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Coleman Event Shelter

Fail

Buyers convert on only 0.8% of searches, so Coleman Event Shelter is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 58
Market size
€81K/yr91K searches / yr
90-day growth
+331.1%search demand this quarter
Competition
62%top-5 click share · 11 brands · 46 sellers

Flapen Score

Coleman Event Shelter against its category

The dotted line is the Garten average. Past it, Coleman Event Shelter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coleman Event Shelter market on Amazon at a glance

Shoppers on Amazon Germany searched for Coleman Event Shelter 91K times last year and spent an estimated €81K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +331.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+331.1%
Conversion, latest week
0.8%
Market size, estimated
€81Ka year
Peak month
July2.9× the quietest month
Top search term
coleman event shelter22K searches a year

02 · Price

A sale here is worth €117.05.

Listings sell for €117.05 on average, from €24.64 to €202.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €117.05 that is €0 to €12K a year per listing.

Average price
€117.05above the $15 to $100 sweet spot
Price range
€24.64–€202.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Gartenmöbel & Zubehör. It carries 1,311 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#205in Gartenmöbel & Zubehör
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
1,311per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Coleman Event Shelter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

46

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

9%

  • Coleman70%
  • Amazon Basics10%
  • Skandika3%
  • Outsunny3%
  • Swing & Harmonie2%
  • pro.tec2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Coleman Event Shelter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Coleman Event Shelter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coleman event shelter22K/yr
  • event shelter15K/yr
  • kuppelpavillon11K/yr
  • shelter pavillon9K/yr
  • coleman event shelter xl7K/yr
  • shelter zelt5K/yr
  • aufblasbares pavillon5K/yr
  • coleman pavillon6K/yr
  • coleman shelter4K/yr
  • event pavillon5K/yr

Reviews and returns

What reviews say buyers love and hate about Coleman Event Shelter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Montage/Installation”
28%of negative reviews mention “Haltbarkeit”
3.6%of orders come back
“Riss in der Plane nach 2 Monaten”
A buyer, on “Haltbarkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coleman Event Shelter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data