Chlor
Chlor shows demand growing +775.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 2,017 Garten niches · +7 vs the category median of 58
Is Chlor profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Chlor is a €491K/yr Amazon Germany market (194K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Chlor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +775.3% over the last 90 days and 7.8% of searches end in a purchase.
€491K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Chlor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Höfer Chemie Chlor Flüssig 1 x 25 kg - Pool Flüssigchlor mit 13 bis 15% Aktivchlorgehalt zur Poolpflege und Wasserdesinfektion - Made in Germany
- Price
- €42.84
- Rating
- 4.7/5
- Reviews
- 2,890
- Age
- 11y ago
Höfer Chemie 6 x 1 kg Chlor flüssig in handlicher Flasche - wirkt schnell und zuverlässig für Pool & Schwimmbad
- Price
- €19.02
- Rating
- 4.2/5
- Reviews
- 914
- Age
- 14y ago
ABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago
HERRLAN Chlor flüssig 13% 10 Liter Gebinde 13 Kg Netto - Unstabilisiert & frei von Cyanursäure - Profi-Wasserdesinfektion für Pool SwimSpa & Whirlpool - Made in Germany
- Price
- €29.12
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 4y ago
Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Trending
90-day click momentumHERRLAN Chlor flüssig 13% 10 Liter Gebinde 13 Kg Netto - Unstabilisiert & frei von Cyanursäure - Profi-Wasserdesinfektion für Pool SwimSpa & Whirlpool - Made in Germany
- Price
- €29.12
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 4y ago
Höfer Chemie 2 x 12 5 kg Pool Flüssigchlor BAYZID - mit 13 bis 15% Aktivchlorgehalt zur Poolpflege und Wasserdesinfektion - Made in Germany
- Price
- €45.06
- Rating
- 4.6/5
- Reviews
- 1,680
- Age
- 8y ago
Höfer Chemie 15 x 1 kg Chlor flüssig in handlicher Flasche - wirkt schnell und zuverlässig für Pool & Schwimmbad
- Price
- €32.51
- Rating
- 4.2/5
- Reviews
- 914
- Age
- 6y ago
ABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago
Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Newest
by launch dateABACUS Flüssigchlor 1315% | 5L Kanister | Poolchlor zur Desinfektion von Pool & Schwimmbad | Hochwirksames Aktivchlor für klare Wasserqualität | Für Dauerchlorung und Stoßchlorung
- Price
- €29.86
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago
PROFI-Clean Chlor 13% Aktivchlor Flüssig 25 Kg / 20 Liter Kanister | Poolreinigung & Wasserdesinfektion Für Pool Whirlpool und Schwimmbad
- Price
- €37.34
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
IBA 25 kg Chlorin Liquid Flüssigchlor stabilisiert 13% Aktivchlor Pool Chlor DIN
- Price
- €37.27
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
AGUALEVE Poolklar 1l *NEU* Kristallklar 2.0 Formel für perfektes Poolwasser Pools Whirlpools Planschbecken Markenqualität Made in Germany für 200.000 Poolwasser mit Note 1 2 getestet
- Price
- €19.20
- Rating
- 4.3/5
- Reviews
- 695
- Age
- 2y ago
Veddelholzer Poolklar 0 5 L für kristallklares Wasser in Pool Whirlpool Planschbecken. Wirksam gegen trübes Wasser geeignet für alle Filterarten und Systeme
- Price
- €13.27
- Rating
- 4.3/5
- Reviews
- 2,407
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
27
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Höfer Chemie55%
- ABACUS12%
- HERRLAN PSM12%
- Veddelholzer7%
- Söll5%
- IBA3%
- Open — no brand owns it (3 brands, 6%)
Chlor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.6×
Top Chlor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chlor flüssig für pool67K/yr
- flüssig chlor24K/yr
- chlor flüssig19K/yr
- pool chlor flüssig13K/yr
- flüssigchlor für pool10K/yr
- chlor pool flüssig8K/yr
- natriumhypochlorit12K/yr
- flüssig chlor pool7K/yr
- chlor für pool flüssig4K/yr
- flüssiges chlor für pool4K/yr
What reviews say buyers love and hate about Chlor
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Top Produkt”
“Erfüllt seinen Zweck”
“Super Produkt zum Top Preis”
“Einfache Handhabung”
“Wirkt wunderbar im Pool”
What buyers complain about
78% of reviews“Leider unwirksam”
“Da half dann nur noch das Wasser komplett ablassen”
“Chlor Flüssig”
“Das Produkt hält leider sein Versprechen nicht”
“Die Filteranlage lief tagelang”
Chlor return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chlor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
