canna
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great162.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great€21.38avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good€2.17–€120.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Market size
Bad€86K€86K/yr · 58K searches
According to Flapen's Amazon Germany niche tracking, canna is a €86K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
canna market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €53K–€64K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #1,467
- Page quality
- 0%
- Prime
- 13%
- Sponsored
- 73%
- Out of stock
- 14.2%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
51
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
27%
- CANNA23%
- BALDUR Garten16%
- DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND12%
- Generisch11%
- ELITE BBQ7%
- IVORYS-GARDEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 2.2×
Top canna search terms
- canna27K/yr
- canna dünger10K/yr
- indisches blumenrohr5K/yr
- canna boost9K/yr
- indisches blumenrohr- canna4K/yr
- canna boost 1l3K/yr
Top canna products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Canna Pflanzen - Riesen Kollektion - 5 Wurzeln - Mix 5 Sorten Stauden - Echte Pflanzen aus Holland - für Garten (kein Samen en nicht winterhart)
DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND€19.243.4★132 rev
Boost Accelerator Düngemittel 1 l
CANNA€43.674.6★524 rev
Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)
Generisch€10.472.5★9 rev
BALDUR Garten 3x Canna Cleopatra Knollen in Größe I echter Geheimtipp für Kübel & Garten außergewöhnliche Blüten 2-farbige Blätter durchgehende Sommerblüte pflegeleicht dekorativ mehrjährig
BALDUR Garten€7.933.4★166 rev
BALDUR Garten 2x Canna Durban Knollen in Größe I TOP-Rarität mit orangefarbenen Blüten auffällig gestreiftes Blattlaub HIT für Kübel & Beet tropisches Flair pflegeleicht mehrjährig
BALDUR Garten€8.753.6★95 rev
Newest
by launch date
Ideale Canna Schattentolerante Premium Lange BlüTezeit GemüTliche Gartenoase Gartendekoration Seltene üBerraschend Wachsend 1knollen-I
Erdstyg€11.610 rev
Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)
Generisch€10.479 rev
Canna Rhizome/Canna Gartenbepflanzung&Winterhart Rhizome-Elegante Rhizome-Blühende Rhizome-Landschaftsgestaltung-1Rhizome-B
BNJKYUOKW€7.416 rev
Extrem winterharte Canna/Canna-Rhizom/Lange Blüte/Gartendekoration/Kältebeständige Staude-2 PCS-H
CUIKWA€19.637 rev
Canna Boost 1L mit Pipette und Messbecher Cup Blühstimulator für schnellere Blütenbildung höhere Erträge und intensives Aroma
ELITE BBQ€43.466 rev
Trending
90-day click momentumIdeale Canna Schattentolerante Premium Lange BlüTezeit GemüTliche Gartenoase Gartendekoration Seltene üBerraschend Wachsend 1knollen-I
Erdstyg€11.610.0★
Canna Picasso Blumenrohr Rhizom Blumenzwiebeln (1 Canna (Rhizom))
Blumenhandel Ullrich€2.694.1★
Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)
Generisch€10.472.5★
Canna gemischt Blumenrohr Rhizom Blumenzwiebeln (5 Canna (Rhizom))
Blumenhandel Ullrich€11.134.0★
FLORIUM - Riesen Canna Charm Kollektion (5 pflanzen) | Große Exklusivmischung aus Holland | 5 Sorten | Echte Mehrjährig Stauden Dekoration für Garten Balkon (keine Samen nicht winterhart)
Florium€19.113.1★
What buyers say about canna
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gute Qualität, schnelle Lieferung”
“guter Preis”
“Super für unsere pflanzen”
“Die Blätter wirken kräftiger”
“Macht sauber”
“Passt”
“Die Pflanzen sehen wieder richtig satt grün und gesund aus”
“Man bekommt das, was man bestellt hat”
“Es ist auch recht ergiebig – man braucht nicht viel”
What buyers complain about
“Poor Canna quality”
“Calla kommt nicht”
“Schade um das Geld”
“Etwas klein geraten”
“Andernfalls reagieren sie miteinander und erzielen nicht die gewünschte Wirkung”
“Total unnötig für vertrocknete Rhizome”
“Beschreibung unverständlich”
Top return reasons
Common questions
- Is canna profitable to sell on Amazon Germany?
- The niche generates €86K/yr across 40 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Worth a look (67/100).
- How competitive is the canna niche?
- 19 brands and 51 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in canna?
- Top complaints mined from reviews: Qualität insgesamt, Pflanzenwachstum, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for canna peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the canna niche?
- Listings span €2.17–€120.36; the average listing price is €21.38 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.