Broil King
a concentrated shelf (top 5 take 100% of clicks) — Broil King doesn't clear our bar today.
Flapen Score
Ranks 1,848 of 2,017 Garten niches · −16 vs the category median of 58
Is Broil King profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Broil King is a €29K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Broil King: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +107.0% over the last 90 days and 1.7% of searches end in a purchase.
€29K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 5 products
Top Broil King products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Broil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago
Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago
RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago
Grillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago
GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
Trending
90-day click momentumBroil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago
Grillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago
RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago
Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago
GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
Newest
by launch dateGrillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago
Broil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago
Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago
GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
53
Top-5 brand share
95%
Top 20: 95%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Broil King72%
- Grillfürst13%
- RÖSLE7%
- --5%
- GEFU4%
Broil King demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Broil King search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- broil king37K/yr
- broil king grillzange19K/yr
- broil king zubehör12K/yr
- grillzange broil king6K/yr
- broil king baron4K/yr
- broil king grillzange imperial 2.02K/yr
- broil king imperial grillzange2K/yr
- broilking2K/yr
What reviews say buyers love and hate about Broil King
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“SUPER WARE”
“Super Reinigungsleistung”
“Ideal für eine großen Grill”
“Top Produkt zum besten Preis”
“Macht was sie soll”
What buyers complain about
88% of reviews“Ok. Na ja - gewöhnungsbedürftigter Mechanismus”
“Mit Abstand das Schlimmste was ich je Grilltechnisch bestellt habe”
“Müll”
“leider für mich zu groß”
“Design-Fehler”
Broil King return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Broil King questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
