Is backpinsel profitable to sell on Amazon Germany?

The niche generates €186K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (47/100).

How competitive is the backpinsel niche?

20 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in backpinsel?

Top complaints mined from reviews: Gesamtgröße, Hartes Gefühl, Geruch. The return rate is 0.5%.

When does demand for backpinsel peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the backpinsel niche?

Listings span €3.35–€13.37; the average listing price is €6.10 (sweet spot $15–$100). The average incumbent carries 1,053 reviews — the moat a new listing must climb.

backpinsel

Skip it

Prices mostly outside the sweet spot ($3.35–$13.37) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good1,052.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€186K

€186K/yr · 241K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€6.10

avg listing price — sweet spot $15–$100

Growth

Bad-27.5%

90-day search growth — must beat 0% to launch

Price range

Bad€3.35–€13.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, backpinsel is a €186K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

backpinsel market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: €153K–€183K; units × avg price
Conversion rate: 12.7%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 3.1%
Avg brand age: 42 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

33%

BGBXYX19%
SURDOCA15%
CCLKHY13%
ORIGINAL KAISER9%
saizone6%
WMF5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top backpinsel search terms

backpinsel89K/yr -30.4%9.3% conv.
backpinsel silikon29K/yr -28.8%10.7% conv.
küchenpinsel21K/yr -29.3%11.1% conv.
silikonpinsel küche17K/yr -16.9%10.6% conv.
pinsel küche13K/yr -25.9%13.0% conv.
backpinsel spülmaschinenfest9K/yr -31.4%10.3% conv.
pinsel backen9K/yr -31.9%13.2% conv.
silikon pinsel für backen7K/yr -35.3%12.6% conv.
silikon backpinsel6K/yr -11.7%9.0% conv.
lebensmittel pinsel5K/yr -13.9%7.1% conv.

All search terms

Top backpinsel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BGBXYX 2 Stück Backpinsel Silikon BPA-frei Küchenpinsel für Auftragen von Ölen Saucen und Marinaden für Backen Grillen Gebäck und Kochen 2 Größen (Groß und Klein)

BGBXYX€5.884.4★62 rev

SURDOCA Backpinsel Silikonpinsel Küchenpinsel kochpinsel- 8.2+10.1 BPA-freies Silikon in Lebensmittelqualität Pinsel Küche 446 (230) Wärmebeständigkeit Pinsel Backen BBQ Grillpinsel

SURDOCA€5.704.6★6,012 rev

2 Stück Silikon Backpinsel Küche Pastry Brush Grillbürste Pinsel Basting Gebäckbürste BBQ Pinsel für Grillen Gebäck Rühren Backen Kochen

CCLKHY€3.354.5★2,237 rev

Original Kaiser Classic Backpinsel-Set 2-teilig Backpinsel Naturborsten sichere Borsten-Metallfixierung Pinsel Küche Buchenholz-Griff Braun

ORIGINAL KAISER€6.034.4★1,659 rev

21cm Silikon Backpinsel Basting Gebäckbürste Grillbürste Gebäck Kochbürste Öl Backbürsten Hitzebeständige Küche Pinsel Lebensmittel Spülmaschinengeeignet Backbürste Farbe schwarz

saizone€3.414.5★4,022 rev

Newest

by launch date

BGBXYX 2 Stück Backpinsel Silikon BPA-frei Küchenpinsel für Auftragen von Ölen Saucen und Marinaden für Backen Grillen Gebäck und Kochen 2 Größen (Groß und Klein)

BGBXYX€5.8862 rev

6mo ago

RÖSLE Backpinsel PRO 2 5 cm Hochwertiger Pinsel mit PBT-Kunststoffborsten zum Einfetten und Glasieren Drahtgriff Edelstahl 18/10 silbern/weiß

RÖSLE€9.268 rev

10mo ago

8 Stück Backpinsel Silikon Silikonpinsel Hohe Temperaturbeständigkeit Grill Küche Pinsel Abnehmbar und Leicht zu Reinigen Cake Pinsel Backen Set Bequemer Griff für Backen Grillen Kochen

YunJoyous€4.2443 rev

1y ago

3er Set Backpinsel Silikon Silikonpinsel Küche 21cm Länge Extra Breiter ölpinsel 9.1/7/ 3.2cm Breiter Kochpinsel für Kochen BBQ Grillen

Zroden€8.1068 rev

1y ago

KAISER 2300669434 100% Silikon spülmaschinengeeignet Silikonpinsel hitzebeständig feine Pinselborsten für antihaftbeschichtetes Kochgeschirr Grau

Kaiser€7.2160 rev

1y ago

What buyers say about backpinsel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Produkt”

Einfache Reinigung18%

“Leicht zu reinigen”

beworben Vs Tatsächliches Produkt12%

“Tut was es soll”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung ok”

Benutzerfreundlichkeit6%

“Solider Backpinsel – einfache Handhabung, gute Kontrolle”

Effizienz4%

“Hat gut funktioniert”

Gesamtgröße3%

“Liegt gut in der Hand”

Materialqualität2%

“Tolle Materialien”

Design insgesamt2%

“Schönes Design”

Griff2%

“Liegt super in der Hand dank des runden Griff”

What buyers complain about

Gesamtgröße28%

“Pinselfläche arg klein”

Hartes Gefühl25%

“Unhandlich, zu grob, zu groß”

Geruch13%

“Starker Geruch”

Preis-Leistungs-Verhältnis7%

“Schade lieber Finger weg vor allem bei dem Preis”

Haltbarkeit3%

“Leider verliert der Pinsel bereits nach 3 Anwendungen und nach 3 Handspülungen sehr viele Borsten sodass er nicht mehr verwendet werden kann”

Qualität insgesamt3%

“Schlechte Qualität verliert viele Borsten”

Top return reasons

Gesamtgröße22%

Weiches Gefühl19%

Qualität insgesamt15%

Geruch8%

beworben Vs Tatsächliches Produkt8%

Materialqualität6%

Kratzfestigkeit3%

Defekt Material/Teile2%

Kompatibilität – insgesamt2%

Rost/Korrodieren2%

Common questions

Is backpinsel profitable to sell on Amazon Germany?: The niche generates €186K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (47/100).
How competitive is the backpinsel niche?: 20 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in backpinsel?: Top complaints mined from reviews: Gesamtgröße, Hartes Gefühl, Geruch. The return rate is 0.5%.
When does demand for backpinsel peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the backpinsel niche?: Listings span €3.35–€13.37; the average listing price is €6.10 (sweet spot $15–$100). The average incumbent carries 1,053 reviews — the moat a new listing must climb.

backpinsel

backpinsel market data

Competition & brand share

Demand & seasonality

Top backpinsel search terms

Top backpinsel products on Amazon

Top sellers

Newest

Trending

What buyers say about backpinsel

What buyers love

What buyers complain about

Top return reasons

Common questions

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