Chlor
PassChlor scores 65 out of 100, a Pass. Shoppers spend an estimated $491K a year here, search demand grew +775.3% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 65 / 100Top 20% of 2,017 Garten niches · +7 vs the category median of 5865
- Market size
- €491K/yr194K searches / yr
- 90-day growth
- +775.3%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 27 sellers
Flapen Score
Chlor against its category
The dotted line is the Garten average. Past it, Chlor is stronger. Inside it, weaker.
Market
The Chlor market on Amazon at a glance
Shoppers on Amazon Germany searched for Chlor 194K times last year and spent an estimated €491K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +775.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €491K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- +775.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- €491Ka year
- Peak month
- July24.6× the quietest month
- Top search term
- chlor flüssig für pool67K searches a year
02 · Price
A sale here is worth €32.33.
Listings sell for €32.33 on average, from €9.87 to €80.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €32.33 that is €24K to €32K a year per listing.
- Average price
- €32.33inside the $15 to $100 sweet spot
- Price range
- €9.87–€80.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €24K–€32K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Pools, Gartensaunas & Badewannen mit Sprudelfunktion. It carries 1,504 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 19%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Pools, Gartensaunas & Badewannen mit Sprudelfunktion
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,504per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Chlor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Höfer Chemie Chlor Flüssig 1 x 25 kg - Pool Flüssigchlor mit 13 bis 15% Aktivchlorgehalt zur Poolpflege und Wasserdesinfektion - Made in Germany
- Price
- €42.84
- Rating
- 4.7/5
- Reviews
- 2,890
- Age
- 11y ago

Höfer Chemie 6 x 1 kg Chlor flüssig in handlicher Flasche - wirkt schnell und zuverlässig für Pool & Schwimmbad
- Price
- €19.02
- Rating
- 4.2/5
- Reviews
- 914
- Age
- 14y ago

ABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago

HERRLAN Chlor flüssig 13% 10 Liter Gebinde 13 Kg Netto - Unstabilisiert & frei von Cyanursäure - Profi-Wasserdesinfektion für Pool SwimSpa & Whirlpool - Made in Germany
- Price
- €29.12
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 4y ago

Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Trending
estimated 90-day click momentum
HERRLAN Chlor flüssig 13% 10 Liter Gebinde 13 Kg Netto - Unstabilisiert & frei von Cyanursäure - Profi-Wasserdesinfektion für Pool SwimSpa & Whirlpool - Made in Germany
- Price
- €29.12
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 4y ago

Höfer Chemie 2 x 12 5 kg Pool Flüssigchlor BAYZID - mit 13 bis 15% Aktivchlorgehalt zur Poolpflege und Wasserdesinfektion - Made in Germany
- Price
- €45.06
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 8y ago

Höfer Chemie 15 x 1 kg Chlor flüssig in handlicher Flasche - wirkt schnell und zuverlässig für Pool & Schwimmbad
- Price
- €32.51
- Rating
- 4.2/5
- Reviews
- 914
- Age
- 6y ago

ABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago

Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Newest
by launch date
ABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago

PROFI-Clean Chlor 13% Aktivchlor Flüssig 25 Kg / 20 Liter Kanister | Poolreinigung & Wasserdesinfektion Für Pool Whirlpool und Schwimmbad
- Price
- €37.34
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

IBA 25 kg Chlorin Liquid Flüssigchlor stabilisiert 13% Aktivchlor Pool Chlor DIN
- Price
- €37.27
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago

AGUALEVE Poolklar 1l *NEU* Kristallklar 2.0 Formel für perfektes Poolwasser Pools Whirlpools Planschbecken Markenqualität Made in Germany für 200.000 Poolwasser mit Note 1 2 getestet
- Price
- €19.20
- Rating
- 4.3/5
- Reviews
- 695
- Age
- 2y ago

Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
27
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
6%
- Höfer Chemie55%
- ABACUS12%
- HERRLAN PSM12%
- Veddelholzer7%
- Söll5%
- IBA3%
- Open — no brand owns it (3 brands, 6%)
Demand
Chlor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.6×
Search terms
Top Chlor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chlor flüssig für pool67K/yr
- flüssig chlor24K/yr
- chlor flüssig19K/yr
- pool chlor flüssig13K/yr
- flüssigchlor für pool10K/yr
- chlor pool flüssig8K/yr
- natriumhypochlorit12K/yr
- flüssig chlor pool7K/yr
- chlor für pool flüssig4K/yr
- flüssiges chlor für pool4K/yr
Reviews and returns
What reviews say buyers love and hate about Chlor
We read the reviews and the return reasons for every product selling here.
“Leider unwirksam”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chlor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









