Is Blähton profitable to sell on Amazon Germany?

Flapen scores Blähton 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €573K a year across 17 tracked products. Search demand grew +39.0% in the last 90 days.

How competitive is the Blähton niche on Amazon Germany?

11 brands and 27 sellers compete in Blähton on Amazon Germany. The top 5 Blähton products take 67% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Blähton?

Blähton buyers on Amazon Germany complain most about Gesamtgröße, beworben Vs Tatsächliches Produkt, and Feucht/Trocken. An estimated 0.1% of orders come back.

When does demand for Blähton peak?

Search demand for Blähton on Amazon Germany peaks in Mar–Apr–May, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Blähton niche?

Blähton sells for €11.81 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.84 to €29.36. The average product has 3,089 reviews, the count a new listing must catch up to.

Blähton

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Blähton is a Maybe.

Flapen Score: 54
54 / 100Ranks 1,268 of 2,017 Garten niches · −4 vs the category median of 58
Market size: €573K/yr562K searches / yr
90-day growth: +39.0%search demand this quarter
Competition: 67%top-5 click share · 11 brands · 27 sellers

Flapen Score

Blähton against its category

The dotted line is the Garten average. Past it, Blähton is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Blähton market on Amazon at a glance

Shoppers on Amazon Germany searched for Blähton 562K times last year and spent an estimated €573K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €573K a year.

Searches, last 12 months: 562K
Growth, 90 days vs prior 90: +39.0%
Conversion, latest week: 8.6%
Market size, estimated: €573Ka year
Peak month: May3.4× the quietest month
Top search term: blähton238K searches a year

02 · Price

A sale here is worth €11.81.

Listings sell for €11.81 on average, from €3.84 to €29.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At €11.81 that is €30K to €35K a year per listing.

Average price: €11.81under the $15 to $100 sweet spot
Price range: €3.84–€29.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 2,500–3,000
Revenue per listing a year: €30K–€35K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #7 within Hydroponik. It carries 3,089 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 71%
Out of stock, average day: 4.5%
Average rank: #7in Hydroponik
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 3,089per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Blähton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

Brand 130%
Brand 221%
Brand 315%
Brand 49%
Brand 59%
Brand 66%
Open — no brand owns it (5 brands, 11%)

Demand

Blähton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Blähton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

blähton238K/yr +38.6%7.3% conv.
blähton für drainage43K/yr +178.0%8.0% conv.
blähton für pflanzen68K/yr +0.1%8.1% conv.
tongranulat38K/yr +30.6%6.2% conv.
drainage pflanzen15K/yr +38.3%5.2% conv.
pflanzgranulat18K/yr +19.8%3.2% conv.
tongranulat für pflanzen draußen9K/yr +526.5%7.5% conv.
granulat zimmerpflanzen18K/yr -21.0%5.2% conv.
granulat18K/yr -14.5%2.6% conv.
tonkugeln pflanzen14K/yr +18.1%7.7% conv.

Reviews and returns

What reviews say buyers love and hate about Blähton

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Gesamtgröße”

0.1%of orders come back

“Tonkugeln sind allerdings recht gross.”

A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Blähton questions

Answered from the same tracked data.

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