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Dekosteine

prices mostly outside the sweet spot ($3.93–$15.79) — Dekosteine doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,944 of 2,017 Garten niches · −21 vs the category median of 58

Market size 12Growth 25Conversion 29Competition 25Returns 94Price range 7Avg price 30Brand share 51Review moat 71Quality gap 47
This niche Category average · 2,017 niches

Is Dekosteine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dekosteine is a €48K/yr Amazon Germany market (215K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Dekosteine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 2.3% of searches end in a purchase.

€48K

revenue / yr

Units sold / yr8K
Search volume / yr+0.1%215K
Conversion rate2.3%
Avg price€9.65

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 21
Top-5 product click share70%
Open market26%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews670

Top Dekosteine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€14K€22K€29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

  • Ideen mit Herz47%
  • PURAJA13%
  • Kalapanta6%
  • Hisredsun5%
  • BELLE VOUS4%
  • Winter Shore4%

Dekosteine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume215KCVR2.3%Products14Brands13Top 5 Brands74%OOS Rate2.1%Rating4.5★Reviews670Avg BSR#31
6K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Dekosteine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dekosteine83K/yr
  • dekosteine für vasen44K/yr
  • deko steine29K/yr
  • deko steine für vasen22K/yr
  • dekokies9K/yr
  • kleine steine10K/yr
  • steine deko8K/yr
  • deko stein6K/yr
  • stein deko5K/yr
  • deko steine kleine198/yr

What reviews say buyers love and hate about Dekosteine

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
beworben Vs Tatsächliches Produkt27%

Sieht so aus wie Abgebildet

Qualität insgesamt20%

Produkt eigentlich schön

Farbe16%

Schöne Steinfarben Mischung

Gesamtgröße9%

Passt

Design insgesamt9%

sorgen für einen modernen, gepflegten Look.

What buyers complain about

100% of reviews
Gesamtgröße79%

als kleinere

beworben Vs Tatsächliches Produkt8%

geht aus der Beschreibung nicht hervor.

Verschwendung natürlicher Ressourcen8%

Abfall

Farbe4%

nicht so bunt

Dekosteine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
75%
2Farbe
5%
3Preis-Leistungs-Verhältnis
4%
4beworben Vs Tatsächliches Produkt
4%
5Qualität insgesamt
3%

Common Dekosteine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dekosteine 37/100 on Amazon Germany — Skip it. The niche generates €48K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Search demand for Dekosteine on Amazon Germany peaks in Jan, where the busiest month runs 1.6× the quietest.