Is burger profitable to sell on Amazon Germany?

The niche generates €151K/yr across 35 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the burger niche?

25 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in burger?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Rost/Korrodieren. The return rate is 0.8%.

When does demand for burger peak?

Demand peaks in May–Jun–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the burger niche?

Listings span €10.89–€71.63; the average listing price is €29.60 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.

burger

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.60

avg listing price — sweet spot $15–$100

Price range

Great€10.89–€71.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great219.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+36.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay€151K

€151K/yr · 158K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, burger is a €151K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

burger market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €118K–€148K; units × avg price
Conversion rate: 3.2%
Avg BSR: #381
Page quality: 0%
Prime: 91%
Sponsored: 97%
Out of stock: 15.4%
Avg brand age: 33 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

44%

Top 20: 86%

Open market

32%

BergVibes20%
DREIBERG13%
Havenhaus11%
SMASHERS10%
COARJAP8%
Pukpu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top burger search terms

smash burger set98K/yr +29.3%3.3% conv.
burger set30K/yr +36.8%2.3% conv.
burger smasher set8K/yr +29.1%2.8% conv.
smashburger set5K/yr +94.7%4.9% conv.
burger grill set4K/yr +161.7%2.6% conv.
burger set grill5K/yr +103.5%3.2% conv.
smashed burger set4K/yr +35.3%3.1% conv.
burgerset3K/yr +38.6%2.5% conv.

All search terms

Top burger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SMASHERS Smash Burger Set Burger Smasher Set mit Burgerpresse Grillspachtel Pfannenwender & Burgerglocke - Inkl. E-Book mit Smash Burger Rezepten & Burgerpapier (6-TLG.)

SMASHERS€30.494.8★132 rev

BERGVIBES Smash Burger Set 6 TLG. aus Edelstahl für Plancha 2 Burgerglocken Burgerpresse Smasher Pattywender Grillzange Burger Smasher Set das ideale Geschenkset (Exklusive)

BergVibes€34.674.3★36 rev

DREIBERG Smash Burger Set aus Edelstahl für Plancha Gasgrill Teppanyaki inkl. Grillspachtel Set Burgerpapier Schmelzglocke Grillpresse Gewürzstreuer und Rezeptbuch (7-TLG.)

DREIBERG€32.964.9★29 rev

BERGVIBES Burger Smasher 3tlg. Smash Burgerpresse. aus Edelstahl Grillspachtel Set Smash Burger Set Plancha Spachtel Set Smasher Smashed Burger Presse

BergVibes€24.184.2★70 rev

Smash Burger Set Edelstahl I Perfekte Smash Burger zu Hause I Burger Set 5-teilig mit Burger Smasher Burgerglocken und Teppanyaki Spachteln I Smash Burgerpresse I Burger Zubehör Set

Havenhaus€31.374.9★21 rev

Newest

by launch date

Grillplatte Edelstahl [40x30cm] Set XXL mit umfassendem Smash Burger Zubehör | 6-teilig Premium Set Plancha Burgerpresse Burgerglocke& Grillspachtel I Smash Burger Set für Zuhause

Havenhaus€70.63252 rev

3mo ago

Smash Burger Set Edelstahl I Perfekte Smash Burger zu Hause I Burger Set 5-teilig mit Burger Smasher Burgerglocken und Teppanyaki Spachteln I Smash Burgerpresse I Burger Zubehör Set

Havenhaus€31.3721 rev

3mo ago

Plancha Smash Burger Set Edelstahl XXL I Komplettset für den Grill mit Grillplatte 4mm und Smash Burger Set I Plancha Zubehör Burger Grill Set I Burger Smasher Set I Burger Zubehör

Havenhaus€71.6315 rev

3mo ago

Burger Set Grill Starter 4-teiliges Burger Smasher Smashed Set mit Smash Burgerpresse Burgerglocke und Grillspachtel Zubehör Set Edelstahl 304 Lebensmittelecht - Burger Geschenkset

COARJAP€22.495 rev

4mo ago

Smash Burgerpresse Set Premium - 7-teilig - Burger Smasher Set Grill aus Edelstahl 304-2 Burgerglocken Grillspachtel Set Gewürzstreuer + 60 Antihaftpapier - Smashed Grill Zubehör Burger

COARJAP€33.548 rev

6mo ago

What buyers say about burger

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt37%

“Top Produkte”

Preis-Leistungs-Verhältnis11%

“Top Set zu einem sehr fairen Preis”

Grillen10%

“Grill”

Materialqualität6%

“Perfekte Material Ausführung”

Stärke4%

“Das Material fühlt sich robust und langlebig an – keine billigen Kunststoffteile”

Geschenk Zweck4%

“Geschenk”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet”

Einfache Reinigung3%

“leicht zu reinigen”

Benutzerfreundlichkeit3%

“liegen angenehm in der Hand.”

Gesamtgröße3%

“Passt”

What buyers complain about

Qualität insgesamt18%

“Das Produkt weist Verarbeitungsmängel auf”

Haltbarkeit7%

“einmal runtergefallen, Beule drin”

Rost/Korrodieren7%

“Rostet”

Materialqualität6%

“Material enttäuscht etwas”

Grillen4%

“Es wirkt ein bisschen so, als hätte der Hersteller einfach wahllos Grillwerkzeug in eine Box geworfen”

Dicke4%

“dünn”

Holzqualität4%

“Mir hätte Holz besser gefallen”

Gesamtgröße4%

“Die Burgerpresse ist etwas klein geraten”

Preis-Leistungs-Verhältnis2%

“teuer”

Heizung2%

“Der Silikongriff wird nicht heiß”

Top return reasons

Qualität insgesamt22%

Gesamtgröße19%

Grillen10%

Defekt Material/Teile10%

beworben Vs Tatsächliches Produkt5%

Materialqualität5%

Rost/Korrodieren4%

Haftung/Klebrigkeit3%

Design insgesamt3%

Preis-Leistungs-Verhältnis3%

Common questions

Is burger profitable to sell on Amazon Germany?: The niche generates €151K/yr across 35 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the burger niche?: 25 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in burger?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Rost/Korrodieren. The return rate is 0.8%.
When does demand for burger peak?: Demand peaks in May–Jun–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the burger niche?: Listings span €10.89–€71.63; the average listing price is €29.60 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.

burger

burger market data

Competition & brand share

Demand & seasonality

Top burger search terms

Top burger products on Amazon

Top sellers

Newest

Trending

What buyers say about burger

What buyers love

What buyers complain about

Top return reasons

Common questions

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