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Blumen

Pass

Blumen scores 65 out of 100, a Pass. Shoppers spend $538K a year here, demand is soft, at -19.7% this quarter, and returns run at 0.7% of orders.

Flapen Score
65
65 / 100
Top 20% of 2,017 Garten niches · +7 vs the category median of 58
Market size
€538K/yr1.8M searches / yr
90-day growth
-19.7%search demand this quarter
Competition
25%top-5 click share · 47 brands · 250 sellers

Flapen Score

Blumen against its category

The dotted line is the Garten average. Past it, Blumen is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blumen market on Amazon at a glance

Shoppers on Amazon Germany searched for Blumen 1.8M times last year and spent an estimated €538K. The top 5 brands take 42% of clicks. Demand peaks in Feb–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €538K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.4%
Market size, estimated
€538Ka year
Peak month
February2.5× the quietest month
Top search term
blumen557K searches a year

02 · Price

A sale here is worth €21.68.

Listings sell for €21.68 on average, from €6.38 to €75.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €21.68 that is €5K to €11K a year per listing.

Average price
€21.68inside the $15 to $100 sweet spot
Price range
€6.38–€75.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #91 within Blumen & Pflanzen. It carries 1,300 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
67%
Out of stock, average day
9.2%
Average rank
#91in Blumen & Pflanzen
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,300per listing
Listings tracked
88

04 · Newcomers

Amazon counts 5 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blumen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

€0€11K€22K€32K€43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

250

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

25%

Top 20: 57%

Open market

54%

  • Blume Ideal21%
  • Dominik Blumen und Pflanzen9%
  • QHHENTOO4%
  • MAMAMIKO4%
  • Yamonic4%
  • Sunia4%

Demand

Blumen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.5×

Search terms

Top Blumen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blumen557K/yr
  • rosen232K/yr
  • blumenstrauß229K/yr
  • rose218K/yr
  • ewige rose162K/yr
  • blumenstrauß echte blumen70K/yr
  • flowers70K/yr
  • blume62K/yr
  • blumen muttertag10K/yr
  • flower38K/yr

Reviews and returns

What reviews say buyers love and hate about Blumen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

beworben Vs Tatsächliches Produkt19%−0.20

nicht mal annähernd wie abgebildet

Produktfoto leider unrealistisch

Viel weniger Blumen als angegeben

Preis-Leistungs-Verhältnis14%−0.09

Schade ums Geld

der Preis für die Menge ist einfach nur lächerlich.

5 Euro Artikel

Qualität insgesamt12%+0.18

Müll, für den Preis fehlende Teile sind unmöglich

Schlechte qualtität und defekt angekommen ging zurück

Absolut Billig

Gesamtgröße9%−0.04

Kleiner als erwartet

Stattdessen wirkt er vergleichsweise klein und eher durchschnittlich

das Glas war auch locker.

Geruch5%−0.06

stinkt

Stinkt etwas

von Duft keine Spur.

Love

Geschenk Zweck34%+3.60

Perfect als Geschenk

Valentinstag

Geschenke

Qualität insgesamt17%+0.18

Super Produkt

TOP Qualität, gerne wieder, rasante Lieferung

Auch sehr schön verarbeitet

beworben Vs Tatsächliches Produkt6%−0.20

genau so wi am Foto.

Besser als erwartet

Er entspricht sowohl der Abbildung als auch der Beschreibung und damit auch meinen Erwartungen

Preis-Leistungs-Verhältnis6%−0.09

Preis/ Leistung super

Also okay für den Preis

Infinite money save

Haltbarkeit5%−0.01

gute Haltbarkeit

Gut verlaufen

Haltbarkeit: Verwelken nie

Return

0.7% Return rate 0% Fixable by listing

Gesamtgröße20%▆▄▇█▆▇

Kleiner als erwartet

Stattdessen wirkt er vergleichsweise klein und eher durchschnittlich

das Glas war auch locker.

Qualität insgesamt15%█▆▇▃▅▆

Müll, für den Preis fehlende Teile sind unmöglich

Schlechte qualtität und defekt angekommen ging zurück

Absolut Billig

beworben Vs Tatsächliches Produkt13%▄▇▆▅▇█

nicht mal annähernd wie abgebildet

Produktfoto leider unrealistisch

Viel weniger Blumen als angegeben

Defekt Material/Teile10%▅█▄▆▅▄
Geschenk Zweck8%▆▄▅█▅▅

Das Geschenk erweist sich als unbrauchbar

Sowas kann ich wirklich nicht verschenken

Led funktioniert nicht sehr schlechtes Muttertagsgeschenk

FAQ

Common Blumen questions

Answered from the same tracked data.