Deckchair
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $14K a year here, so Deckchair is a Maybe.
- Flapen Score
- 58 / 100Ranks 942 of 2,017 Garten niches · on the category median58
- Market size
- €14K/yr34K searches / yr
- 90-day growth
- +132.5%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 20 sellers
Flapen Score
Deckchair against its category
The dotted line is the Garten average. Past it, Deckchair is stronger. Inside it, weaker.
Market
The Deckchair market on Amazon at a glance
Shoppers on Amazon Germany searched for Deckchair 34K times last year and spent an estimated €14K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +132.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +132.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €14Ka year
- Peak month
- May13.1× the quietest month
- Top search term
- deckchair24K searches a year
02 · Price
A sale here is worth €117.85.
Listings sell for €117.85 on average, from €32.00 to €183.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €117.85 that is €0 to €12K a year per listing.
- Average price
- €117.85above the $15 to $100 sweet spot
- Price range
- €32.00–€183.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€12K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #522 within Gartenmöbel & Zubehör. It carries 310 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 0%
- Out of stock, average day
- 14.1%
- Average rank
- #522in Gartenmöbel & Zubehör
- Average rating
- 4.09 starsAmazon Germany average 4.37 stars
- Average reviews
- 310per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Deckchair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
20%
- Brand 119%
- Brand 219%
- Brand 319%
- Brand 412%
- Brand 55%
- Brand 65%
Demand
Deckchair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.1×
Search terms
Top Deckchair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deckchair24K/yr
- deckchair teak6K/yr
- deckchair holz4K/yr
Reviews and returns
What reviews say buyers love and hate about Deckchair
We read the reviews and the return reasons for every product selling here.
“Zusammenbau total nervig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deckchair questions
Answered from the same tracked data.