deckchair
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+132.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great309.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good€117.85avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay€32.00–€183.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€14K€14K/yr · 34K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, deckchair is a €14K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
deckchair market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €29K–€59K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 86%
- Out of stock
- 14.1%
- Avg brand age
- 47 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
20%
- Casaria19%
- Divero19%
- DEGAMO19%
- Juskys12%
- Keter5%
- osoltus5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +132.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.1×
Top deckchair search terms
- deckchair24K/yr
- deckchair teak6K/yr
- deckchair holz4K/yr
Top deckchair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEGAMO Deckchair Maine mit Fussteil aus Eukalyptus Hartholz FSC-Zertifiziert
DEGAMO€116.294.5★174 rev
Juskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur
Juskys€88.342.9★9 rev
Divero Liegestuhl Florentine Steamer Chair aus Teakholz behandelt - Farbe: Braun
Divero€138.604.2★54 rev
Casaria Sonnenliege Klappbar Holz Wetterfest Gartenliege Rückenlehne 4-Fach verstellbar Fußteil abnehmbar Liegestuhl Akazie FSC-Zertifiziert Armlehne Garten Balkon Liege
Casaria€81.443.5★405 rev
osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau
osoltus€121.854.0★5 rev
Newest
by launch dateJuskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur
Juskys€88.349 rev
Juskys Sonnenliege SunScape - Natur Akazie mit verstellbarem Tisch & Beinablage Stabil & Langlebig 196x73x30 cm
Juskys€117.8851 rev
osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau
osoltus€121.855 rev
Freelawn Klappbarer Adirondack Chair mit Breiten Armlehnen Terrassenstuhl aus HDPE Wetterfester Balkonstuhl & Relaxstuhl Grau Matt
Freelawn€108.087 rev
Spetebo Eukalyptus Deckchair 163 x 56 cm mehrfach verstellbar
Spetebo€102.631 rev
Trending
90-day click momentumFreelawn Klappbarer Adirondack Chair mit Breiten Armlehnen Terrassenstuhl aus HDPE Wetterfester Balkonstuhl & Relaxstuhl Grau Matt
Freelawn€108.084.8★
osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau
osoltus€121.854.0★
Juskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur
Juskys€88.342.9★
Divero Liegestuhl Florentine Teakholz behandelt - mit Auflage Grün
Divero€183.384.3★
Spetebo Eukalyptus Deckchair 163 x 56 cm mehrfach verstellbar
Spetebo€102.635.0★
What buyers say about deckchair
What buyers praise and complain about, mined from review topics.What buyers love
“Super zu montieren, perfekt um sich gemütlich zurückzulegen und Sonne genießen”
“bequem”
“Design mega schön und super Qualität”
“Robust”
“Perfekt, so wie beschrieben”
“Super Preis-Leistung”
“Holz super Schrauben dazu nocht”
“überzeugt durch ihr schönes Design”
“Natürlich mit einer passenden Auflage”
“Das Material fühlt sich gut an”
What buyers complain about
“Zusammenbau total nervig”
“Absolut miserable Qualität”
“Holz ist ausgebrochen”
“Die vorgebohrten Löcher sind unpräzise”
“Zudem wirken die Stühle insgesamt wackelig”
“passen nicht richtig”
“April 26 brach das andere Seitenteil mitsamt dem Fuß auseinander”
“Weder Bauanleitung noch passendes Werkzeug lag der Lieferung bei”
“Preis Leistung schlecht”
“4. Schrauben eher minderwertig”
Top return reasons
Common questions
- Is deckchair profitable to sell on Amazon Germany?
- The niche generates €14K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +132.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the deckchair niche?
- 14 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in deckchair?
- Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Holzqualität. The return rate is 0.1%.
- When does demand for deckchair peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.1× the quietest.
- What does it cost to enter the deckchair niche?
- Listings span €32.00–€183.38; the average listing price is €117.85 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.