Skip to content

Einbrennpaste

Fail

Buyers convert on only 0.7% of searches, so Einbrennpaste is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 58
Market size
€132K/yr282K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
23%top-5 click share · 12 brands · 151 sellers

Flapen Score

Einbrennpaste against its category

The dotted line is the Garten average. Past it, Einbrennpaste is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einbrennpaste market on Amazon at a glance

Shoppers on Amazon Germany searched for Einbrennpaste 282K times last year and spent an estimated €132K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €132K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
0.7%
Market size, estimated
€132Ka year
Peak month
December1.8× the quietest month
Top search term
petromax228K searches a year

02 · Price

A sale here is worth €65.88.

Listings sell for €65.88 on average, from €6.87 to €298.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €65.88 that is €0 to €7K a year per listing.

Average price
€65.88inside the $15 to $100 sweet spot
Price range
€6.87–€298.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #342 within Grills & Zubehör. It carries 2,431 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
36%
Out of stock, average day
2.3%
Average rank
#342in Grills & Zubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,431per listing
Listings tracked
70

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Einbrennpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

151

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

4%

  • Brand 169%
  • Brand 217%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 4%)

Demand

Einbrennpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Einbrennpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • petromax228K/yr
  • perkolator14K/yr
  • percolator9K/yr
  • perkolator kaffeekanne7K/yr
  • petromax kaffeekanne6K/yr
  • petromax perkolator7K/yr
  • petromax zubehör5K/yr
  • perkulatorkanne4K/yr
  • perkolator petromax3K/yr

Reviews and returns

What reviews say buyers love and hate about Einbrennpaste

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Einbrennpaste questions

Answered from the same tracked data.