Blähton
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Blähton is a Maybe.
- Flapen Score
- 54 / 100Ranks 1,268 of 2,017 Garten niches · −4 vs the category median of 5854
- Market size
- €573K/yr562K searches / yr
- 90-day growth
- +39.0%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 27 sellers
Flapen Score
Blähton against its category
The dotted line is the Garten average. Past it, Blähton is stronger. Inside it, weaker.
Market
The Blähton market on Amazon at a glance
Shoppers on Amazon Germany searched for Blähton 562K times last year and spent an estimated €573K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €573K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- +39.0%
- Conversion, latest week
- 8.6%
- Market size, estimated
- €573Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- blähton238K searches a year
02 · Price
A sale here is worth €11.81.
Listings sell for €11.81 on average, from €3.84 to €29.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At €11.81 that is €30K to €35K a year per listing.
- Average price
- €11.81under the $15 to $100 sweet spot
- Price range
- €3.84–€29.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €30K–€35K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #7 within Hydroponik. It carries 3,089 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 71%
- Out of stock, average day
- 4.5%
- Average rank
- #7in Hydroponik
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,089per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Blähton products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westland Tongranulat 5 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €5.35
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago

Floragard Blähton Tongranulat 50 L natürliches Drainagematerial & Hydrokultursubstrat für Töpfe Kübel Zimmerpflanzen & Pflanzkästen verhindert Staunässe sorgt für Gute Belüftung
- Price
- €16.79
- Rating
- 4.7/5
- Reviews
- 1,794
- Age
- 8y ago

COMPO BIO GRANUPLANT Drainage- und Pflanzgranulat 100% natürlicher Bimsstein nachhaltige Alternative zu Blähton 10 Liter
- Price
- €9.27
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago

LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago

Westland Tongranulat 10 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
Trending
estimated 90-day click momentum
Floragard Blähton Tongranulat zur Drainage 25 L Hydrokultursubstrat
- Price
- €12.63
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 9y ago

Westland Tongranulat 10 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago

OPPENHÄUSER Blähton 15L: Tongranulat 4-16 mm für Garten Drainage und Hydrokultur in Pflanztöpfen Zimmerpflanzen für innen und außen
- Price
- €13.57
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 12y ago

LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago

Westland Tongranulat 25 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €13.22
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
Newest
by launch date
Blähton 80L Pflanzsubstrat für Hydrokultur Pflanzton Körnung 8-16mm Tongranualt Substrat für Hydrokulturpflanzen Drainagematerial und Bodenverbesserer
- Price
- €29.36
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago

LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago

COMPO BIO GRANUPLANT Indoor Pflanzengranulat - 100% natürliches Pflanzengranulat aus Bimsstein - Körnung von 2-5 mm - 6 L
- Price
- €8.28
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 2y ago

COMPO BIO GRANUPLANT Drainage- und Pflanzgranulat 100% natürlicher Bimsstein nachhaltige Alternative zu Blähton 10 Liter
- Price
- €9.27
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago

Browin 749950 Leca Tonkiesel 10-20 mm 4 l braun
- Price
- €3.84
- Rating
- 4.7/5
- Reviews
- 1,447
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
11%
- Westland30%
- Floragard21%
- Compo15%
- LERAVA9%
- OPPENHÄUSER9%
- Browin6%
- Open — no brand owns it (5 brands, 11%)
Demand
Blähton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Search terms
Top Blähton search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blähton238K/yr
- blähton für drainage43K/yr
- blähton für pflanzen68K/yr
- tongranulat38K/yr
- drainage pflanzen15K/yr
- pflanzgranulat18K/yr
- tongranulat für pflanzen draußen9K/yr
- granulat zimmerpflanzen18K/yr
- granulat18K/yr
- tonkugeln pflanzen14K/yr
Reviews and returns
What reviews say buyers love and hate about Blähton
We read the reviews and the return reasons for every product selling here.
“Tonkugeln sind allerdings recht gross.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blähton questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









