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Aquarellfarben

soft demand (-21.5% this quarter) — Aquarellfarben doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,761 of 2,017 Garten niches · −13 vs the category median of 58

Market size 56Growth 14Conversion 33Competition 43Returns 97Price range 78Avg price 85Brand share 37Review moat 24Quality gap 22
This niche Category average · 2,017 niches

Is Aquarellfarben profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aquarellfarben is a €405K/yr Amazon Germany market (816K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Aquarellfarben: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 2.6% of searches end in a purchase.

€405K

revenue / yr

Units sold / yr30K
Search volume / yr-21.5%816K
Conversion rate2.6%
Avg price€18.81

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 76
Top-5 product click share59%
Open market17%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement86%
New entrants (1y)3· 2 succeeded
Avg rating4.7★
Avg reviews6,715

Top Aquarellfarben products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€20K€41K€61K€81K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

76

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

14%

  • Artecho43%
  • Grabie15%
  • Faber-Castell14%
  • Winsor & Newton7%
  • Artistro4%
  • JusArt3%
  • Open — no brand owns it (7 brands, 14%)

Aquarellfarben demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume816KCVR2.6%Products22Brands13Top 5 Brands83%OOS Rate11.7%Rating4.7★Reviews6,715Avg BSR#204
40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Aquarellfarben search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aquarellfarben448K/yr
  • aquarell116K/yr
  • watercolor55K/yr
  • aquarellfarben set44K/yr
  • aquarell set31K/yr
  • aquarellkasten20K/yr
  • watercolor set14K/yr
  • aquarell farben12K/yr
  • aquarellfarbe10K/yr
  • watercolour7K/yr

What reviews say buyers love and hate about Aquarellfarben

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Farbe57%

super deckende Farben

Qualität insgesamt11%

Super Produkt

Preis-Leistungs-Verhältnis6%

Preisleistung u. Lieferung : super

Lackqualität4%

Aquarell ist super

Portabilität3%

Toll zum mitnehmen

What buyers complain about

70% of reviews
Farbe22%

Pigmentierung und Konsistenz sehr different, Pinsel haaren stark

Gesamtgröße14%

Die Näpfe sind recht gross

beworben Vs Tatsächliches Produkt6%

Nicht wie in Produktbeschreibung

Anzeigefarben5%

Weniger Farbe als erwartet

Qualität insgesamt5%

Aber das hat keinen Einfluss auf die sonst so schlechte Qualität des Produkts

Aquarellfarben return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
24%
2Gesamtgröße
20%
3Qualität insgesamt
9%
4beworben Vs Tatsächliches Produkt
8%
5Lackqualität
8%

Common Aquarellfarben questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aquarellfarben 45/100 on Amazon Germany — Skip it. The niche generates €405K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Aquarellfarben on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.