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Backpinsel

prices mostly outside the sweet spot ($3.35–$13.37) — Backpinsel doesn't clear our bar today.

Flapen Score

47
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Ranks 1,686 of 2,017 Garten niches · −11 vs the category median of 58

Market size 37Growth 11Conversion 95Competition 46Returns 97Price range 0Avg price 17Brand share 72Review moat 61Quality gap 28
This niche Category average · 2,017 niches

Is Backpinsel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backpinsel is a €186K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Backpinsel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 12.7% of searches end in a purchase.

€186K

revenue / yr

Units sold / yr30K
Search volume / yr-27.5%241K
Conversion rate12.7%
Avg price€6.10

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers20 · 59
Top-5 product click share57%
Open market38%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement74%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews1,053

Top Backpinsel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€19K€28K€37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

59

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

33%

  • BGBXYX19%
  • SURDOCA15%
  • CCLKHY13%
  • ORIGINAL KAISER9%
  • saizone6%
  • WMF5%

Backpinsel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR12.7%Products23Brands20Top 5 Brands62%OOS Rate3.1%Rating4.6★Reviews1,053Avg BSR#11
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Backpinsel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backpinsel89K/yr
  • backpinsel silikon29K/yr
  • küchenpinsel21K/yr
  • silikonpinsel küche17K/yr
  • pinsel küche13K/yr
  • backpinsel spülmaschinenfest9K/yr
  • pinsel backen9K/yr
  • silikon pinsel für backen7K/yr
  • silikon backpinsel6K/yr
  • lebensmittel pinsel5K/yr

What reviews say buyers love and hate about Backpinsel

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt32%

Super Produkt

Einfache Reinigung18%

Leicht zu reinigen

beworben Vs Tatsächliches Produkt12%

Tut was es soll

Preis-Leistungs-Verhältnis9%

Preis-Leistung ok

Benutzerfreundlichkeit6%

Solider Backpinsel – einfache Handhabung, gute Kontrolle

What buyers complain about

80% of reviews
Gesamtgröße28%

Pinselfläche arg klein

Hartes Gefühl25%

Unhandlich, zu grob, zu groß

Geruch13%

Starker Geruch

Preis-Leistungs-Verhältnis7%

Schade lieber Finger weg vor allem bei dem Preis

Haltbarkeit3%

Leider verliert der Pinsel bereits nach 3 Anwendungen und nach 3 Handspülungen sehr viele Borsten sodass er nicht mehr verwendet werden kann

Backpinsel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Weiches Gefühl
19%
3Qualität insgesamt
15%
4Geruch
8%
5beworben Vs Tatsächliches Produkt
8%

Common Backpinsel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backpinsel 47/100 on Amazon Germany — Skip it. The niche generates €186K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.
Search demand for Backpinsel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.