Blähton
Blähton shows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Ranks 1,268 of 2,017 Garten niches · −4 vs the category median of 58
Is Blähton profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Blähton is a €573K/yr Amazon Germany market (562K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Blähton: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +39.0% over the last 90 days and 8.6% of searches end in a purchase.
€573K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top Blähton products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Westland Tongranulat 5 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €5.35
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
Floragard Blähton Tongranulat 50 L natürliches Drainagematerial & Hydrokultursubstrat für Töpfe Kübel Zimmerpflanzen & Pflanzkästen verhindert Staunässe sorgt für Gute Belüftung
- Price
- €16.79
- Rating
- 4.7/5
- Reviews
- 1,794
- Age
- 8y ago
COMPO BIO GRANUPLANT Drainage- und Pflanzgranulat 100% natürlicher Bimsstein nachhaltige Alternative zu Blähton 10 Liter
- Price
- €9.27
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago
LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago
Westland Tongranulat 10 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
Trending
90-day click momentum
Floragard Blähton Tongranulat zur Drainage 25 L Hydrokultursubstrat
- Price
- €12.63
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 9y ago
Westland Tongranulat 10 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
OPPENHÄUSER Blähton 15L: Tongranulat 4-16 mm für Garten Drainage und Hydrokultur in Pflanztöpfen Zimmerpflanzen für innen und außen
- Price
- €13.57
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 12y ago
LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago
Westland Tongranulat 25 l Pflanzgranulat ideal für Hydrokultur Drainage Substrat ohne chemische Zusätze für Innen- und Außenbereich
- Price
- €13.22
- Rating
- 4.7/5
- Reviews
- 7,225
- Age
- 8y ago
Newest
by launch date
Blähton 80L Pflanzsubstrat für Hydrokultur Pflanzton Körnung 8-16mm Tongranualt Substrat für Hydrokulturpflanzen Drainagematerial und Bodenverbesserer
- Price
- €29.36
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
LERAVA Blähton (1L) Tongranulat für Zimmerpflanzen & Hydrokultur pH-neutraler Pflanzenton für optimale Drainage Ideal als Drainageschicht oder dekoratives Tongranulat für Pflanzen
- Price
- €7.36
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 2y ago
COMPO BIO GRANUPLANT Indoor Pflanzengranulat - 100% natürliches Pflanzengranulat aus Bimsstein - Körnung von 2-5 mm - 6 L
- Price
- €8.28
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 2y ago
COMPO BIO GRANUPLANT Drainage- und Pflanzgranulat 100% natürlicher Bimsstein nachhaltige Alternative zu Blähton 10 Liter
- Price
- €9.27
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago
Browin 749950 Leca Tonkiesel 10-20 mm 4 l braun
- Price
- €3.84
- Rating
- 4.7/5
- Reviews
- 1,447
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
27
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
11%
- Westland30%
- Floragard21%
- Compo15%
- LERAVA9%
- OPPENHÄUSER9%
- Browin6%
- Open — no brand owns it (5 brands, 11%)
Blähton demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Top Blähton search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blähton238K/yr
- blähton für drainage43K/yr
- blähton für pflanzen68K/yr
- tongranulat38K/yr
- drainage pflanzen15K/yr
- pflanzgranulat18K/yr
- tongranulat für pflanzen draußen9K/yr
- granulat zimmerpflanzen18K/yr
- granulat18K/yr
- tonkugeln pflanzen14K/yr
What reviews say buyers love and hate about Blähton
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Super Produkt”
“Preis - Leistung super”
“Tongranulat, super”
“Genau das richtige Produkt”
“Passt”
What buyers complain about
67% of reviews“Tonkugeln sind allerdings recht gross.”
“Sieht etwas anders aus, als auf den Fotos”
“Sehr nass”
“Nur die Farbe ist nicht schön”
“leid sehr teuer”
Blähton return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blähton questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
