Skip to content
48

coleman event shelter

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 20Growth 100Conversion 10Competition 38Returns 43Price range 42Avg price 69Brand share 27Review moat 55Quality gap 84

Growth

Incredible+331.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€117.05

avg listing price — sweet spot $15–$100

Review moat

Good1,311.15

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay€24.64–€202.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad€81K

€81K/yr · 91K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, coleman event shelter is a €81K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

coleman event shelter market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€88K–€117K
units × avg price
Conversion rate
0.8%
Avg BSR
#205
Page quality
0%
Prime
55%
Sponsored
90%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

46

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • Coleman70%
  • Amazon Basics10%
  • Skandika3%
  • Outsunny3%
  • Swing & Harmonie2%
  • pro.tec2%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +331.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Top coleman event shelter search terms

  • coleman event shelter22K/yr
  • event shelter15K/yr
  • kuppelpavillon11K/yr
  • shelter pavillon9K/yr
  • coleman event shelter xl7K/yr
  • shelter zelt5K/yr
  • aufblasbares pavillon5K/yr
  • coleman pavillon6K/yr
  • coleman shelter4K/yr
  • event pavillon5K/yr
All search terms

Top coleman event shelter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€16K30%€24K40%€32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about coleman event shelter

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation25%

“Macht was es soll,einfach aufzubauen,robust und eine tolle Höhe”

Qualität insgesamt20%

“Super Qualität”

beworben Vs Tatsächliches Produkt10%

“Genau, was wir wollten”

Gesamtgröße7%

“Passen locker 15 Mann drunter”

Design insgesamt7%

“Der Pavillion wäre sicher toll aufgebaut”

Wasserbeständigkeit5%

“Wasserdicht”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“brauchten fast gar nicht in die Bedienungsanleitung gucken.”

Benutzerfreundlichkeit2%

“Super praktisch fürs Zelten”

Höhe2%

“Macht was es soll,einfach aufzubauen,robust und eine tolle Höhe”

Sonnenschirm/Windschutzscheibe2%

“Guter Schattenspender, bei Wind Vorsicht”

What buyers complain about

Haltbarkeit28%

“Riss in der Plane nach 2 Monaten”

Montage/Installation21%

“Das Zusammenlegen verlief im ersten Anlauf (wie bei jedem Pup-Up-Zelt) noch etwas holprig.”

Qualität insgesamt10%

“Qualität stellt sich erst am WE heraus”

Preis-Leistungs-Verhältnis9%

“Ein teurer Spaß”

Gesamtgröße5%

“Ok, etwas kurz”

Wetterfest5%

“Jedoch nicht UV-resistent”

Stärke4%

“weil er einfach an Stabilität verloren hat.”

beworben Vs Tatsächliches Produkt3%

“Pavillon hält nicht was versprochen wird”

Wartung und Reparatur2%

“mangelhafte Verarbeitung”

Design insgesamt2%

“mangelhafte Verarbeitung und instabil”

Top return reasons

Gesamtgröße31%
Defekt Material/Teile15%
Montage/Installation14%
Gewicht schwer6%
Qualität insgesamt6%
beworben Vs Tatsächliches Produkt4%
Montage3%
Farbe3%
Haltbarkeit2%
Add-Ons/Anhänge2%

Common questions

Is coleman event shelter profitable to sell on Amazon Germany?
The niche generates €81K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +331.1%. Flapen's verdict: Skip it (48/100).
How competitive is the coleman event shelter niche?
11 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in coleman event shelter?
Top complaints mined from reviews: Haltbarkeit, Montage/Installation, Qualität insgesamt. The return rate is 3.6%.
When does demand for coleman event shelter peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
What does it cost to enter the coleman event shelter niche?
Listings span €24.64–€202.69; the average listing price is €117.05 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.