How competitive is the Coleman Event Shelter niche on Amazon Germany?

11 brands and 46 sellers compete in Coleman Event Shelter on Amazon Germany. The top 5 Coleman Event Shelter products take 62% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Coleman Event Shelter?

Coleman Event Shelter buyers on Amazon Germany complain most about Haltbarkeit, Montage/Installation, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 3.6%.

What does it cost to enter the Coleman Event Shelter niche?

Coleman Event Shelter sells for €117.05 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €24.64–€202.69. The average incumbent carries 1,311 reviews — the moat a new listing must climb.

Coleman Event Shelter

weak search conversion (0.8%) — Coleman Event Shelter doesn't clear our bar today.

Signals Trending High Price

Flapen Score

Skip it

Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 58

This niche Category average · 2,017 niches

Is Coleman Event Shelter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Coleman Event Shelter is a €81K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 48/100.

Coleman Event Shelter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +331.1% over the last 90 days and 0.8% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr1K

Search volume / yr+331.1%91K

Conversion rate0.8%

Avg price€117.05

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 46

Top-5 product click share62%

Open market11%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Top Coleman Event Shelter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Coleman Event Shelter XL Pavillon

Price: €148.21
Rating: 4.2/5
Reviews: 4,990
Age: 18y ago

Coleman Event Shelter L Pavillon

Price: €134.02
Rating: 4.2/5
Reviews: 4,990
Age: 15y ago

Amazon Basics Event Gartenpavillon/Strand-Sonnenschutz 3 65 x 3 65 m Hellgrün

Price: €101.68
Rating: 4.2/5
Reviews: 768
Age: 5y ago

Coleman Event Shelter Pro XL 4.5 x 4.5m

Price: €177.25
Rating: 4.3/5
Reviews: 516
Age: 11y ago

Coleman Event Shelter M Pavillon

Price: €125.29
Rating: 4.2/5
Reviews: 4,990
Age: 11y ago

Newest

by launch date

Aoxun Event Shelter Pavillon mit Seitenwänden Strandzelt Partyzelt Veranstaltungszelt mit Türen und Fenstern Wasserdicht (2000 mm) UPF 50+ 3 5X 3 5X 2 3m Grau

Price: €132.59
Rating: 3.8/5
Reviews: 7
Age: 2mo ago

Skandika Pavillon Event Shelter Ascot 350 | Outdoor Gartenpavillon 230 cm Stehhöhe Sonnenschutz UPF 50+ wetterfest Regenschutz stabile Stahlstangen Sonnensegel | Partyzelt für Festival Strand

Price: €144.55
Rating: 4.2/5
Reviews: 17
Age: 2y ago

East Oak Pop Up Zelt Pavillon 3×3m Wurfzelt Große für 4-6 Personen Gazebo für Camping Garten Terrasse Stoffe Wasserdicht UPF 50+ UV Schutz 360 Belüftung Anti Moskito mit Tragetasche Beige

Price: €122.67
Rating: 4.4/5
Reviews: 1,882
Age: 2y ago

Outsunny Event Shelter 3 5 x 3 5m Pavillon mit Haken Tür Wasserabweisend Winterfest Gartenpavillon Partyzelt Sonnenschutz für Camping Garten Festivals Cremeweiß

Price: €55.36
Rating: 3.9/5
Reviews: 35
Age: 2y ago

Outsunny Event Shelter 3 5 x 3 5m Pavillon mit Haken Tür Regenschutz mit Stabilen Stahlstangen Gartenpavillon mit UV- Schutz Partyzelt Sonnenschutz für Camping Garten Festivals Blau

Price: €55.13
Rating: 3.9/5
Reviews: 35
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Coleman70%
Amazon Basics10%
Skandika3%
Outsunny3%
Swing & Harmonie2%
pro.tec2%
Open — no brand owns it (5 brands, 9%)

Coleman Event Shelter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR0.8%Products20Brands11Top 5 Brands89%OOS Rate0.0%Rating4.2★Reviews1,311Avg BSR#205

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Top Coleman Event Shelter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coleman event shelter22K/yr +460.7%1.2% conv.
event shelter15K/yr +420.4%0.5% conv.
kuppelpavillon11K/yr +354.4%0.2% conv.
shelter pavillon9K/yr >1,000%0.3% conv.
coleman event shelter xl7K/yr +508.9%2.8% conv.
shelter zelt5K/yr +81.8%0.2% conv.
aufblasbares pavillon5K/yr +105.1%0.0% conv.
coleman pavillon6K/yr +199.7%0.8% conv.
coleman shelter4K/yr +218.2%0.7% conv.
event pavillon5K/yr +181.3%0.1% conv.

What reviews say buyers love and hate about Coleman Event Shelter

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Montage/Installation25%

“Macht was es soll,einfach aufzubauen,robust und eine tolle Höhe”

Qualität insgesamt20%

“Super Qualität”

beworben Vs Tatsächliches Produkt10%

“Genau, was wir wollten”

Gesamtgröße7%

“Passen locker 15 Mann drunter”

Design insgesamt7%

“Der Pavillion wäre sicher toll aufgebaut”

What buyers complain about

87% of reviews

Haltbarkeit28%

“Riss in der Plane nach 2 Monaten”

Montage/Installation21%

“Das Zusammenlegen verlief im ersten Anlauf (wie bei jedem Pup-Up-Zelt) noch etwas holprig.”

Qualität insgesamt10%

“Qualität stellt sich erst am WE heraus”

Preis-Leistungs-Verhältnis9%

“Ein teurer Spaß”

Gesamtgröße5%

“Ok, etwas kurz”

Coleman Event Shelter return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

31%

2Defekt Material/Teile

15%

3Montage/Installation

14%

4Gewicht schwer

5Qualität insgesamt

Common Coleman Event Shelter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coleman Event Shelter 48/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +331.1% over the last 90 days.