buyers complain about

Qualität insgesamt14%

“Schlechte Qualität”

Funktionalität insgesamt7%

“Funktioniert, aber nichts für mich”

Preis-Leistungs-Verhältnis6%

“Jedoch mindestens doppelt so teuer”

Rost/Korrodieren4%

“und mit der Zeit oxidieren.”

Produktzustand4%

“Da es sich um ein neues Produkt handelt, entspricht es meiner Ansicht nach nicht dem gekauften Artikel”

Haltbarkeit4%

“Bruchgefahr”

Gewicht leicht4%

“ist kein Leichtgewicht”

Heizung4%

“auch wird dieser richtig heiß, also so richtig”

Geeignet für den Außenbereich3%

“Kanne ist gut für outdoor, leider nicht für Elektrokochstellen geeignet da kein glatter Boden und Hohlraum”

Benutzerfreundlichkeit3%

“Unpraktisch”

Top return reasons

Gesamtgröße42%

Kompatibilität – insgesamt12%

Funktionalität insgesamt6%

Defekt Material/Teile5%

Auslaufsicher5%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt3%

Gewicht schwer3%

Materialqualität2%

Kratzfestigkeit2%

Common questions

Is einbrennpaste profitable to sell on Amazon Germany?: The niche generates €132K/yr across 70 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).
How competitive is the einbrennpaste niche?: 12 brands and 151 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in einbrennpaste?: Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.1%.
When does demand for einbrennpaste peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the einbrennpaste niche?: Listings span €6.87–€298.31; the average listing price is €65.88 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.

einbrennpaste

einbrennpaste market data

Competition & brand share

Demand & seasonality

Top einbrennpaste search terms

Top einbrennpaste products on Amazon

Top sellers

Newest

Trending

What buyers say about einbrennpaste

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Garten