Besen
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -7.9% this quarter, so Besen is a Maybe.
- Flapen Score
- 60 / 100Top 40% of 2,017 Garten niches · +2 vs the category median of 5860
- Market size
- €632K/yr872K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 103 sellers
Flapen Score
Besen against its category
The dotted line is the Garten average. Past it, Besen is stronger. Inside it, weaker.
Market
The Besen market on Amazon at a glance
Shoppers on Amazon Germany searched for Besen 872K times last year and spent an estimated €632K. The top 5 brands take 60% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €632K a year.
- Searches, last 12 months
- 872K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €632Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- besen405K searches a year
02 · Price
A sale here is worth €14.36.
Listings sell for €14.36 on average, from €5.19 to €35.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €14.36 that is €18K to €22K a year per listing.
- Average price
- €14.36under the $15 to $100 sweet spot
- Price range
- €5.19–€35.71
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €18K–€22K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #35 within Gartengeräte. It carries 2,713 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 73%
- Out of stock, average day
- 5.8%
- Average rank
- #35in Gartengeräte
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,713per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Besen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Besen mit abgewinkeltem Stiel Blau/Weiß
- Price
- €9.02
- Rating
- 4.3/5
- Reviews
- 2,971
- Age
- 7y ago

Vileda DuActiva Besen Set 3-TLG Stiel 2in1 Kehrset Kein Staub Aufwirbeln Mikroschaum Perfekt für Allergiker Comfort-Pack
- Price
- €18.30
- Rating
- 4.4/5
- Reviews
- 5,567
- Age
- 9y ago

Rival Besen mit umlaufender Gummierung & Teleskopstiel stahlgrau Besen & Stiel mit Besatz aus Rosshaarmischung ergonomisch geformter Teleskopbesen Kehrbesen für Drinnen & Draußen
- Price
- €9.21
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 8mo ago

JEHONN Besen und Kehrschaufelset Set mit Langem Griff 180 Grad Drehbar Kehrmaschine und Kehrschaufel Combo für Haus Büro Lobbykehr
- Price
- €20.13
- Rating
- 4.5/5
- Reviews
- 8,968
- Age
- 4y ago

Hausfelder Innenbesen 30cm Besen
- Price
- €16.62
- Rating
- 4.4/5
- Reviews
- 813
- Age
- 3y ago
Trending
estimated 90-day click momentum
ORGAFLIX Qualitäts Besen mit Stiel 28 cm mit Kantenschutz rostfreies 24 mm Gewinde Kehrbesen für Haus und Küche Besenkopf Qualitätsmischung aus Deutschland Zimmerbesen mit Besenstiel
- Price
- €23.88
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

CTIME Besen und Kehrschaufel Set 132cm Verstellbarer Langer Stiel mit 180 Grad Drehbar Kehrmaschine und Kehrschaufel Combo Für Büro Küche Flur Boden Garten und Mehr
- Price
- €16.57
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 8mo ago

Rival Besen mit umlaufender Gummierung & Teleskopstiel stahlgrau Besen & Stiel mit Besatz aus Rosshaarmischung ergonomisch geformter Teleskopbesen Kehrbesen für Drinnen & Draußen
- Price
- €9.21
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 8mo ago

Beldray 5-teiliges Kehrschaufel Set Reinigungsset Besen mit weichen Borsten Kehrschaufel Bürste Schrubber und Spülbürste Reinigungsutensilien Frühjahrsputzset Kehren weiche Griffe türkis
- Price
- €13.66
- Rating
- 4.4/5
- Reviews
- 3,515
- Age
- 9y ago

Shine Shack Hochwertiger Hexenbesen 5-Naht mit Buchenholzstiel & Holzgewinde ca. 141x34x5 cm Robuster Reisigbesen Reisstrohbesen für Garten & Hof Sorghumbesen Kehrbesen für effektive Reinigung
- Price
- €12.73
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 1y ago
Newest
by launch date
ORGAFLIX Qualitäts Besen mit Stiel 28 cm mit Kantenschutz rostfreies 24 mm Gewinde Kehrbesen für Haus und Küche Besenkopf Qualitätsmischung aus Deutschland Zimmerbesen mit Besenstiel
- Price
- €23.88
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

CTIME Besen und Kehrschaufel Set 132cm Verstellbarer Langer Stiel mit 180 Grad Drehbar Kehrmaschine und Kehrschaufel Combo Für Büro Küche Flur Boden Garten und Mehr
- Price
- €16.57
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 8mo ago

Rival Besen mit umlaufender Gummierung & Teleskopstiel stahlgrau Besen & Stiel mit Besatz aus Rosshaarmischung ergonomisch geformter Teleskopbesen Kehrbesen für Drinnen & Draußen
- Price
- €9.21
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 8mo ago

Rival Besen mit umlaufender Gummierung & Teleskopstiel türkis Besen & Stiel mit Besatz aus Rosshaarmischung ergonomisch geformter Teleskopbesen Kehrbesen für Drinnen & Draußen
- Price
- €9.21
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 11mo ago

Shine Shack Hochwertiger Hexenbesen 5-Naht mit Buchenholzstiel & Holzgewinde ca. 141x34x5 cm Robuster Reisigbesen Reisstrohbesen für Garten & Hof Sorghumbesen Kehrbesen für effektive Reinigung
- Price
- €12.73
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
103
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
35%
- Amazon Basics21%
- Vileda14%
- RIVAL14%
- JEHONN6%
- Hausfelder5%
- Novaliv5%
Demand
Besen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Besen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- besen405K/yr
- besen mit stiel242K/yr
- kehrbesen49K/yr
- broom45K/yr
- besen mit stiel innen14K/yr
- zimmerbesen15K/yr
- kehrbesen mit stiel14K/yr
- stubenbesen mit stiel10K/yr
- zimmerbesen mit stiel13K/yr
- stubenbesen11K/yr
Reviews and returns
What reviews say buyers love and hate about Besen
We read the reviews and the return reasons for every product selling here.
“Qualität ungenügend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Besen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









