Broil King
FailThe top 5 products take 100% of clicks, so Broil King is a Fail.
- Flapen Score
- 42 / 100Ranks 1,848 of 2,017 Garten niches · −16 vs the category median of 5842
- Market size
- €29K/yr97K searches / yr
- 90-day growth
- +107.0%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 53 sellers
Flapen Score
Broil King against its category
The dotted line is the Garten average. Past it, Broil King is stronger. Inside it, weaker.
Market
The Broil King market on Amazon at a glance
Shoppers on Amazon Germany searched for Broil King 97K times last year and spent an estimated €29K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +107.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +107.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €29Ka year
- Top search term
- broil king37K searches a year
02 · Price
A sale here is worth €18.00.
Listings sell for €18.00 on average, from €9.06 to €31.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €18.00 that is €2K to €5K a year per listing.
- Average price
- €18.00inside the $15 to $100 sweet spot
- Price range
- €9.06–€31.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #13 within Grills & Zubehör. It carries 775 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 60%
- Out of stock, average day
- 3.4%
- Average rank
- #13in Grills & Zubehör
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 775per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Broil King products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Broil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago

Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago

RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago

Grillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago

GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
Trending
estimated 90-day click momentum
Broil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago

Grillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago

RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago

Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago

GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago
Newest
by launch date
Grillbürste HAZENS Grill Reinigungsbürste Edelstahl Schaber dichte Edelstahlborsten Extra Langer PP Griff für Gasgrill Holzkohlegrill Kugelgrill Elektrogril Grillrost
- Price
- €9.06
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago

Broil King 64112 Zange Imperial SS Silber Schwarz
- Price
- €31.27
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 3y ago

Grillfürst Premium Edelstahl Grillzange - BBQ Grillzange mit Spatelkopf - Grillwerkzeug mit Ösen zum Aufhängen
- Price
- €18.75
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 4y ago

GEFU Grillzange BBQ Edelstahlzange mit Antirutsch-Griff flacher Vorderkante & Fettablaufschlitz mit praktischer Verriegelung & Aufhängeöse - 42 5 cm Länge
- Price
- €14.22
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 4y ago

RÖSLE Premium Barbecue-Grillzange Hochwertige Grillzange mit großer Wendefläche patentiertes Verschlusssystem Edelstahl 18/10 spülmaschinengeeignet Silberfarben
- Price
- €16.69
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
53
Est. top-5 brand share
95%
Top 20: 95%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Broil King72%
- Grillfürst13%
- RÖSLE7%
- --5%
- GEFU4%
Demand
Broil King search demand
Weekly searches over the year. Pick a range.
Search terms
Top Broil King search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- broil king37K/yr
- broil king grillzange19K/yr
- broil king zubehör12K/yr
- grillzange broil king6K/yr
- broil king baron4K/yr
- broil king grillzange imperial 2.02K/yr
- broil king imperial grillzange2K/yr
- broilking2K/yr
Reviews and returns
What reviews say buyers love and hate about Broil King
We read the reviews and the return reasons for every product selling here.
“Ok. Na ja - gewöhnungsbedürftigter Mechanismus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Broil King questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









