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Axt

Maybe

Products sell for $25.89 on average, inside the sweet spot. But demand is soft, at -26.3% this quarter, so Axt is a Maybe.

Flapen Score
56
56 / 100
Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58
Market size
€356K/yr768K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
42%top-5 click share · 24 brands · 141 sellers

Flapen Score

Axt against its category

The dotted line is the Garten average. Past it, Axt is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Axt market on Amazon at a glance

Shoppers on Amazon Germany searched for Axt 768K times last year and spent an estimated €356K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €356K a year.

Searches, last 12 months
768K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
1.8%
Market size, estimated
€356Ka year
Peak month
November2.0× the quietest month
Top search term
axt274K searches a year

02 · Price

A sale here is worth €25.89.

Listings sell for €25.89 on average, from €9.69 to €69.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €25.89 that is €6K to €13K a year per listing.

Average price
€25.89inside the $15 to $100 sweet spot
Price range
€9.69–€69.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€6K–€13K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #37 within Gartengeräte. It carries 768 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
81%
Out of stock, average day
8.1%
Average rank
#37in Gartengeräte
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
768per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Axt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

141

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

32%

  • Brand 123%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Axt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Axt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • axt274K/yr
  • beil133K/yr
  • axt klein34K/yr
  • axt holz spalten54K/yr
  • survival axt30K/yr
  • camping axt18K/yr
  • hatchet26K/yr
  • mini axt18K/yr
  • outdoor axt17K/yr
  • äxte15K/yr

Reviews and returns

What reviews say buyers love and hate about Axt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Axt questions

Answered from the same tracked data.